Member Spotlight with Grace Naugle
Friday, August 28, 2020
Posted by: Renee Wolf
Media Associate at Weill Cornell Medicine, with a focus on oncology
PRSA-NY Member since 2019
Previously an active member and VP of Public Relations at PRSSA at Ohio University E.W. Scripps School of Journalism (in Athens, Ohio)
LinkedIn: Grace Naugle
How did you get into the PR industry?
I graduated with a journalism degree (PR major) and landed my first job at an agency in New York City to do consumer/brand marketing PR at Porter Novelli. I accepted a post-grad internship and was hired two months later as an Account Coordinator. I started out in consumer technology PR but eventually made my way to my true passion – healthcare.
What is your favorite PR experience?
I have had so many memorable “PR moments” over the years and opportunities to work on some amazing brands, product launches, and announcements. Some favorites: launching the first-ever Bluetooth pregnancy test at CES, opening the Samsung “unstore” experience in NYC’s Meatpacking district, positioning CVS Health as a patient-centric leader in mobile, working with influential patient advocates on behalf of Pfizer and, most recently, announcing that Weill Cornell Medicine has eliminated medical school education debt for all qualifying students.
What do you love about PR?
Relationships are the backbone of PR. At Weill Cornell Medicine, I love building relationships with our incredible faculty, staff, and students to learn about their exciting research, discoveries, and clinical advancements and share their stories with the world. Each of their stories – perhaps it’s new data from a study or a successful patient journey – can resonate greatly with different key audiences. We communicate with many key stakeholders and audiences, such as academia, patients, philanthropists, and alumni. I love making those connections and working with media to share these stories with the scientific, national, or local NYC communities.
Why is PRSA-NY membership so valuable?
PR is an industry that must constantly adapt to the changing world around us. Over the past decade I’ve seen social media and mobile greatly impact the way we communicate and do business. As PR professionals, we must be flexible and resilient, and I rely heavily on my industry peers to help make sense of the changes. PRSA helps us stay connected to understand new trends, learn new tools, and exchange case studies and best practices. This connected community makes our industry stronger and more effective.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development
, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.