Member Spotlight with Aygun Ismayilova
Monday, August 24, 2020
Posted by: Renee Wolf
Corporate Communications Strategist, The Other Agency
PRSA-NY Member since 2019
LinkedIn: Aygun Ismayilova
How did you get into the PR industry?
I am a former journalist and switching into PR was natural for me. I think journalism is one of the professions where you have to retire early. You work hard and get exhausted after a certain period of time. Obviously, I am not the first or the last journalist to make this move. Most importantly, I decided to get into the PR industry when brand journalism started emerging. I found it interesting and rewarding to make business stories that appeal to ordinary people.
What was your favorite PR experience?
It has been decades since MasterCard’s “Priceless” campaign was first created, but it was the first PR story that drove me to tears. This campaign has all essential elements of good PR story: It finds the right angle that appeals to the audience, provides value, and most importantly - creates an emotional connection.
What do you love about PR?
The PR landscape is changing and becoming more digitalized, just like any other industry these days. I love digital communications, but my favorite part is working with people. I enjoy human interaction, especially diversity in cities like New York. Last month, I launched a series of events aiming to facilitate collaboration between contemporary artists from all over the world and fashion designers in New York. The first project was with New York’s fashion designer Ali Taghavi and Belgian abstract artist Marc Lambrechts. I am proud to say that it worked well, and we will continue developing and expanding this concept.
Here is another thing I like about PR: you can always create and also have fun.
Why is PRSA-NY membership so valuable?
When I first arrived in New York from Brussels, I needed someplace to start, to meet colleagues, and integrate as fast as possible. I was happy to join networking events PRSA-NY organized where I met a lot of PR professionals. With some, we become friends, with others, we keep a more professional relationship, but at least I know where to go when I have questions and need the support of the industry or peers.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.