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Spotlight on Steve Shannon, SVP Sales and Marketing, Critical Mention

Monday, September 11, 2017  
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Spotlight on Steve Shannon, SVP Sales and Marketing, Critical Mention
by Helen Shelton

In our industry, results drive success and success drives results. Accountability and measurement are the primary qualifiers for winning at PR. Steve Shannon, Senior Vice President of Sales and Marketing for Critical Mention, recently sat down with PRSA-NY to share his insights and words of wisdom.

The self-described “upbeat, glass always half-full executive” is well liked and respected in the industry – largely due to his winning formula of leading by example, engendering deep loyalty, and driving high performance when it comes to understanding market segmentation, metrics, coaching, mentoring and collaboration. Over the years, Steve has serviced multiple industries in multiple sectors, including Fortune 500 companies, Government, Entertainment, Healthcare, Real Estate, Pharmaceutical, Technology, Non-Profit, Financial Services, Telecommunications, and Education.

PR professionals across all industries and verticals rely on Critical Mention to keep them instantly informed of important breaking news, as well as documenting success of their media relations campaigns. Here’s what Steve had to say about the ever-changing communications landscape of today:

What are some of the trends you are seeing in the industry?

The biggest trend we’ve seen at Critical Mention is how fast news can come out, spread, and create either a pleasant surprise or giant headaches for our clients. With an increasing uptake of news consumption via mobile, especially with breaking alerts, the speed of media just keeps increasing. News travels faster and farther than it ever did before, with social, broadcast and online news media amplifying coverage in all three and adding urgency to your PR response. 

What is the value proposition for Critical Mention as PR professionals constantly seek new and more effective ways to report on campaign results?

The value that Critical Mention provides is comprehensive all-in-one, real-time media monitoring that notifies clients literally as news happens, near real-time across many of the sources we cover. Our intuitive, easy to use search interface, alerts, and reporting makes PR pros incredibly effective at staying on top of their coverage, making sure they’re the first to know about coverage and giving them back their most valuable commodity, their time.

What is Critical Mention’s most popular feature/service?

Our true, real-time alerts and unparalleled customer service is what sets Critical Mention apart. We help thousands of PR pros stay on top of their coverage so they’re in the know before their execs, customers, and other important audiences. Our responsive, live account support is 24/7/365 to match today’s real-time world, effectively making our account managers function as an extension of our clients’ PR teams. 

What can we expect from the Sky’s the Limit networking reception on September 19?

We look forward to welcoming PRSA-NY members and other industry professionals for some good, old-fashioned face-to-face networking! Plus some nice food and drink and, hopefully, dynamite late summer weather so that we can all escape our office to enjoy!  While the Internet and mobile have given us new, always-on means to meet folks and stay in touch, there’s no substitute for meeting new people and reconnecting with folks we already know in person.

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