PRSA-NY values it’s members and strives to give each member the resources to succeed in their professional development and networking opportunities that truly enhance career paths. We reached out to our members and asked them about how they got started, what they love about the industry, and what makes PRSA-NY membership such a key investment. To learn about our incredible PRSA-NY members, click on the name below. If you would like to be featured, please email us at email@example.com
This Week's Member Spotlight
Managing Partner, The Stevens Group
PRSA-NY Member for 30 years
How you get into the PR industry?
One of my first jobs was as a textbook editor at Prentice-Hall, working on elementary and high school textbooks. I was doing an intensive textbook reading and started looked for something different I could do. A friend of mine told me about an opening in the corporate public relations department. I said, “What is Public Relations?” I was interviewed and got the job and suddenly, without knowing what it was, got thrown into the world of PR, and began to read up on it and learned from doing. One year later, at the age of 26, I became the Director of Public Relations at Prentice-Hall. I got a lot of experience there, not only in PR, but also community relations. I left there and went to an agency where I worked with theater and Broadway productions. From there, I started my own agency – Lobsenz Stevens - and eventually sold the agency to Publicis. I wanted to stay in the industry and began doing consulting and mergers and acquisitions, working with agencies throughout the country. I am like a matchmaker - finding buyers for sellers and sellers for buyers.
What is a favorite PR experience?
I am very proud to have written an article in the Harvard Business Review about Brandstanding. One of my favorite experiences in the industry was when we represented the New York State Lottery and came up with the idea to work with celebrities to do the lottery drawings. We held the drawings in unique places, with such incredible stars, including Frank Sinatra, Bob Hope and Jerry Lewis doing the lottery drawings.
What do you love about PR?
I love the creativity about PR – I love the role we play in communicating and taking positions for our clients, for the good that helps companies, products, and services convey the essence of who they are and their brands. I love how creative we can get in PR to do that. Creativity is everything in PR. The most successful campaigns are creative and make an impression on the target market. That is the most joyful part of what I do.
Why you feel PRSA-NY adds value?
PRSA-NY is a way of sharing experiences and best practices and networking with people who do what you do. I have made a lot of friendships for life through PRSA – as a past president of PRSA NY, I created the Legends Mentoring Program where I got luminaries of the PR industry to become mentors. I love people in PR because they do the same work that I do, and we compare notes. Comradery is worth its weight in gold.