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PRSA-NY Mentoring Program
PRSA-NY's Mentoring Program is a one-of-a-kind opportunity for young PR professionals to spend quality time with, and obtain priceless guidance from, some of the most respected leaders in our business today. Our Mentoring Program is managed by a committee under the direction of Mentoring Chairs, Michele Mendelson, Account Director, Group, KWT Global, and Cherry Dumaual, PR & Partnerships Director, The Monday Campaigns.
Mentees tell us they valued the individualized attention and objective counsel from industry leaders who have made public relations what it is today and are helping determine where it's headed tomorrow. Mentors have shared how much they appreciate the opportunity to give back and help others.
The program's success depends entirely on the mentor/mentee relationship. The mentor/mentee interaction begins with an initial face-to-face meeting that can take place over lunch, coffee or whatever works best for the pair. After the initial meeting a monthly call, email, Skype or in-person update takes place. Together the mentor/mentee pair has full control of the experience. Most mentors and mentees find the relationship mutually beneficial and continue the relationship.
PRSA- NY defines mentors as those with seven plus years of experience in the public relations and communications fields, whereas mentees are those with one to five years of experience.
You must be a PRSA-NY member to participate in the Mentoring Program. Mentees and Mentors must register online with PRSA-NY and fill out mentee and mentor forms.
MEET A MENTOR AND MENTEE TEAM - Lea Ann Germinder & Aleksandra Butman
"When creating a compelling news story, we always try to answer these basic questions: the five W’s and how. But if you are a young PR professional, a recent or future college graduate, an international student or maybe someone just like me – all of the above, chances are your relationship with these questions is way more complicated.
What do I do after I graduate? When do I start looking for a new job opportunity? Why is networking so important? How do I stay up-to-date in an industry that is constantly changing? Who can give me honest and professional advice? Where do I find the answers to all these questions? These were just some questions I could not find answers to just until recently.
I was very excited to learn about a unique opportunity The New York Chapter of the Public Relations Society of America (PRSA-NY) offers to its young professional members who are eager to learn and grow. A Mentoring Program, run by the founding chapter of the world’s largest professional PR organization, is aimed to help young PR practitioners to define their career path by receiving personalized guidance and advice from dedicated professionals and industry leaders. It is an opportunity for an open, one-on-one dialogue, a chance to receive constructive feedback, motivation to grow, to gain new skills and increase your productivity.
The enrollment process is simple and transparent. After filling out an online application form, I was contacted by Cherry Dumaual, PR & Partnerships Director, The Monday Campaigns and Michele Mendelson, Account Director, KWT Global, who first read my resume and then paired me up with my mentor, Lea-Ann Germinder, APR, Fellow PRSA, Founder and President of Germinder + Associates, Inc.
I was so positively surprised and grateful that Lea-Ann found time to meet with me only few days after our initial phone call. I got even more excited and proud when I learned that she had just become the first recipient of the Makovsky Excellence in Mentoring Award. Lea-Ann is a natural leader and a dedicated, inspiring mentor. It was very important for me to find out that she actively supports diversity and inclusion in the public relations industry. Our open conversation and the insights my mentor shared inspired me to become more confident in pursuing my professional passion.
I encourage all young professionals, who are now overcoming career challenges, changing their careers, or looking for professional guidance, to enroll in the PRSA-NY Mentoring Program. I’m sure you will receive a unique, positive experience, and who knows, maybe your mentor will become your trusted compass in your successful career." -Aleksandra Butman