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PRSA-NY Announces Nominees for 2019 #BigApplePR Awards

Friday, April 19, 2019  
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PRSA-NY Announces Nominees for 2019 #BigApplePR Awards

Eighty nine campaigns and spotlight award entries have been named nominees of the
32nd annual #PR industry award program celebrating excellence in communications

NEW YORK, NY  |  April 19, 2019 The Public Relations Society of America-New York Chapter (PRSA-NY) is proud to announce the nominees for the 2019 Big Apple Awards, a prestigious annual awards program honoring outstanding public relations campaigns and projects developed or implemented in and around New York City. 

More than 140 entries were evaluated by teams comprised of senior-level communications practitioners representing a broad range of disciplines and expertise. The 50+ judges reviewed and scored the entries using an online portal and then met in person for roundtable deliberations to ultimately determine the winners.

Category winners are eligible to be named overall winners for the “Best Use
of Research,” “Best Business/Campaign Outcomes” and “Best of the Best” awards.  

Being a nominee means that a campaign or spotlight entry is in consideration for a Big Apple Award or an Honorable Mention. The nominees encompass entries from 47 unique agencies and in-house communications teams. The category winners and honorable mention recipients will remain strictly confidential until announcements are made during the PRSA-NY’s 2019 Awards Gala on Monday evening, June 24th at the Mandarin Oriental, New York.

The celebratory evening will include a networking cocktail hour, dinner, and presentation ceremony. Throughout the evening, the John W. Hill Award for outstanding lifetime achievements in public relations, the Makovsky Excellence in Mentoring Award, the President’s Award for ethical conduct and outstanding service, the 15 Under 35 Awards, and the new Leadership in Diversity Award will also be awarded. Nominations for these awards are now open.


The 2019 Big Apple Awards nominees include:

360PR+ for Harpoon Brewery
Harpoon Dunkin’ Coffee Porter Launch

360PR+ for Pete and Gerry's Organic Eggs
Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy

360PR+ for Maxi-Cosi
The Maxi-Cosi Magellan Launch: The Great Backseat Adventure

360PR+ for Walkers Shortbread U.S.
Walkers Shortbread Engages Sophisticated Boomers and Whets Their Appetite for E-Commerce on Facebook

360PR+ for Wellness Natural Pet Food
Wellness Natural Pet Food Take Your Dog to Work Day Takeover

Affect for Dodge Data and Analytics
Dodge Data & Analytics Dominates as the Voice of Construction Industry Intelligence

Berk Communications for The Ainsworth
24K Magic with The Ainsworth

Berk Communications for Los Angeles Tourism & Convention Board
Los Angeles Tourism goes 5-0 with Lance Bass and the Super Sports Equinox

Biosector 2, a Syneos Health company for Novartis Oncology
Rallying the Public to #KissThis4MBC

Brandpie for Mitsubishi Tanabe Pharma America
In pursuit of the impossible

Butler Associates for Davidoff Hutcher & Citron LLP
Establishing the Davidoff Hutcher & Citron Brand

Butler Associates for Patriot Bank, N.A.
Improving Financial Literacy for a More Secure Future

Butler Associates for Barasch McGarry
Sounding the Alarm on Male Breast Cancer in the 9/11 Community

Carmichael Lynch Relate for Helzberg Diamonds
Helzberg Diamonds Breaks the Rules of Engagement

Carmichael Lynch Relate for Schwan's Company
Red Baron Solves Summer Mealtime Chaos

Carmichael Lynch Relate for Arla Foods
Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese

Clarity for Entrupy
Clarity Takes Entrupy from Unknown to Global Gold Standard

Clarity for HYPERVSN
Driving Global Awareness for HYPERVSN's Innovative Holographic Technology

Crenshaw Communications for F-Secure
F-Secure’s “Ghost In The Locks”

Crenshaw Communications for Greenhouse Software
Greenhouse Software "Making Diversity Work"

d expósito & Partners for AARP
Disrupting Racial And Ethnic Disparities: Solutions for New Yorkers Age 50-Plus

d expósito & Partners for AARP
Cincuentañeros Movement

a program from Optometry Cares – The AOA Foundation


Diffusion PR for Burrow
Burrow: from early D2C startup to experiential store

Diffusion PR for Canary
Celebrating the First Week of Motherhood: Canary’s Mother’s Day Campaign

Diffusion PR for Electron Wheel
Electron Wheel Rides to CES with the Google Assistant to launch the Gen 2 Wheel

Diffusion PR for Ghostery
Elevating the Ghostery brand at the forefront of consumer privacy

Edelman for Dove Men+Care
Dove Men+Care Champions Paternity Leave for All Dads This Father's Day

Edelman for Prudential Financial
Strengthening Prudential's Reputation Amongst Washington Influencers

EvolveMKD for Merz North America
XEOMIN x Christie Brinkley

EvolveMKD, Tailfin Marketing, and XD Agency for HydraFacial
HydraFacial World Tour

Feintuch Communications for ZeeVee, Inc.
Using PR to Establish Marketplace Leadership and Boost Sales

FINN Partners for Pernod Ricard / Lillet

FleishmanHillard for United Nations Women's
HeForShe Movement

More Powerful Together

GCI Health for Abbott
Making a Big Impact On the World’s Smallest People

GCI Health for Merck Animal Health
Pet Parent Influencer Campaign on Dog Flu

GCI Health for Bristol-Myers Squibb and Pfizer Alliance
Tune in to Afib

GCI Health for Seattle Genetics
What the HL?

GCI Health (GCIH), Superunion (WPP) for Pfizer
Pfizer 2017 Annual Review: The Power of Science

Golin for RITAS (formerly Lime-A-Rita)

Golin for JetBlue
JetBlue Puts “Good” On the Map with Check In For Good Campaign

Golin for Lipton
Lipton Owns the Summer Road Trip

Harman Industries for JBL
JBL #Requestmas

Harman Industries for JBL
JBL Fest 2018

Health Unlimited for Gilead Sciences
My HealthysexualStory: Breaking down barriers in HIV vulnerable communities

Hotwire for Chatmeter
Chatmeter - Local Reputation Reaches National Heights with PR

Hunter for Beautyrest
Beautyrest Presents: Max Richter's SLEEP

Hunter for Cacique
Cacique Presents What's Next in Mexican Cuisine

Impact PR & Communications for No Alternative
Hollywood Film Makes Big in New York's Westchester County

IW Group for Warner Bros. Pictures
Crazy Rich Asians - Asian American Marketing

IW Group for McDonald's
McDonald's Rise N' Rave

IW Group for McDonald's
McDonald's x Anna Sui

IW Group for Brown-Forman - Jack Daniel's
Jack Daniel's Country Cocktails "Flavors of Pride"

IW Group for South China Morning Post

IW Group for South China Morning Post
SCMP - ABACUS & INKSTONE US Launch - Digital Campaign

JConnelly for Damon Runyon Cancer Research Foundation
Damon Runyon Cancer Research Foundation: Breaking Out of the Non-Profit Mold

Ketchum for 3M
3M Champions Science

Ketchum for Mastercard
Mastercard Brings Start Something Priceless to Life Leading in to the 60th GRAMMY Awards® in NYC

Ketchum for Mastercard
Small Biz, Big Dreams: The Grow Your Biz Contest

Ketchum for Michelin North America
Teens Prove Their #StreetTread

Ketchum for Discover Puerto Rico

Kite Hill PR for Communications Week
Kite Hill PR - Communications Week

KP Public Affairs for Quest Diagnostics
Bringing Awareness to Drug Use in the Workforce Through National and Industry-Specific Quest Diagnostics Drug Testing Index™ Reports

M Booth for Johnson & Johnson
Johnson & Johnson's #makeHIVhistory Campaign

M Booth for The Macallan
The Macallan Distillery Experience

M Booth and Marcel Sydney for Tinder

Marina Maher Communications for Galderma
Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft for Hands

Marina Maher Communications / MMK+ for Pantene
Pantene Transforms every #BadHairDay into a #GreatHairDay with 14 Day Challenge

MetLife - Annual Enrollment 2018 - Meaningful Conversations

Padilla for D.O. Ribera del Duero and D.O. Rueda
Creating a Taste for Spanish Wines: 2018 Ribera & Rueda Roadshow

Padilla for Consorzio del Prosciutto di Parma
Teaching Chefs to Go Whole Hog for Prosciutto di Parma

Peppercomm for Alliance for Lifetime Income
Changing the Perception of Guaranteed Lifetime Income – Not Your Grandfather’s Annuity

Prudential Financial
Newark on the Rise: Changing the Narrative of One of America’s Most Underestimated Cities

RF|Binder for McGraw-Hill Education
Continuing a Brand Transformation During an Executive Transition

RF|Binder for Tupperware Brands
Cultivating Confidence in a 70-Year-Old Brand

Ruder Finn for Janssen Pharmaceutical Companies of Johnson & Johnson
Champions of Science: The Art of Ending Stigma

Ruder Finn for AstraZeneca
Using Alexa to Excite, Inspire and Educate Employees

Sharp Communications for Prudential
Launching ‘The State of US’ with the Prudential Financial Wellness CensusTM

Stanton for Gersh Academy
Autism Day at Six Flags Great Adventure: Gersh Academy with Stanton

Syneos for Quest Diagnostics
Quest Diagnostics Health Trends™ Lyme Disease Report: More Cases in More Places

The Decker/Royal Agency for Contiki
#VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign Urging 18-35 Year Olds to Vote

The TASC Group for Female Investors Led by Maria Contreras-Sweet
The Women-Led Bid for The Weinstein Company: Powerful Businesswomen Attempt to Buy and Run Hollywood's First Female-Led Movie Studio

Turner - We Make Fans

Weill Cornell Medicine
Elevating a Diversity & Inclusion Platform with an Integrated Communications & Marketing Approach

Weill Cornell Medicine
Steve’s Story: An Interventional Approach to Pancreatic Cancer

Xavier High School
Xavier High School's 2017-18 Annual Report

Y&R PR for iFLY Luggage
iFLY Redefines Luggage for Smart Millennial Travelers

Zeno Group for Bernzomatic
Bernzomatic Emergency Preparedness

Zeno Group for Hershey
Reese's Candy Converter


“We are honored to recognize the outstanding work that communications practitioners have conducted in our market over the past year,” said Leslie Gottlieb, PRSA-NY President. “As one of the largest national Chapters of PRSA, the pre-eminent professional association, we thank all the agencies, companies, and nonprofit organizations that entered. The Big Apple Awards Gala honors the most creative, innovative, and exciting work in our profession.”

Additional event details, including early bird pricing and group discounts for tickets, sponsorship opportunities, and nomination forms for the individual awards are available online at

About the Big Apple Awards
PRSA-NY established the Big Apple Awards in 1988 to celebrate excellence in public relations. Widely regarded as one of the industry’s most prestigious accolades, the Big Apple Awards honor innovative and strategic PR campaigns and projects.

The Public Relations Society of America, New York City chapter is the industry go-to for knowledge and networking for communications professionals in the New York metro area. Established in 1947, PRSA-NY is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners and the third largest PRSA local chapter in the U.S. It serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit our website and follow us on Facebook, Twitter and LinkedIn

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