PRSA-NY Goes Behind the Scenes with NBC
Friday, January 25, 2019
By David Graubard
PRSANY members converged at NBC Universal Studios in midtown for a two-part behind the scenes event, centered on Today In New York this Wednesday. First-up was a guided studio tour where the show is filmed, then a lunch and Q&A with the talent.
The group was graciously hosted by Emmy-winning journalist Michael Gargiulo.
"Michael took us on a behind the scenes tour of NBC, giving history of Rockefeller Center and showing us the SNL, 4 New York, Tonight Show with Jimmy Fallon, and NBC News with Lester Holt studios, among other locations," said one participant.
During the advice and Q&A session Michael brought in Tiffany Zeno, who produces the station’s 11am ET broadcast. The two shared stories and best practices to earned media on the show. For instance, “include a human element that appeals to me and my audience in a complete package in your pitch,” Mr. Gargiulo said.
(Note: Read our full Q&A with Michael here.)
The event over-delivered, attendees shared. “Meet the Media is the type of event I have to make time for,” said one PRSANY Member. “I have to invest in myself; if not, who else will?”