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2018 Big Apple Award Winners & Honorable Mentions
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2018 CHAPTER INDIVIDUAL AWARDS

Philip Dorf Award

Shelley J. Spector, President, Spector & Associates, Founder, The Museum of Public Relations

John W. Hill Award

Roger Bolton, President, The Arthur W. Page Society

President’s Award

Olga Gonzalez, FGA DGA, CEO/Founder, Pietra PR - The Jewelry PR Agency



2018 INAUGURAL DIVERSITY DATA HONOR ROLL

Finn Partners

Hunter Public Relations

The Zeno Group



2018 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS

Best Use or Research, Evaluation and Metrics

Weber Shandwick and dna Communications and Boehringer Ingelheim, Eli Lilly and Company for “For Your SweetHeart: Where diabetes and heart disease meet

Best Business/Campaign Outcomes

Citizen Relations and Old Spice for “Old Spice and Citizen Relations Get Wild (And Real) with Moms and Sons

Best of the Best

M Booth and JCPenny for “Pair Up with JCPenney

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Diversity and Inclusion in the Workplace: Campaigns with Budgets of $150,000 or Less

Honorable Mention: Finn Partners for Partners for Diversity Program

Multicultural Public Relations: General Entries

Winner: Nielsen for The Power of She

Multicultural Public Relations: Campaigns with Budgets of $150,000 or Less

Winner: d expósito & Partners and AARP for Cada paso del camino (Every Step of the Way): An AARP Documentary on Latino Family Caregiving

Spotlight: Diversity and Inclusion: Campaigns with budgets of $150,000 or Less

Winner: The TASC Group and Yeshivat Maharat for Orthodox & Ordained: Making the Case for Women Rabbis in the Orthodox Jewish Community

Corporate and Social Responsibility: Campaigns with Budgets of $150,000 or Less

Winner: Mbooth and Johnson & Johnson for Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health

Corporate and Social Responsibility: Campaigns with Budgets over $150,000

Winner: Mbooth and Samsung Electronics America for Inspiring Students to Improve Communities with STEAM through Samsung Solve For Tomorrow

Corporate and Social Responsibility: Corporate/ Non-Profit Partnerships

Winner: Mbooth and Johnson & Johnson for Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health

Honorable Mention: O'Reilly DePalma and American Standard, part of LIXIL for American Standard Is Making Life Healthier and More Beautiful for All

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Community Relations: General Entries

Winner: Ketchum and Pernod Ricard USA / Jameson Irish Whiskey for Jameson Gives Promising Musicians A Shot

Community Relations: Campaigns with Budgets of $150,000 or Less

Winner: RF|Binder and Joy in Childhood Foundation for The Joy in Childhood Foundation Brings a “Day of Joy” to New York

Public Service: Business

Winner: Weber Shandwick and dna Communications and Boehringer Ingelheim, Eli Lilly and Company for For Your SweetHeart: Where diabetes and heart disease meet

Public Service: Government, Associations and Non-Profits

Winner: The Monday Campaigns for Getting Meatless Monday on More Foodservice Menus by Addressing Challenges

Honorable Mention: The TASC Group and The Heather Heyer Foundation for Making My Daughter's Death Count: The Launch of the Heather Heyer Foundation in the Aftermath of Charlottesville

Public Service:  Campaigns with Budgets of $150,000 or Less

Winner: The Thomas Collective and Seattle's Union Gospel Mission for Putting a Face to Homelessness with Lost Angels

Honorable Mention: The TASC Group and The Heather Heyer Foundation for Making My Daughter's Death Count: The Launch of the Heather Heyer Foundation in the Aftermath of Charlottesville

Events & Observances (More Than Seven Days): Business

Winner: WE Communications and Honeywell Aerospace for Honeywell Aerospace: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Honorable Mention: Carmichael Lynch Relate and Arla Foods for Arla’s 12 Days of Grilled Cheese

Events & Observances (More Than Seven Days): Campaigns with Budgets of $150,000 or Less

Winner: The TASC Group and The Heather Heyer Foundation for Making My Daughter's Death Count: The Launch of the Heather Heyer Foundation in the Aftermath of Charlottesville

Honorable Mention: Mbooth and Johnson & Johnson for Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health

Events and Observances (One to Seven Days): Business

Winner: Hunter Public Relations and Scotch-Brite Brand from 3M Company for Scotch-Brite Brand #WorthTheMess Campaign

Honorable Mention: Ketchum and Pernod Ricard USA / Jameson Irish Whiskey for Jameson Goes Local: A Craft Beer Festival Grows In Brooklyn

Events and Observances (One to Seven Days): Campaigns with Budgets of $150,000 or Less

Winner: Diffusion and Canary for Chicago Safe: Canary Empowers At-Risk Communities and Democratizes Security

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Targeted Marketing to Women: General Entries

Winner: Edelman and Unilever / Suave for The Evaus Project

Honorable Mention: Carmichael Lynch Relate and Evereve for Evereve Turns #DressLikeAMom Into The Ultimate Compliment

Targeted Marketing to Women: Campaigns with Budgets of $150,000 or Less

Winner: Porter Novelli and Centers for Disease Control and Prevention (CDC) for Protection for 2: Empowering Pregnant Women to #FightFlu

Targeted Marketing to Men: General Entries

Winner: Ketchum and Gillette for The Best A Super Hero Can Get

Honorable Mention: Citizen Relations and Old Spice for Old Spice and Citizen Relations’ Hydro Wash Body Wash Launch at Super Bowl LI

Targeted Marketing to Millennials: General Entries

Winner: M Booth and Campari America for Creating the Summer of Spritz with Aperol

Honorable Mention: Marina Maher Communications and Merck for Merck Helps Women Plan for "Her Life. Her Adventures."

Targeted Marketing to Baby Boomers: General Entries

Winner: RXMOSAIC and Pfizer for How Pfizer and RXMOSAIC Motivated Boomers to Get a New Attitude about Vaccination, Which Drove Prevnar 13 Sales by 12%*

Marketing Business-to-Business: Professional and Financial Services

Winner: SHIFT Communications and Sailthru for Sailthru Anchors Retailers in Personalization

Marketing Business-to-Business: Products

Winner: Interfuse Communications, a Ketchum Company and Hewlett Packard Enterprise for Hewlett Packard Enterprise Takes Its Mars-Shot

Honorable Mention: Carmichael Lynch Relate and MasterBrand Cabinets for Building the Omega Cabinetry Brand with the Perfect Partner

Marketing Business-to-Business: Other

Winner: Hearst Creative and MPA – The Association of Magazine Media for Magazine Media. Better. Believe it.

Honorable Mention: Edelman and Mitsubishi Heavy Industries for Edelman for Mitsubishi Regional Jet

Marketing Business-to-Business: Campaigns with Budgets of $150,000 or Less

Winner: Diffusion and GPShopper for Exposing the Reality of Retail: GPShopper's Data-Driven Approach for Industry Leadership

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Global Communications: General Entries

Winner: WE Communications and Honeywell Aerospace for Honeywell Aerospace: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Global Communications: Campaigns with Budgets of $150,000 or Less

Winner: Eff Creative Group and Ezer Mizion Bone Marrow Registry for #SharedLife

Internal Communications: General Entries

Winner: Marina Maher Communications and Johnson & Johnson Medical Devices Companies for JJMDC Employees Find a New Way of Working Together

Internal Communications: Campaigns with Budgets of $150,000 or Less

Winner: Weill Cornell Medicine for We Are Weill Cornell Medicine (#WeAreWCM)

Investor Relations: General Entries

Winner: Makovsky + Company, Inc. and Trinseo for "A “Front Foot” Approach to Reaching the Investor Community and Business Press

Investor Relations: Campaigns with Budgets of $150,000 or Less

Winner: Makovsky + Company, Inc. and Trinseo for "A “Front Foot” Approach to Reaching the Investor Community and Business Press

Annual Reports

Winner: Xavier High School for Legacy: Xavier High School's 2016-17 Annual Report

Crisis Communication: Campaigns with Budgets of $150,000 or Less

Winner: The TASC Group and Yeshivat Maharat for Orthodox & Ordained: Making the Case for Women Rabbis in the Orthodox Jewish Community

Issues Management: Campaigns with Budgets of $150,000 or Less

Winner: Ruder Finn Inc. and the Sandoz Communications Team for Biosimilars Leadership Positioning: Sandoz vs Amgen US Supreme Court Case

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Legal Marketing & Communications

Winner: Butler Associates Public Relations and Barasch McGarry for 9/11 Know Your Rights

Integrated Communications: Consumer Products

Winner: Carmichael Lynch Relate and Garden of Life for Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition

Honorable Mention: Golin and Amopé for Amopé Launches ShoeLove Campaign with Sutton Foster

Integrated Communications: Consumer Services

Winner: GCI Health and Merck for America’s Diabetes Challenge: Get to Your Goals

Honorable Mention: 360PR+ and Peapod for An Artfully Executed Campaign Delivers Sales for Peapod in Brooklyn

Integrated Communications: Business to Business

Winner: Interfuse Communications, a Ketchum Company and Hewlett Packard Enterprise for Hewlett Packard Enterprise Takes Its Mars-Shot

Honorable Mention: Edelman and Mitsubishi Heavy Industries for Edelman for Mitsubishi Regional Jet

Integrated Communications: Campaigns with Budgets of $150,000 or Less

Winner: Carmichael Lynch Relate and Arla Foods for Arla’s 12 Days of Grilled Cheese

Reputation and Brand Management: Business

Winner: M Booth and JCPenny for Pair Up with JCPenney

Honorable Mention: Burson-Marsteller and Bank of America for Motivating the Modern Millennial Homebuyer with Relatable Insights

Reputation and Brand Management: Government, Associations and Non-Profit Organizations

Winner: Full Picture and Google Inc. for Strange Fruit: Lynching in America

Reputation and Brand Management: Campaigns with Budgets of $150,000 or Less

Winner: Kwittken and IRONMAN for Transforming Brand Perception Through Inspirational Storytelling

Honorable Mention: Ruder Finn Inc. and the Sandoz Communications Team for Biosimilars Leadership Positioning: Sandoz vs Amgen US Supreme Court Case

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Brand Engagement: Business

Winner: Edelman and Dove for Dove Real Beauty Productions

Brand Engagement: Government, Associations and Non-Profit Organizations

Winner: Weill Cornell Medicine for We Are Weill Cornell Medicine (#WeAreWCM)

Brand Engagement: Campaigns with Budgets of $150,000 or Less

Winner: Lion & Lamb Communications and W Hotels of New York for W Hotels of New York Launch In-House Tattoo Artist Series

Honorable Mention: Eff Creative Group and Ezer Mizion Bone Marrow Registry for #SharedLife

Spotlight: Brand Engagement

Winner: M Booth and Patrón Tequila for Thousands of Margaritas, Only one Patrón

Co-Honorable Mention: M Booth and Campari America for Creating the Summer of Spritz with Aperol

Co-Honorable Mention: Ketchum and Frito-Lay for The Spotted Cheetah

Marketing Consumer Products: Healthcare

Winner: GCI Health and Abbott for The FreeStyle Libre: Say Goodbye to Routine Fingersticks

Marketing Consumer Products: Technology

Winner: Allison+Partners and Samsung for TV is Art: The Frame

Marketing Consumer Products: Beauty

Winner: Edelman and Unilever / Suave for The Evaus Project

Honorable Mention: Lippe Taylor and Elizabeth Arden for At Home With Liz Event - Elizabeth Arden and Lippe Taylor (NYC)

Marketing Consumer Products: Fashion

Winner: Carmichael Lynch Relate and Evereve for Evereve Turns #DressLikeAMom Into The Ultimate Compliment

Honorable Mention: Golin and Amopé for Amopé Launches ShoeLove Campaign with Sutton Foster

Marketing Consumer Products: Food, Beverage and Hospitality

Winner: Ketchum and Frito-Lay for The Spotted Cheetah

Co-Honorable Mention: Ketchum and Zespri for Zespri Celebrate The SunGold

Co-Honorable Mention: M Booth and Morton Salt for Morton Brine Time

Marketing Consumer Products: Packaged Goods

Winner: Citizen Relations and P&G Dawn for Family Dinner with Dawn

Honorable Mention: Citizen Relations and Old Spice for Old Spice and Citizen Relations’ Hydro Wash Body Wash Launch at Super Bowl LI

Marketing Consumer Products: Non-Packaged Goods

Winner: Carmichael Lynch Relate and MasterBrand Cabinets for Building the Omega Cabinetry Brand with the Perfect Partner

Marketing Consumer Products: Campaigns with Budgets of $150,000 or Less

Winner: Carmichael Lynch Relate and MasterBrand Cabinets for Building the Omega Cabinetry Brand with the Perfect Partner

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Marketing Consumer Services: Healthcare

Winner: EVOLVEMKD and OBALON THERAPEUTICS, INC. for HOW THE OBALON BALLOON SYSTEM OVERCAME CONSUMER SKEPTICISM

Marketing Consumer Services: Technology

Winner: WE Communications and Honeywell Aerospace for Honeywell Aerospace: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Marketing Consumer Services: Travel & Tourism

Winner: Travelzoo for Travelzoo and Tourism Ireland Digital Partnership (@tourismireland #GoToIreland #loveireland)

Marketing Consumer Services: Restaurant, Bar and Retail

Winner: Carmichael Lynch Relate and Evereve for Evereve Turns #DressLikeAMom Into The Ultimate Compliment

Marketing Consumer Services: Sports

Winner: Kwittken and IRONMAN for Transforming Brand Perception Through Inspirational Storytelling

Spotlight: Media Relations: Cross Platform

Winner: Ketchum and Frito-Lay for Tostitos Party Safe Bag

Spotlight: Media Relations: Print

Winner: KP Public Affairs and Quest Diagnostics for Using the Data and Clinical Insights of Quest Diagnostics’ Drug Testing Index™ to Bring Awareness to Illicit Drug Use in the Workforce

Spotlight: Media Relations: Broadcast

Winner: LKPR, Inc. and The Toy Insider for The Toy Insider’s Ho Ho Holiday Picks Broadcast Coast to Coast

Spotlight: Media Relations: Digital (Online/Social)

Winner: Hunter Public Relations and Outback Steakhouse for Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion

Co-Honorable Mention: Golin and JetBlue for JetBlue Check In For Good

Co-Honorable Mention: Marina Maher Communications and Merck for Merck Helps Women Plan for "Her Life. Her Adventures."

Spotlight: Video: Video for Broadcast

Winner: D S Simon Media for Holiday Fire Safety

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Spotlight: Video: PSAs

Winner: M Booth and JCPenny for Pair Up with JCPenney

Spotlight: Video: Social Video

Winner: RXMOSAIC and Teva Neuroscience for EnLIVEning the Conversation: Creating New Pathways for the MS Patient

Spotlight: Video: Other

Winner: Golin and Mtn Dew for Mtn Dew Introduces the World to Dewey Ryder

Spotlight: Influencers: General Entries

Winner: RXMOSAIC and CooperSurgical, Inc. (as successor in interest to Teva Pharmaceuticals who originally began the campaign) for #NoHormonesPLZ inspires women to ask for what they want – or don’t want – in their birth control

Honorable Mention: MWWPR and MET-Rx for Greater Than Gold: NFL Rookie & MET-Rx Mold Future Athletes

Spotlight: Influencers: Campaigns with Budgets of $150,000 or Less

Winner: 360PR+ and Walkers Shortbread for Walkers Shortbread’s First-Ever Influencer Campaign Proves Doubly Sweet: Direct Consumer Engagement and Earned Media All-in-One

Honorable Mention: M Booth and Johnson & Johnson for Johnson & Johnson Donate a Photo Influencer Program: Driving Affinity Through Photography

Spotlight: Digital Media: Consumer Products and Services

Winner: Golin and JetBlue for JetBlue’s No Blackout Non-Eclipse Non-Event

Honorable Mention: M Booth and The Macallan for The Macallan: Gallery 12 AR/T Experience

Spotlight: Digital Media: Campaigns with Budgets of $150,000 or Less

Winner: Pollock Communications and Tea Council of the USA for Tea Council of the USA #IndividualiTEA Social Media Campaign

Spotlight: Content Marketing: Business

Winner: Citizen Relations and Old Spice for Old Spice and Citizen Relations Get Wild (And Real) with Moms and Sons

Spotlight: Content Marketing: Campaigns with Budgets of $150,000 or Less

Winner: Carmichael Lynch Relate and Arla Foods for Arla’s 12 Days of Grilled Cheese

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Spotlight: Experimental Marketing

Winner: Hunter Public Relations and Scotch-Brite Brand from 3M Company for Scotch-Brite Brand #WorthTheMess Campaign

Spotlight: The Next Big Tech Thing

Winner: M Booth and Morton Salt for Morton Brine Time

Best In-House Team

finder.com

Best Coverage of the New York PR Community by a Trade

J.R. O'Dwyer Co., Inc.

Best Coverage of the New York PR Community by a Blog

Edelman for 6 a.m.

Best Coverage of Business in NYC Area

Wale Aliyu, NBC4 NY

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