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[TICKETS TO THE BIG APPLE AWARDS]

NEED TO KNOW FOR 2020
(Rules and Guidance)

LOOKING BACK
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PRSA-NY ANNOUNCES WINNERS FOR 2020

BIG APPLE AWARDS VIRTUAL EXPERIENCE

Edelman, Ketchum and other leading organizations received prestigious Big Apple. 
33rd annual PR industry award program celebrating excellence in communications.


NEW YORK, NY  |  September 30, 2020 – Today, the Public Relations Society of America-New York Chapter (PRSA-NY) announces the winners for the 2020 Big Apple Awardsa prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented in and around New York City. 

For the first time in our 33-year history, the Big Apple Awards were held as a virtual experience from Saturday, September 26 – Thursday, October 1, 2020. The four-day virtual summit recognized various PR awards including the “15 Under 35” and “Leadership in Diversity & Inclusion” and culminated in an evening focused on the PR industry’s resilience in “Crisis Communications: Responding to the Pandemic.”

“Each Big Apple Awards is a special experience for communicators and PR practitioners and this year was no exception,” said Kellie Jelencovich, PRSA-NY President. “The winning campaigns and programs addressed the societal issues impacting our lives and the way businesses operate before-and-after the COVID-19 pandemic. From LGBTQ+ advocacy to accelerating women’s empowerment and closing the gap on wealth inequality, we rewarded breakthrough submissions from the best in our industry.”

A diverse and dynamic group of speakers were selected for the Big Apple Awards to lead, host, present and participate in programs throughout the four-day virtual experience:

 

·       Marg Miranda-Abate, Head (Director), Communications & Patient Advocacy Group Latin America & Canada Company Novartis Oncology, Senior Director, Big Apple Awards, PRSA-NY Co-Chair of D&I

·       Miriam Brito, Assistant Vice President, Makovsky PR

·       Sabrina Browne, Account Director, BCW Global; Vice President of Marketing

·       Cessie Cerrato, Vice President of PR, Palace Resorts; Senior Director of Programming, PRSA-NY

·       Kristen Clonan, President, Airfluence

·       Angela Chitkara, Founder and CEO, US India Corridor LLC.

·       Kendis Gibson, MSNBC, Live Weekend Anchor

·       Carmella Glover, Executive Director, Diversity Action Alliance

·       Andrew Graham, Founding partner, Clear; President-elect, PRSA-NY

·       Noelle Gorbunoff, Senior Account Supervisor, Kaplow

·       Ron Guirguis - Co-Founder - The Convergence Collective LLC

·       Pattie Hallock, Senior Vice President, MSL

·       Julianna Hutson, Strategy and Communications Manager, Columbia University Irving Medical Center

·       Kellie Jelencovich, President, PRSA-NY; Vice President, Travel Leaders Group

·       Sarah Katz, Chief of Staff, Diffusion PR

·       Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom

·       Lorena Kuri, Head of Diversity Strategy, Bristol-Myers Squib

·       Grace Leong, CEO & Partner, HUNTER

·       Suzanne Lyons, Senior Director, APCO Worldwide

·       Rich Masters, EVP of Public Affairs for the biotechnology giant, Bio

·       David Perez, Vice President, MSL

·       Kathleen Ruiz, Founder and CEO, KRW Consulting

·       Steve Schnoberg, Director of Communications, Target ALS

·       Peter Shankman, Founder of HARO

·       Helen Shelton, Senior Partner, Finn Partners

·       Kate Ryan, Managing Director, US, Diffusion PR

·       Patrice Tanaka, Founder of Joyful Planet

·       Denise Vitola, Founder and CEO, Vitola Strategies

 

The Chapter recognizes the many people and companies that dedicated either time or money to the 2020 Big Apple Awards. The evening’s entertainment was provided by award-winning vocalist, Lauren Jelencovich, an accomplished singer who is currently touring with Yanni in the U.S. and abroad. The category winners and honorable mentions encompass entries from more than 100 PR agencies and in-house communications teams. This year, over 150 entries were evaluated by teams comprised of senior-level communications practitioners representing a broad range of disciplines and expertise. PRSA-NY selected more than 80 judges to review and score the entries using an online portal and then convened on Zoom for roundtable deliberations to ultimately determine the winners. 

 

Beyond the extensive list of recipients of the 2020 Big Apple Awards, the Chapter’s awards program for campaign work, PRSA-NY announced the winners of three other awards programs: its 15 Under 35 Awards, which recognizes younger practitioners; its Leadership in Diversity Awards, which identifies groundbreaking diversity and inclusion efforts; and its Individual Chapter Awards, which acknowledges prominent industry professionals for their achievements, mentoring, and service to the Chapter, respectively. Twenty-five professionals 35 years of age or younger were named to the 15 Under 35 listing as winners and honorable mentions. which this year had a record number of nominees.

 

The 2020 Big Apple Awards Leadership in Diversity Awards winners included: Sarah Kate Ellis – President & CEO, GLAAD; OTIS, led by Judy Marks; Mariela Dabbah, CEO – Red Shoe Movement; Gigi García Russo – Partner + Multicultural Practice Leader, HUNTER; Nathan Cummings Foundation led by Candace Wynter; HUNTER Anti-Racism Action Group; FORBES The Culture.

 

Jon Iwata, Fellow, Yale School of Management won the John W. Hill Award and Henry Feintuch, President of Feintuch Communications, Lynne Scott Jackson – Founder, President + CEO, Millynneum Incorporated received the 2020 PRSA-NY President’s Award.

 

The sponsors for the awards included leading agencies and organizations across the Greater New York City Area:

·       15 Under 35 Sponsor: Business Wire

·       Crystal Sponsor: GCI Health

·       Gold Sponsor: D S Simon Media, HUNTER

·       Blue Sponsor: Richard Dukas PR

·       Benefactor Sponsors: Butler Associates, Sharp Think, The Stevens Group

·       Leadership in Diversity & Inclusion Awards Sponsor: Ketchum

·       John W. Hill Award Sponsor: Hill + Knowlton Strategies

·       Big Apple Award Ambassadors: Airfluence, The Doescher Group

·       Friends of the Big Apple: Super Travel of Palm Beach

·       In-Kind Sponsors: Feintuch Communications, Davis & Gilbert LLC

                  

MORE THAN 100 AWARD CATEGORIES

The scopes of our 100+ award categories were all carefully reviewed, defined, and expanded to better represent the work of communications professionals across the Tri-State region. 

[VIEW AWARD CATEGORIES AND DESCRIPTIONS]


IMPROVED ONLINE ENTRY PROCESS

Our 100% online entry portal is aligned with the PRSA Silver Anvil Awards, so it's easy to submit your entries in both programs!

IMPORTANT UPDATE REGARDING BUDGET INFO

  • Budget information is no longer required in the two-page summary reports that are submitted during the entry process. Confidential information should be excluded from those two-page reports. 
  • Though budget information IS required in the online form, it will automatically be considered “CONFIDENTIAL” for review only by the Big Apple judges.

Entrants may also provide supplemental information – text, charts, graphics, presentations, research, or other assets – that may give your entry a competitive edge.

 

TIPS ON HOW TO "WIN A BIG APPLE AWARD "

Industry experts, former judges, and recent award winners have shared their favorite tips for writing an award-winning entry (and mistakes to avoid along the way).

Emmanuel Tchividjian, PRSA-NY’s chief ethics officer, compiled their guidance into a great “How To” presentation that will help entrants communicate program goals, describe tactics, highlight measureable results and maximize your chances of winning one of the most prestigious awards in the communications industry. 

[VIEW THE 2020 'HOW TO WIN' PRESENTATION]


LEARN FROM THOSE WHO HAVE ALREADY WON 

Review the top award-winning entries from 2019 … you may be able to pick up a few insights from their presentations:


SPONSORSHIP OPPORTUNITIES

The PRSA-NY Big Apple Awards are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the tremendous work of PR agencies, companies, governmental bodies, and not-for-profit organizations implemented during the prior year. Multiple exclusive and non-exclusive sponsorship packages are available to position your company or brand in front of the nation’s largest and most influential workforce of professional communicators.

[VIEW 2020 SPONSORSHIP OPPORTUNITIES]



KEY DATES
  • 2020 Big Apple Awards Virtual Experience 
    Saturday, September 26 - Thursday, October 1, 2020       

QUESTIONS

  • For questions about the Big Apple Awards

e: BigAppleAwards@prsany.org


ABOUT THE BIG APPLE AWARDS

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.  

For the first time in its 33-Year History, the Big Apple Awards will be a virtual experience occurring from Saturday, September 26 – Thursday, October 1, 2020. The four-day virtual summit will recognize various PR awards including the “15 Under 35” Awards, “Leadership in Diversity & Inclusion” Awards, and a new award focused on the PR industry’s resilience in “Crisis Communications: Responding to the Pandemic”.

 

PRSA-NY ANNOUNCES WINNERS FOR 2020

BIG APPLE AWARDS VIRTUAL EXPERIENCE

 

 

THE JOHN W. HILL AWARD

Winner: Jon Iwata – Fellow, Yale School of Management

 

THE PRESIDENT’S AWARD

Winner: Lynne Scott Jackson – Founder, President + CEO, Millynneum Incorporated

 

BEST OF THE BEST AWARDS

‘Best Use of Research’ Award

Winner: GCI Health & Merck for ‘A Touch of Sugar.’

 

‘Best Business or Campaign Outcome,’

Winner: Ketchum & Gillette for ‘We Believe.’

 

2020 Best of the Best Award

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave’

 

LEADERSHIP IN DIVERSITY & INCLUSION AWARDS

Individuals Working Within Agencies of Any Size

Winner: Mariela Dabbah, CEO – Red Shoe Movement

Winner: Gigi García Russo – Partner + Multicultural Practice Leader, HUNTER

 

Individuals Working Within In-House Departments of Any Size

Winner: Sarah Kate Ellis – President & CEO, GLAAD

 

Firms with $100 Million or More in Annual Revenue

Winner: OTIS, lead by Judy Marks

 

Firms with Less than $100 Million in Annual Revenue

Winner: Nathan Cummings Foundation lead by Candace Wynter

Winner: HUNTER Anti-Racism Action Group

Winner: For(bes) The Culture

 

15 UNDER 35 HONOREES

 

15 Under 35 Award Winners

·       Prin Bacalan – Associate Vice President, Finn Partners

·       Jarryd Boyd – Public Relations Manager, Hinge

·       Jackie Cardozo – Account Executive, Business Wire

·       J.J. Colao – Founder, Haymaker Group

·       Loren Antonio Durán – Account Supervisor, Finn Partners

·       Denvol Haye Jr. – Account Supervisor, Prosek Partners

·       Chelsey Lutz Kirby – Vice President, J Public Relations

·       Brenden Lee – Senior Manager, Corporate Communications, Twitter

·       Matthew Levison – Vice President, KWT/HL Group

·       Jaylan Ochoa – Senior Account Supervisor, HUNTER

·       Nicole Pfeifer – Vice President, Consumer, SourceCode Communications

·       Christine Reilly – Communications Consultant

·       Yesenia Reinoso – Digital Marketing & Media Relations, Y Communicate

·       Mia K. Scott-Aime – Vice President of Corporate Communications, BET, a ViacomCBS Company

·       Nina Shi – Client Partner, IW Group

 

15 Under 35 Award Honorable Mentions

·       Troy Blackwell Jr. – Director of Trips / Surrogates PA, Biden for President

·       Cathryn Castaldo – Account Supervisor, Y&R PR

·       Alyssa Carfi – Account Supervisor, Red Havas

·       Rich Ferraro – Chief Communications Officer, GLAAD

·       Nihara Gonsalves – Senior Associate/Account Manager, freuds

·       Michael Kaye – Global Communications & PR Manager, OkCupid

·       Alex Sacripante – Account Supervisor, BCW Global

·       Megan Souza – Manager, Corporate Communications, Macy’s

·       Martin O. Tettey – Assistant Account Executive, McCann Worldgroup

·       Laura Vinci – Associate Vice President, Finn Partners

 

MEDIA RELATIONS & CONTENT MARKETING GROUP

 

Spotlight: Content Marketing - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Y&R PR & Allergan for ‘MyGlaucoma’

 

Spotlight: Digital Media - Consumer Products and Services

Winner: Citizen Relations & Zevo | P&G for ‘Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done.’

 

Spotlight: Digital Media - Campaigns with Budgets Between $150,000 and $500,000
Winner: Y&R PR & Allergan for ‘MyGlaucoma’

 

Spotlight: Video - Social Video
Honorable Mention: 360PR+ & SunnyD for ‘SunnyD Gets Sweet on Digital and Makes Its Year.’

 

Spotlight: Video - Other

Honorable Mention: Coyne Public Relations & Pacira BioSciences, Inc. for ‘GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families.’

 

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

Spotlight: Experiential Marketing

Honorable Mention: JBL for ‘JBL LIVE at Miami Music Week.’

 

Winner: Golin & Nutella for ‘Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience.’

 

Spotlight: Media Relations - Cross Platform

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar,’

 

Honorable Mention: Butler Associates & Barasch McGarry for The ‘Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors’

 

Winner: Gillian Small PR & Green Giant for ‘Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole’

 

Spotlight: Analytics

Winner: 360PR+ & Drizly for ‘Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry.’

 

TARGETED MARKETING GROUP

Targeted Marketing to Women - General Entries

Honorable Mention: Citizen Relations & Zevo | P&G for ‘Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done.’

 

Winner: Broadhead. & Beech-Nut Nutrition for ‘Beech-Nut Moms: Turning Everyday Moments into Extraordinary Connections.’

 

Targeted Marketing to Men - General Entries

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave.’

 

Targeted Marketing to Men - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Ogilvy & Endo Pharmaceuticals for ‘Ask About the Curve,’

 

Targeted Marketing to Millennials - General Entries

Honorable Mention: Ketchum & Gillette for ‘We Believe.’

 

Marketing Targeted Specifically to Animal Care - General Entries

Honorable Mention: Coyne Public Relations & The Banfield Foundation for ‘Safer Together: Keeping families and pets together in times of trouble.’

 

 

Multicultural Public Relations - General Entries

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar,’

Honorable Mention: MMK+ (Ketchum, Porter Novelli) & Gillette for ‘First Shave.’

Winner: JPMorgan Chase & Company. for ‘Combating America’s Racial Wealth Gap Through Currency Conversations.’

 

BUSINESS-TO-BUSINESS GROUP

Marketing Business-to-Business - Professional and Financial Services

Winner: LoBello Communications & ZEGA Financial for ‘Buy and Hedge!’

 

Marketing Business-to-Business - Campaigns with Budgets of $150,000 or Less

Winner: Crenshaw Communications & Bizzabo for ‘EMPOWERing Gender Diversity in Events.’

 

Marketing Business-to-Business - Campaigns with Budgets Between $150,000 and $500,000

Winner: Hotwire & Chatmeter for ‘Chatmeter Rises Above the Chatter to Drive 1000% Revenue Growth’

 

Global Communications - General Entries

Honorable Mention: Ketchum & Project Management Institute, for ‘Project Management Capitalized: PMI and the World’s 50 Most Influential Projects.’

 

Winner: Ketchum & 3M for ‘3M Champions Science.’

 

Crisis Communications* - General Entries

Winner: The TASC Group for their campaign ‘Repairing a Reputation in the National Spotlight.’

 

Issues Management* - General Entries

Winner: HUNTER & Pompeian, Inc. for ‘Pompeian, Inc. Fights the Proposed Tariffs on Bulk-Imported EU-Origin Olive Oil.’

 

Internal Communications - Campaigns with Budgets Between $150,000 and $500,000

Winner: GCI Health & Bristol Myers Squibb for ‘Coast 2 Coast 4 Cancer and Country 2 Country 4 Cancer - 2019 Rides.’

 

Legal Marketing & Communications

Winner: Butler Associates & Barasch McGarry for The ‘Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors.’

 

 

CORPORATE SOCIAL RESPONSIBILITY GROUP

Corporate Social Responsibility - General Entries

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

Corporate Social Responsibility - Campaigns with Budgets of $150,000 or Less

Honorable Mention: Butler Associates & Barasch McGarry for The ‘Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors.’

 

Winner: BCW Global & Tom's of Maine for ‘#NatureNurtures’

 

Corporate Social Responsibility - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Ketchum & Gillette for ‘We Believe.’

 

 

Community Relations - General Entries

Honorable Mention: Metropolitan Transportation Authority for ‘Hate Has No Place in our Transit System.’

 

PUBLIC SERVICE / PUBLIC AFFAIRS GROUP

Public Service - Business

Honorable Mention: Coyne Public Relations & Pacira BioSciences, Inc. for ‘GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families.’

 

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar’

 

Winner: The TASC Group & Chris Graff for ‘The NYC Curb-to-Market Challenge: Promoting the Circular Economy in New York City.’

 

Public Service - Government, Associations and Non-Profit Organizations

Honorable Mention: The Monday Campaigns for ‘Getting Kids, Families, Communities in the Kitchen to Foster Culinary Literacy through Kids Cook Monday.’

 

Honorable Mention: Coyne Public Relations & The Banfield Foundation for ‘Safer Together: Keeping families and pets together in times of trouble.’

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave.’

 

Public Service - Campaigns with Budgets of $150,000 or Less

Winner: The TASC Group & Chris Graff for ‘The NYC Curb-to-Market Challenge: Promoting the Circular Economy in New York City.’

 

Public Affairs - Campaigns with Budgets of $150,000 or Less 

Honorable Mention: Butler Associates, LLC, Public Relations & Metropolitan Package Store Association for ‘NY's Small Retailers Take on Mega Retailer.’

 

 

EVENTS & OBSERVANCES GROUP

Events and Observances (One to Seven Days) - Business

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’

 

Events and Observances (One to Seven Days) - Campaigns with Budgets of $150,000 or Less

Honorable Mention: LEWIS Global Communications & Jabra for ‘Jabra Makes Noise at CES 2019...Without Product

  

Winner: Gillian Small PR & Green Giant for ‘Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole’

 

Events and Observances (One to Seven Days) - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Coyne Public Relations & CeraVe for ‘Cleansing America’s Top Skin Sins During Cleanse Your Skin Week’

 

Winner: Golin & Nutella for ‘Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience’

 

Events and Observances (More Than Seven Days) - Business

Winner: GCI Health & Bristol Myers Squibb for ‘Coast 2 Coast 4 Cancer and Country 2 Country 4 Cancer - 2019 Rides.’

 

Events and Observances (More Than Seven Days) - Campaigns with Budgets Between $150,000 and $500,000

Winner: Coyne Public Relations & Hampton by Hilton for ‘Dialing Up the Hampton by Hilton Real Travel Roadtrip Hotline.’

 

 

REPUTATION & BRAND MANAGEMENT GROUP

Reputation and Brand Management - Business

Winner: Ketchum & Gillette for ‘We Believe’

 

Reputation and Brand Management - Government, Associations and Non-Profit Organizations

Honorable Mention: Hill+Knowlton Strategies & Weill Cornell Medicine for ‘Weill Cornell Medicine Student Debt-relief Initiative: Transforming the Future of Medical Education’

 

Winner: Ketchum & Project Management Institute for ‘Project Management Capitalized: PMI and the World’s 50 Most Influential Projects.’

 

Reputation and Brand Management - Campaigns with Budgets of $150,000 or Less

Honorable Mention: Butler Associates & Plaza College for ‘America's Court Reporters Shortage’

 

Reputation and Brand Management - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Ketchum & 3M for ‘3M Champions Science’

 

Winner: The TASC Group for ‘Repairing a Reputation in the National Spotlight.’

 

Brand Engagement - Business

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

Integrated Communications - Consumer Products (Mass Market)

Honorable Mention: JBL for ‘JBL Turns it Up.’

 

Winner: Peppercomm & Pirelli Tires for ‘Going #Below44 Degrees with Pirelli: Consumer Winter Tire Education Campaign’

 

Integrated Communications - Government, Associations and Non-Profit Organizations

Honorable Mention: Ketchum & Project Management Institute for ‘Project Management Capitalized: PMI and the World’s 50 Most Influential Projects’

 

Winner: Padilla - FoodMinds & Produce For Better Health Foundation for ‘A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives.

 

Spotlight: Brand Engagement

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar’

 

Winner: M Booth & Heluva Good! for ‘Heluva Good! S.S. Snacker’

 

 

CONSUMER MARKETING GROUP

Marketing Consumer Products - Healthcare

Honorable Mention: Sharp Think & Abacus Health Products for ‘Launching Rob Gronkowski (“Mr. Recovery”) for CBDMEDIC.’

 

Winner: Carmichael Lynch Relate & Garden of Life for ‘Garden of Life capitalizes on Collagen Craze to capture a new category.’

 

Marketing Consumer Products - Technology

Winner: 360PR+ & Trek Bicycle for ‘Trek Introduces WaveCel, a New Standard in Helmet Safety.

 

Marketing Consumer Products - Beauty

Honorable Mention: Coyne Public Relations & CeraVe for ‘Cleansing America’s Top Skin Sins During Cleanse Your Skin Week.’

 

Winner: Coyne Public Relations & CeraVe for their other campaign in this category, ‘Catapulting New Hydrating Sunscreen to Launch Success.’

 

Marketing Consumer Products - Food, Beverage and Hospitality

Honorable Mention: Pollock Communications & Moon Cheese for their ‘Moon Cheese Marketing Campaign.’

 

Honorable Mention: HUNTER & Happy Egg Co. for ‘Happy Egg & World_Record_Egg: #HappyLikeAnEgg’ Campaign.

 

Winner: HUNTER & LACTAID for ‘L is for LACTAID®, R is for Real Milk.’

 

Marketing Consumer Products - Packaged Goods

Honorable Mention: Coyne Public Relations & CeraVe for ‘Catapulting New Hydrating Sunscreen to Launch Success.’

 

Winner: Broadhead. & Beech-Nut Nutrition for their campaign: ‘Beech-Nut Channels Parent-to-Parent Advocacy to Educate New Moms and Dads.’

 

 

Marketing Consumer Products - Non-Packaged Goods

Honorable Mention: Diffusion PR & Burrow for ‘Burrow: From Modular Sofa Brand to Home Solutions Powerhouse.’

 

Marketing Consumer Products - Campaigns with Budgets of $150,000 or Less

Winner: Diffusion PR & Ghostery for ‘Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse.’

 

Marketing Consumer Products - Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Pollock Communications & Moon Cheese for their ‘Moon Cheese Marketing Campaign.’

 

Marketing Consumer Services - Technology

Winner: Diffusion PR & Ghostery for ‘Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse.’

 

Marketing Consumer Services - Finance

Honorable Mention: M Booth & Northwestern Mutual for their campaign, ‘Moneymates.’

 

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’

 

Marketing Consumer Services - Travel and Tourism

Honorable Mention: M Booth & Wyndham Destinations for ‘Wyndham Destinations Flips the Script on Timeshare.’

 

Winner: BerlinRosen, MCR and MORSE Development with their campaign for the ‘TWA Hotel Opening.’

 

Marketing Consumer Services - Restaurant/Bar and Retail

 

Honorable Mention: Coyne Public Relations & Lane Bryant for ‘Lane Bryant and Beauticurve Collab: How Strategic Collaborations are Plus-ing Up this Retailers Game.’

 

Winner: WordHampton Public Relations Inc & Coche Comedor with their ‘Launch of Coche Comedor.’

 

Best use of Influencers - General Entries

Honorable Mention: Citizen Relations & Zevo | P&G for ‘Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done.’

 

Winner: Broadhead. & Beech-Nut Nutrition for ‘Beech-Nut Moms: Nano Influencers Drive Mega Results’

 

Best use of Influencers - Campaigns with Budgets of $150,000 or Less

Winner: HUNTER & Scotch Brand for ‘Scotch™ Brand Powers Getting Ship Done.’

 

 

DIVERSITY & INCLUSION GROUP

Spotlight: Diversity and Inclusion - Business

Honorable Mention: MMK+ (Ketchum, Porter Novelli) & Gillette for ‘First Shave.’

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’

 

IN-HOUSE COMMUNICATIONS

Health (Including Medical, Pharma, and Wellness)

Winner: Pfizer Oncology

 

 

 



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