Member Spotlight with Aisha Laspina-Rodriguez
Friday, July 24, 2020
Posted by: Renee Wolf
Director of Communications, YWCA of the City of New York
PRSA-NY Member since 2015
LinkedIn: @Aisha Laspina-Rodriguez
Facebook: @Aisha Laspina-Rodriguez
PRSA member since when?
I joined the PRSA in 2015 as an NYU graduate student studying Public Relations and Corporate Communication and have been a member ever since.
How did you get into the PR industry?
Like many of us communications professionals, my story did not begin in PR and Communications rather I fell into it, almost on purpose. I began my career in front of cameras as a film and television [struggling] actor (background, because it was all that I could land) and I very slowly realized a passion for managing people brands. That newfound passion led me to a combination of masters and certificate studies in PR, Marketing and Communications, and a complete detour to a decade of communications work in the higher education and nonprofit fields. That’s the shortened story; the longer one is kind of boring. Overall, I’m enjoying my journey and loving my work while I do it.
What do you love about PR?
There is so much to love about communications work; the storytelling, the human element, reaching our audiences where they are, and being the person charged with connecting organizations with people, their needs, and interests. My work today includes a little of everything; I am the digital marketer, the strategic planner, the analyst, the designer, the producer…this work has led me to very interesting projects. Overall my favorite part of working in PR and communications is making connections; people with organizations, myself with fellow communicators… the sky is the limit.
Why is PRSA-NY membership so valuable?
I learned very early on that it is very difficult to make moves and progress without a strong network to turn to for guidance. Becoming a PRSA-NY member was a solid decision that has allowed me to make those connections for myself and for the organizations I’ve been part of. It has contributed to my personal and professional growth, and I am excited to see where I go from here.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.