NEW PRSA-NY SURVEY REVEALS WORK FROM HOME TRENDS AMONG PR PROFESSIONALS
Monday, April 20, 2020
NEW PRSA-NY SURVEY REVEALS WORK FROM
HOME TRENDS AMONG PR PROFESSIONALS
With so many professionals working from home during these challenging times, PRSA-NY was interested to learn how it is impacting productivity and time management, and whether families and fridges are distractors. According to this informal online survey of PRSA-NY membership, which was conducted between March 30th and April 1st, more than half of respondents (54%), believe they are more productive working from home as compared to being in a traditional office. They are disciplined, as most (69%), only make one to three runs to the refrigerator each day.
As for at home snack habits, 26% open the refrigerator four to six times, and 4% percent own up to seven or more snack runs a day. Fruit is the go-to snack of choice with a whopping 51% of respondents eating healthy. Other snack choices are: Chips – 17%; Pretzels – 6%; Cookies – 15%; and Chocolate – 8%.
“Public relations professionals are resilient,” according to Kellie Jelencovich, PRSA-NY President. “Our work continues and is needed now more than ever. Although the corner office has been replaced with the kitchen counter, the importance of communications continues in stride.”
- Respondents are still working tirelessly, with 83% working six-twelve hours a day, and 46% reporting a saving of two hours each day that had been consumed with commuting.
- 41% report having greatest productivity between 11am and 2pm, with 8pm and later being the least productive time of the day.
What to Wear
- Work attire has relaxed, with 51% working in pajamas, and 48% still wearing work clothes.
Respondents were asked to write in tips for Working From Home. Over 40 tips were shared, including a few of the following:
- · Set video chats or calls with one friend or relative each day unrelated to work.
- Get up from your computer for lunch and move.
- Walk flights of stairs, go outside if safe for a socially distant walk, get a hula hoop. Stay fit and healthy.
- Focus and stick to normal working hours. Close that laptop once it's time.
- Highlight "Must Do Today" items from your to-do list at the start of each day.
- Shower, brush your teeth and communicate proactively.
- Try and replicate the office, work, team environment. Connect with clients and team members as you would on any given day in the office.
- Productivity for your clients can and may rise if you focus on results and teamwork.
- Select a designated area for your WFH space.
- Change out of pajamas and wear jeans and a t-shirt to work in to still allow for comfort.
- Take a walk when it's supposed to be the end of the day, so it feels like a commute.
- Dress up so you keep a routine. Wake up and get ready as usual.
- Stay focused, be sure you have everything you need nearby, pads, printer, pens, water etc. The best part about working from home are my ten-minute breaks outside in the sun.
- Keep making priority lists, make sure you move during the day, make your space feel as much like your office as possible
- Take a break and read or relax or better meditate.
- Get outside for at least a few minutes today.
- Establish a routine, exercise every day, and hydrate.
- Take breaks to stand up and move around. Use video chat for virtual happy hours to provide breaks and social connection. Shut down your laptop at a certain time to maintain boundaries.
- Do housework and clean things when you would be commuting.
- Manage expectations such as your own, and your clients' and employer's.
- Eat healthy as you can, drink water and breathe.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.