| 2015 Big Apple Awards Archive |
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The Big Apple Awards are the gold standard of excellence for The NEW highlight video, official press release and event photos are now available online! View, share, download and follow along on social media with Thank you to everyone who celebrated with us And a special thank you to our 2015 Big Apple sponsors! Congratulations to our 2015 Big Apple
2015 Big Apple Award Winners & Honorable MentionsCHAPTER INDIVIDUAL AWARDS John W. Hill Award Philip Dorf Award President’s Award 2015 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS Best Use of Research, Measurement and Evaluation Best of Business/Campaign Outcomes Best of the Best Community Relations: Business Products & Services Honorable Mention: H&R Block and Spong for H&R Block Dollars & Sense for Teens Honorable Mention: Humana and Coyne PR for Humana Hits the Road to Assist Uninsured Mississippians Community Relations: Government, Associations & Non-Profit Organizations Honorable Mention: Be The Match and PadillaCRT for Be The Match Walk+Runs: Inspiring Local Communities to Step Up and Save Lives Reputation & Brand Management: Business Honorable Mention: Access Health CT and Global Strategy Group for Positioning Connecticut as a National Leader in Health Care Reform Honorable Mention: Johnson & Johnson and Matter, Inc. for Johnson & Johnson Care Inspires Care Reputation & Brand Management: Government, Associations & Non-Profit Organizations Honorable Mention: EdX and RF|Binder for EdX: the Not-for-Profit Bringing World-Class Education to the Masses, for Free Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less Honorable Mention: Mary Kay and Coyne PR for Discover What You Love: The Future of Beauty with Mary Kay Events & Observances (One to Seven Days): Business Honorable Mention: Jack Link's and Spong for Jack Link’s National Jerky Day: A Monumental Achievement in Meat Honorable Mention: Valvoline and Cohn & Wolfe for Reigniting America's "Do-It-Yourself" Spirit: The Valvoline Reinvention Project Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations Honorable Mention: 92nd Street Y and the United Nations Foundation and Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turnder 4d, Weber Shandwick for #GivingTuesday: The Day the World Gave Back Events & Observances (More Than Seven Days): Business Honorable Mention: Green Festivals and Finn Partners for TAKING GREEN MAINSTREAM WITH THE GREEN FESTIVAL Honorable Mention: High Ridge Brands/Alberto VO5 and 360PR for VO5 National Anti-Frizz Month Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations Honorable Mention: MasterCard and Ketchum for MasterCard and Stand Up To Cancer #GetTogether for a Priceless Cause Honorable Mention: and Girl Scouts of the USA for Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program Public Service: Business Honorable Mention: Access Health CT and Global Strategy Group for Positioning Connecticut as a National Leader in Health Care Reform Public Service: Government, Associations & Non-Profit Organizations Honorable Mention: The Michael J. Fox Foundation & AbbVie and Ruder Finn, Inc. for Partners in Parkinson's Honorable Mention: United Nations Women and Ogilvy Public Relations for Reigniting Women's Rights Through Men Public Affairs: Government, Associations & Non-Profit Organizations Honorable Mention: Juice Products Association and Kellen for Serving up Science: A Scientific Research-Based Public Affairs Program for the Juice Products Association Marketing Consumer Products: Healthcare Honorable Mention: Kowa Pharmaceuticals and Makovsky for First & Goal: Tackling America’s #1 Killer Marketing Consumer Products: Technology Marketing Consumer Products: Food, Beverage & Hospitality Honorable Mention: Campari America and M Booth for Negroni Week: Tapping Bartenders’ Creativity for Sales and Charity Honorable Mention: Unilever/Good Humor and Golin for Good Humor Summer of Joy Marketing Consumer Products: Packaged Goods Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications LLC and Crowdtap, Inc. for U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies Honorable Mention: Vaseline and M Booth for Bejeweled Minis: A Little Bling Gives Vaseline Beauty Cache Marketing Consumer Products: Non-Packaged Goods Honorable Mention: Pennzoil and Coyne PR for Pennzoil® Breaks Barriers Marketing Consumer Products: Other Honorable Mention: Riddell and Cohn & Wolfe for The Future is Now: Launching a Game-Changing Helmet Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less Honorable Mention: Philips and Emanate for Philips SlimStyle LED Light Bulb Launch Marketing Consumer Services: Travel, Tourism & Hospitality Honorable Mention: Brand USA and Ogilvy Public Relations for Selling the Story of the “Land of Dreams” Marketing Consumer Services: Healthcare Marketing Consumer Service: Technology Honorable Mention: Bing and Waggener Edstrom for Bing in the Classroom Marketing Consumer Services: Financial Services Marketing Consumer Services: Other Marketing Business-to-Business : Professional & Financial Services Marketing Business-to-Business: Products Global Communications: Campaigns with Budgets over $100,000 Global Communications: Campaigns with Budgets of $100,000 or less Issues Management: Government, Associations & Non-Profit Organizations Honorable Mention: United Nations Foundation and Havas PR for A Global Collaboration Wins the Day for Climate Science Internal Communications: Business Honorable Mention: PayPal and MSLGROUP for "Be The Customer" Sparks PayPal Growth Surge Investor Relations: Campaigns with Budgets over $100,000 Honorable Mention: Citizens Financial Group and Ogilvy Public Relations for Successfully Executing the Largest Financial IPO Since the Financial Crisis Investor Relations: Campaigns with Budgets of $100,000 or less Multicultural Public Relations: Business Multicultural Public Relations: Government, Associations & Non-Profit Organizations Integrated Communications: Consumer Products & Services Honorable Mention: P&G Always and MSLGROUP for Always #LikeAGirl: Turning an Insult into a Confidence Movement Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications LLC and Crowdtap, Inc. for U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies Integrated Communications: Business-to-Business Integrated Communications: Government, Associations & Non-Profit Organizations Integrated Communications: Campaigns with Budgets of $100,000 or Less New Media/Social Media Campaign: Consumer Products & Services New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations Honorable Mention: Christopher & Dana Reeve Foundation and Coyne PR for The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less Corporate Social Responsibility: Business Annual Reports Use of Internal Video Public Service Announcement (Print & Broadcast) Website (New or Newly Designed) What it takes to win a Big Apple AwardThe Chapter hosted a free seminar on Wednesday, February 4th from 6-8 PM offering participants a chance to hear from experts and former winners how to maximize your chances of winning. 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