Member Spotlight with Lydia Voles
Friday, September 11, 2020
Posted by: Renee Wolf
Chief of Staff, Confidant
Has been a PRSA-NY Member for 30 years
How did you get into the PR industry?
I started my career in PR rather serendipitously as an assistant in the publishing industry, once I realized that a teaching career (I was elementary ed and English major at Boston College) was not in the cards for me. I have always worked in New York and have spent the majority of my career working in agencies. At Confidant, I am responsible for managing and developing the agency’s growing Brooklyn office, including professional development and human resources, in addition to doing great work for our clients.
What is your favorite PR experience?
There are several: At Maloney and Fox, we worked on many fun and interesting accounts, including Tupperware, in which we were charged with changing its established brand perception by pairing it at an array of celebrity-hosted events. Early in my career, I worked in the PR Department of the New York Public Library, where I worked on promoting its many exhibitions and some of the most star-studded events in New York City at the time. And the education non-profit work I did, most recently, while at Widmeyer Communications, a Finn Partners Co., was special to me – I love doing PR for good.
What do you love about PR?
At heart, I am a media maven. Even though I have worked in PR for more than 30 years, I still get a kick out of pitching and getting placements. I also love the collaboration with clients and when our work has an impact on the community. If a job makes you happy and you are also doing good, then you’ve hit the career jackpot.
Why do you feel PRSA-NY adds value?
I love meeting, connecting with, and learning from professionals who do the same thing I do, day in and day out. I think that PRSA is an invaluable resource, a go-to network if you will, for PR professionals at any stage of their career. I know it has been for me.
With offices in Brooklyn and Nashville, Confidant is a creative and strategic team of communicators who work with a diverse and impressive client roster of brands, including Amazon, Shake Shack, BarkBox, Getaway, and others.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development,
networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.