PRSA Member Supports Health Care Workers During COVID-19 Crisis
Thursday, April 30, 2020
PRSA Member Supports Health Care
Workers During COVID-19 Crisis
PRSA member Lauren Wire is from Harrisburg Pennsylvania. Her parents, like most during these times, have been worrying about their children, and monitoring the news to see how the virus is affecting New York City. A few weeks ago Lauren’s parents called to say they wanted to donate pizzas to the local hospital, where a friend of Lauren’s works, having seen how hard NYC was being hit with the virus. After thinking about it, Lauren reached out to friends and family. It turned out many were looking for ways to help but did not quite know how to do so from their homes. This was the perfect opportunity for Lauren who soon raised about four thousand dollars from family and friends. She arranged for the money to be used to buy food to be distributed to hospitals around the city. To date she has donated to New York-Presbyterian Brooklyn Methodist Hospital, New York-Presbyterian Weill Cornell Medical Center, Mount Sinai Hospital Queens, North Central Bronx, and Mount Sinai Rehabilitation Center. Lauren and her donors have been dropping off meals for about 25 to 50+ per drop.
Among those supporting the initiative is PRSA-NY Senior Director of Programing Cessie Cerrato.
To arrange the food delivery has been a mix of creativity and luck. While one of Lauren’s friends is a nurse at Mount Sinai Hospital and was able to connect her with the relevant persons to distribute the food, this was not always the case with the other hospitals. “On Facebook I searched Bronx Hospitals and found a vivacious woman who posted about leaving her home state to come work as a nurse in the Bronx,” explains Lauren. “I've been told many of these hospitals are not getting as many of the food donations, so I messaged her through Facebook and as strangers, we made a food drop happen to her team.”
Similar scenarios occurred with other locations too. “For the Brooklyn hospital I was working out in my apartment courtyard and saw my exhausted nurse neighbor coming back from a long shift. We exchanged information and set-up Italian food for 50 at her hospital the following week,” says Lauren.
“The most important thing we can do right now as non-essential workers is stay in and stay safe,” Lauren says. “Our healthcare workers cannot do that so one small way we can help them feel normal is by providing a meal and allow them to focus on their job.”
Lauren is an Account Supervisor at Finn Partners and work primarily in tourism public relations. She has garnered the strength of her contacts in the food and hospitality industry to support restaurants during the current NYC on Pause initiative by Governor Andrew Cuomo.
“It feels good to play a small part in fueling their business through the purchase of food,” Lauren says. “I wanted to make sure that the restaurants were benefiting from this as much as the nurses, so while I certainly welcomed any free add-ons or slight discounts, it was more about getting quality food.”
Lauren is still working to deliver much needed meals to other hospitals. “It continues to show them that their community has their back,” she says.
Please see below the restaurants who helped make this happen.
- Nerai ( Midtown Manhattan)
- Segreta (Midtown Manhattan)
- Da Nonna Rosa (Brooklyn)
- fresh&Co (Citywide)
- Michael Angelo's on Arthur Avenue (Bronx)
- Las Catrinas (Astoria)
- ll Fornaio Bakery Cafe (Italian Bakery Queens)
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.