Marking Women’s History Month: Women in PR Still Have Not Cracked the Glass Ceiling
Tuesday, March 26, 2019
Posted by: PRSA-NY Admin
Dear PRSA-NY Members:
Women comprise 61% of the public relations workforce. Yet, according to a recent report, women comprise only about 20% of top leadership positions in PR.
For many of us it is a surprising finding. We just assumed as we progressed in our careers many women would crack the glass ceiling and achieve CEO positions.
So what can be done?
According to “Minding the Gap: Women’s Leadership in Public Relations” by the Institute for Public Relations and KPMG, there are many steps individuals, companies, and organizations can take.
Two important steps are sponsoring and mentoring. How many of us have benefited from the mentorship and advice of a senior colleague? In my first job, I knew I had a lot to learn. Luckily, my boss was patient and kind. She taught me the ropes and helped me when I made a mistake. Her support made the difference in those early years and enabled me to learn my craft and build my confidence. That is one of the reasons I am a mentor today. In the process of guiding a young pro, I am also enriched by his or her enthusiasm and desire to make a difference.
PRSA-NY offers excellent opportunities for men and women to be mentored. As a member, you will get advice from an experienced professional on how to succeed in your career, your job search, and other issues. For more information, see our mentoring section. Our professional development workshops and networking events also offer opportunities to meet and learn from more experienced colleagues. Here is a list of our upcoming events. At our Big Apple Awards Gala on June 24th you can meet and learn from many of the most talented and successful leaders in our profession.
Women confront many other barriers as we seek to excel. These barriers include pay equity, sexism, and unconscious bias. However, during Women’s History Month every woman and man who wants to can make a difference. Young women can seek out a mentor, and those of us in more senior positions can become mentors (through a formal program or informally) and make a concerted effort to help a young colleague gain the skills and savvy she needs to become a CEO.
President, PRSA New York