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2019 Big Apple Award Winners & Honorable Mentions
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2019 CHAPTER INDIVIDUAL AWARDS

Makovsky Excellence in Mentoring Award

Lea-Ann Germinder, APR, Fellow PRSA

John W. Hill Award

Andy Polansky

President’s Award

Henry Feintuch


2019 LEADERSHIP IN DIVERSITY AWARD

Less Than $100 Million in Annual Revenue

Finn Partners

$100 Million of More in Annual Revenue

Weber Shandwick

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2019 EXCEPTIONALS UNDER 35 AWARDS

The 2019 Exceptionals Under 35 Award honorees were:

  • Eleis Brennan, Assistant Vice President, Lansons Intermarket
  • Sabrina Browne, Account Supervisor, BCW
  • Laura Brusca, VP, Corporate Communications, Forbes
  • Max Burns, Communications Director, Robert F. Kennedy Human Rights
  • Alexandra Oppenheimer Delvito, Vice President, Pollock Communications
  • Shree Dhond, SVP, Co-Head of Institutional Asset Management, Dukas Linden Public Relations
  • Alexandra Evans, MS, RD, CDN, Senior Account Supervisor, PAN Communications
  • Justin Goldstein, President & Founder, Press Record Communications
  • Jason Green, Vice President, Global Strategy Group
  • Jennifer Gundersen, Manager of Media Relations, Weill Cornell Medicine
  • Lisa Horn, Vice President, Legend
  • Ana Rosella Ibarra, Associate PR Director, d expósito & Partners
  • Sarah Katz, Senior Vice President, Client Service, D S Simon Media
  • Gabie Kur, Partner & General Manager, NYC, BAM Communications
  • Lisa Marzullo, Corporate Communications Manager, WarnerMedia
  • Kerry McGee, Account Director, KWT Global
  • Claire Nance, Director, Corporate Communications, IPG Mediabrands
  • Sara Oxfeld, Vice President, HUNTER
  • Raveena Parmar, Vice President, Digital, Nike Communications
  • Gillian Small, President, Gillian Small PR
  • Jen Stratton, Vice President, Allison+Partners
  • Brooke Theiss, Senior Public Relations Manager at WW (Weight Watchers Reimagined)
  • Kristen Thompson, Account Director, 360PR+

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2019 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS

Best Use of Research, Evaluation and Metrics

M Booth and Marcel Sydney and Tinder for #RepresentLove

Best Business/Campaign Outcomes

Carmichael Lynch Relate and Arla Foods for Taste is Blind: How Arla got Consumers to Care About an Upstart Cream Cheese

Best of the Best

Butler Associates and Barasch McGarry for Sounding the Alarm on Male Breast Cancer in the 9/11 Community

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Media Relations and Content Marketing Group

Spotlight: Content Marketing: Campaigns with Budgets of $150,000 or Less

Winner: Carmichael Lynch Relate and Helzberg Diamonds for Helzberg Diamonds Breaks the Rules of Engagement

Spotlight: Digital Media: Consumer Products and Services

Honorable Mention: 360PR+ and Walkers Shortbread U.S. for Walkers Shortbread Engages Sophisticated Boomers and Whets Their Appetite for E-Commerce on Facebook

Winner: GCI Health and Seattle Genetics for What the HL?

Spotlight: Digital Media: Government, Associations and Non-Profit Organizations

Winner: d expósito & Partners and AARP for Cincuentañeros Movement

Spotlight: Video: Other

Honorable Mention: Weill Cornell Medicine for Steve’s Story: An Interventional Approach to Pancreatic Cancer

Winner: Diffusion and Canary for Celebrating the First Week of Motherhood: Canary’s Mother’s Day Campaign

Spotlight: Experiential Marketing
 
Honorable Mention: M Booth and the Macallan for The Macallan Distillery Experience

Winner: Hunter and Beatutyrest for Beautyrest Presents: Max Richter's SLEEP

Spotlight: Media Relations: Cross Platform

Honorable Mention: Clarity and HYPERVSN for Driving Global Awareness for HYPERVSN's Innovative Holographic Technology

Honorable Mention: Golin and JetBlue for JetBlue Puts "Good" On the Map with Check In For Good Campaign

Winner: Ketchum and Discover Puerto Rico for #CoverTheProgress

Spotlight: Influencers: General Entries

Honorable Mention: Health Unlimited and Gilead Sciences for My HealthysexualStory: Breaking down barriers in HIV vulnerable communities

Winner: Carmichael Lynch Relate and Schwan's Company for Red Baron Solves Summer Mealtime Chaos.

Spotlight: Influencers: Campaigns with Budgets of $150,000 or Less.

Winner: IW Group and McDonald's for McDonald's X Anna Sui

Spotlight: Website

Honorable Mention: GCI Health(GCIH), Superunion (WPP) and Pfzer for Pfzer 2017 Annual Review: The Power of Science

Winner: Padilla and Consorzio del Prosciutto di Parma for Teaching Chefs to Go Whole Hog for Prosciutto Di Parma

Spotlight: Analytics

Winner: Zeno Group and Bernzomatic for Bernzomatic Emergency Preparedness

Spotlight: The Next Big Tech Thing: Innovative Technological Approaches to Execution

Winner: Ruder Finn and AstraZeneca for Using Alexa to Excite, Inspire and Educate Employees

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Events & Observances Group

Events & Observances (one to Seven Days): Business

Honorable Mention: Padilla and D.O Ribera del Duero and D.O. Rueda for Creating a Taste for Spanish Wines: 208 Ribera & Rueda Roadshow

Honorable Mention: 360PR+ and Wellness Natural Pet Food for Wellness Natural Pet Food Take Your Dog to WorkDay Takeover

Winner: Hunter and Beatutyrest for Beautyrest Presents: Max Richter's SLEEP

Events & Observances (one to Seven Days):Government, Associations and non-Profit Organizations

Honorable Mention: JConnelly for Damon Runyon Cancer Research Foundation for Damon Runyon Cancer Research Foundation: Breaking Out of the Non-Profit Mold

Winner: FleishmanHillard and United Nations Women's HeForShe Movement for More Powerful Together

Events & Observances (one to Seven Days): Campaigns with Budgets of $150,000 or Less

Honorable Mention: 360PR+ and Wellness Natural Pet Food for Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Winner: Zeno Group and Hershey for Reese's Candy Converter 

Events & Observances (More Than Seven Days): Business

Winner: Ketchum and Michelin North America for Teens Prove Their #StreetTread

Events & Observances (More Than Seven Days): Campaigns with Budgets of $150,000 or Less

Winner: Diffusion and Electron Wheel for Electron Wheel Rides to CES with the Google Assistant to launch the Gen 2 Wheel

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Corporate Social Responsibility Group

Corporate Social Responsibility: Campaigns with Budgets over $150,000

Honorable Mention: Edelman and Dove Men+Care for Dove Men+Care Champions Paternity Leave for All Dads This Father's Day

Honorable Mention: Ketchum and Michelin North America for Teens Prove Their #StreetTread

Winner: Biosector 1, a Syneos Health Company and Novartis Oncology for Rallying the Public to #KissThis4MBC

 

Targeted Marketing Group

Targeted Marketing to Women: General Entries

Honorable Mention: 360PR+ and Maxi-Cosi for The Maxi-Cosi Magellan Launch: The Great Backseat Adventure

Winner: Marina Maher Communications and Galderma for Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft for Hands

Targeted Marketing to Men: General Entries

Winner: Edelman and Dove Men+Care for Dove Men+Care Champions Paternity Leave for All Dads This Father's Day

Targeted Marketing to Millennials: General Entries
 
Winner: Ketchum and Michelin North America for Teens Prove Their #StreetTread

Targeted Marketing to Millennials: Campaigns with Budgets of $150,000 or Less

Winner:The Decker/ Royal Agency and Contiki for #VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign Urging 18-35 Year Olds to Vote

Targeted Marketing to Baby Boomers: General Entries

Honorable Mention: GCI Health and Bristol-Myers Squibb and Pfzer Alliance for Tune in to Afib

Winner: 360PR+ and Walkers Shortbread U.S for Walkers Shortbread Engages Sophisticated Boomers and Whets Their Appetite for E-Commerce on Facebook

Marketing Targeted Specifically to Animal Care: General Entries

Honorable Mention: GCI Health and Merck Animal Health for Pet Parent Influencer Campaign on Dog Flu

Winner: 360PR+ and Wellness Natural Pet Food for Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Multicultural Public Relations: General Entries

Honorable Mention: IW Group and Warner Bros. Pictures for Crazy Rich Asians- Asian American Marketing

Winner: M Booth and Marcel Sydney and Tinder for #RepresentLove

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Business to Business Group

Marketing Business-to-Business: Campaigns with Budgets of $15-,000 or Less

Honorable Mention: Feintuch Communications and ZeeVee, Inc. for Using PR to Establish Marketplace Leadership and boost Sales

Winner: Crenshaw Communications and F-Secure for F-Secure's "Ghost In The Locks"

Global Communications: General Entries

Winner: Ketchum and 3M for 3M Champions Science

Winner:  FleishmanHillard and United Nations Women's HeForShe Movement for More Powerful Together

Crisis Communications: Campaigns with Budgets of $150,000 or Less

Winner: The TASC Group and Female Investors led by Maria Contreras-Sweet for The Women-Led Bid for The Weinstein Company: Powerful Businesswomen Attempt to Buy and Run Hollywood's First Female-Led Movie Studio

Issues Management: General entries

Winner: Ketchum and Discover Puerto Rico for #CoverTheProgress

Internal Communications: General Entires

Winner: Ruder Finn and AstraZeneca for Using Alexa to Excite, Inspire and Educate Employees

Annual Reports:

Winner: Xavier High School for Xavier high School's 2017-2018 Annual Report

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Public Service/Public Affairs Group

Public Service: Business

Winner: Ketchum and 3M for 3M Champions Science

Public Service: Campaigns with Budgets of $150,000  or Less

Winner: Butler Associates and Barasch McGarry for Sounding the Alarm on Male Breast Cancer in the 9/11 Community

 

Reputation and Brand Management Group

Reputation & Brand Management: Business

Honorable Mention: Ketchum and 3M for 3M Champions Science

Winner: 360Pr+ and Pete and Gerry's Organic Eggs for Pete and Gerry's Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy

Reputation & Brand Reputation: Campaigns with Budgets of $150,000 or Less

Honorable Mention:  360Pr+ and Pete and Gerry's Organic Eggs for Pete and Gerry's Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy

Winner: Feintuch Communications and ZeeVee, Inc. for Using PR to Establish Marketplace Leadership and boost Sales

Brand Engagement: Campaigns with Budgets of $150,000 or Less

Winner: The Decker/ Royal Agency and Contiki for #VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign Urging 18-35 Year Olds to Vote

Integrated Communications: Consumer Products

Honorable Mention: 360PR+ and Maxi-Cosi for The Maxi-Cosi Magellan Launch: The Great Backseat Adventure

Winner: Carmichael Lynch Relate and Arla Foods for Taste is Blind: How Arla got Consumers to Care About an Upstart Cream Cheese

Integrated Communications: Consumer Services

Winner: M Booth and Marcel Sydney and Tinder for #RepresentLove

Integrated Communications: Business-to-Business

Winner: Metlife for Metlfe - Annual Enrollment 2018 - Meaningful conversations

Integrated Communications: Government, Associations and Non-Profit organizations

Winner: Peppercom and Alliance for Lifetime Income for Changing the Perception of Guaranteed Lifetime Income - Not Your Grandfather's Annuity

Integrated Communications: Campaigns with Budgets of $150,000 or Less

Winner: Finn Parnets and Pernod Ricardd / Lillet for Lillet Summer Style Series

Spotlight: Brand Engagement

Winner: Marina Maher Communcications / MMK+ and Pantene for Pantene Transforms every #BadHairDay into a #GreatHairDay with 14 Day Challenge

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Consumer Marketing Group

Marketing Consumer Products: Healthcare

Winner: GCI Health and Abbott for Making a Big Impact On the Worlds's Smallest People

Marketing Consumer Products: Food, Beverage and Hospitality

Winner: Carmichael Lynch Relate and Schwan's Company for Red Baron Solves Summer Mealtime Chaos.

Marketing Consumer Products: Packaged Goods

Winner: Harman Industries and JBL for JBL #Requestmas

Marketing Consumer Products: Other

Winner: Carmichael Lynch Relate and Helzberg Diamonds for Helzberg Diamonds Breaks the Rules of Engagement

Marketing Consumer Services: Technology

Honorable Mention: Diffusion and Ghostery for Elevating the Ghostery Brand At The Forefront Of Consumer Privacy

Winner:M Booth and Marcel Sydney and Tinder for #RepresentLove

Marketing Consumer Services: Travel and Tourism

Honorable Mention: Ketchum and Discover Puerto Rico for #CoverTheProgress

Winner: The Decker/ Royal Agency and Contiki for #VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign Urging 18-35 Year Olds to Vote

Marketing Consumer Services: Campaigns with Budgets of $150,000 or Less

Winner: Diffusion and Ghostery for Elevating the Ghostery Brand At The Forefront Of Consumer Privacy

 

Diversity and Inclusion Group

Spotlight: Diversity and Inclusion: Business

Winner: The TASC Group and Female Investors led by Maria Contreras-Sweet for The Women-Led Bid for The Weinstein Company: Powerful Businesswomen Attempt to Buy and Run Hollywood's First Female-Led Movie Studio

 
In-House Communications Group
 
Best In-House Team: Government, Associations and Non-Profit Organizations

Winner: The Office of External Affairs Communications & Marketing Division of Weill Cornell Medicine

Best Partnership:

Diffusion

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