Print Page | Contact Us | Sign In | Register
News & Press: Press releases

PRSA-NY Celebrates Excellence in Communications at the 30th Annual Big Apple Awards Gala

Thursday, June 15, 2017  
Share |



Director, 2017 Big Apple Awards                        VP of Marketing, PRSA-NY                           

PRSA-NY Celebrates Excellence in Communications at the 30th Annual Big Apple Awards Gala

A Grand Night for #PRpros as PRSA-NY Honors the 2017 #BigApplePR Campaign and
Spotlight Award Winners and Outstanding Achievements in the Public Relations Profession


NEW YORK, June 15, 2017—The New York Chapter of the Public Relations Society of America (PRSA-NY) hosted its 30th annual Big Apple Awards Gala on Monday evening, June 12th, at the Grand Hyatt New York. Nearly 200 industry professionals joined for the celebration honoring outstanding individual achievements in PR and recognizing the best communications, marketing and public relations work of 2016.

Photos from the event are available here.

PRSA-NY President Olga González and PRSA-NY President-elect & Big Apple Chair Sharon Fenster welcomed guests and congratulated the industry on the award-worthy work completed during 2016.

Big Apple awards in 44 categories were presented by Arthel Neville, Fox News Anchor, Journalist and TV Personality; Cheryl Wills, Veteran Anchor for Spectrum News NY1; Doug Doescher, Imaging Director for CBS Sports Radio Network, was announcer for the evening.

Outstanding Achievement

Al Golin, Founder of Golin, was honored with a posthumous presentation of the John W. Hill award for outstanding lifetime achievements in public relations; Golin CEO Matt Neale accepted the award on behalf of Mr. Golin’s family and the company. Mike Fernandez, U.S. CEO, Burson-Marsteller, received the Philip Dorf for leadership and mentorship; and Joan Cear, Senior Vice President of Kellen, received the President’s Award for ethical conduct and outstanding service to PRSA and PRSA-NY.  [read more]

The ceremony also included presentation of the Big Apple Founders Award to Elias “Buck” Buckwald, the former PRSA-NY President and Burson-Marsteller who created the Big Apple Awards in 1987 to honor and celebrate the best work being done by peers in the heart of the industry’s media capital.

The Best Work of 2016
Fifty-six (56) finalists were recognized for their award-winning research, strategies, tactics and results; two categories had co-winners.  The work spanned industries, institutions, government agencies and non-profit organizations with many campaigns taking home multiple awards.  

Padilla and Niagara Conservation were named the Best of the Best and received two crystal “Big Apple” awards for their campaign titled “#What the Flush: Disrupting the Water Conservation Conversation.

The Best Business/Campaign Outcomes title went to The TASC Group and Life Sci Advisors for “Not an Exact Science: Advancing Gender Diversity in Biotech.

And the award for Best Use of Research, Measurement and Evaluation, sponsored by the Institute for Public Relations, was presented to both Burson-Marsteller and Bank of America for “Bank of America: Research, Relationships and Resources for Small Businesses
and The New York Institute of Technology for “NYIT: The Future Is Ours.”

The winning campaigns for each of the 2017 Big Apple award categories were: 

Progressive Keys to Progress - Helping Veterans In-Need Get Back On The Road
Allison + Partners for Progressive Insurance
Community Relations: Business Products & Services

From Darkness to Light: Restoring Life to a 135-year-old Torah Scroll

Calvary Hospital                                                                                               
Community Relations: Campaigns with Budgets of $150,000 or Less

Events & Observances (More Than Seven Days): Government, Associations and Non-Profit Organizations

Rewriting the Narrative – Elevating Bank of America’s Leadership Through Exploration of Modern Homebuying Trends
Burson-Marsteller for Bank of America                                                                 
Reputation & Brand Management: Business

NYIT: The Future Is Ours
New York Institute of Technology                                                                                           
Reputation & Brand Management: Government, Associations and Non-Profit Organizations

ICR + USCR: A Breakthrough in Reputation & Growth
ICR for U.S. Concrete (USCR)                                                                                     
Reputation & Brand Management: Campaigns with Budgets of $150,000 or Less

Verizon #freestyle50
Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS and VPE Public Relations for Verizon                                                                                        
Brand Engagement: Business

Digital Media: Consumer Products and Services

MAKERS Supports First Lady Michelle Obama and Let Girls Learn with "This Is For My Girls"

AOL MAKERS PR                                                                                              
Brand Engagement: Campaigns with Budgets of $150,000 or Less

Corporate Social Responsibility: Campaigns with Budgets of $150,000 or Less

Binge Watching to Victory: How to break a world record and launch CyberLink’s PowerDVD to mainstream
Diffusion for CyberLink                                                                                 
Events & Observances (One to Seven Days): Business

Marketing Consumer Products: Campaigns with Budgets of $150,000 or Less

Be The Match Mother's Day
Padilla for Be The Match              
Events & Observances (One to Seven Days): Government, Associations and Non-Profit Organizations                                                 

Play-Doh Marks 60 Years with Unprecedented Media Coverage

Litzky Public Relations for Hasbro, Inc.                                                                                   
Events & Observances (One to Seven Days): Campaigns with Budgets of $150,000 or Less

Thousands of Margaritas, Only One Patrón - Patrón Margarita of the Year 2016
M Booth for Patrón
Events & Observances (More Than Seven Days): Business

Spotlight: Brand Engagement

Choices Matter Campaign Combats Gateway to the Opioid Epidemic
Coyne PR for Pacira Pharmaceuticals, Inc.                                                                                            
(Co-winner) Public Service: Business

America's Diabetes Challenge: Get to Your Goals
GCI Health for Merck
(Co-winner) Public Service: Business

Identifying and Addressing Barriers to Cancer Clinical Trial Participation
CooperKatz & Company for Memorial Sloan Kettering Cancer Center                                                                     
Public Service: Government, Associations and Non-Profit Organizations

The Launch of Absorb: The First-of-Its-Kind Fully Dissolving Heart Stent
GCI Health
for Abbott                                                                                   
(Co-winner) Marketing Consumer Products: Healthcare

VISINE® #ScreenOn
Hunter Public Relations for VISINE®
(Co-winner) Marketing Consumer Products: Healthcare

This Curl Is On Fire: Introducing Ouidad’s Curl Immersion Collection
RED PR for Ouidad                                                                          
Marketing Consumer Products: Beauty

JCPenney Launches Shopping Destination for Plus-size Women
M Booth and VP+C for JCPenney
Marketing Consumer Products: Fashion

LACTAID® Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
Hunter Public Relations for LACTAID®
Marketing Consumer Products: Food, Beverage and Hospitality

The Search for #TheNextMrClean
Citizen Relations for Mr. Clean                                                                  
Marketing Consumer Products: Packaged Goods

#WhatTheFlush: Disrupting the Water Conservation Conversation
Padilla for Niagara Conservation                                                                                               
Marketing Consumer Products: Non-Packaged Goods

Huddle Up for New Alzheimer's Treatments Campaign
Russo Partners, LLC for Axovant Sciences                                                                            
Marketing Consumer Services: Healthcare

U.S. Bank Inspires with the Power of Possible
Carmichael Lynch Relate for U.S. Bank                                                                                   
Marketing Consumer Services: Finance

That Ship Hasn’t Sailed: Launching Carnival Vista
M Booth for Carnival Cruise Line                                                                                              
Marketing Consumer Services: Travel and Tourism

M&C Saatchi PR for IT'SUGAR    
Marketing Consumer Services: Restaurant/Bar and Retail

Bank of America: Research, Relationships and Resources for Small Businesses
Burson-Marsteller for Bank of America                                                                                 
Marketing Business-to-Business: Professional and Financial Services

Like A Girl Emojis
MSLGROUP for P&G                                                                                      
Targeted Marketing to Women: Business

Global Communications: Campaigns with Budgets Over $150,000

(Wearable) Safety First! Crenshaw Communications & Wearsafe Labs
Crenshaw Communications for Wearsafe Labs                                                                                  
Targeted Marketing to Women: Companies with Budgets of $150,000 or Less

Global Wireless Solutions Goes for Gold for Network Connectivity in Rio
Diffusion for Global Wireless Solutions                                                                  
Global Communications: Campaigns with Budgets of $150,000 or Less

Not an Exact Science: Advancing Gender Diversity in Biotech
The TASC Group for LifeSci Advisors                                       
Crisis Communications: Business

Diversity and Inclusion in the Workplace: Business

Raised Fist Photo Creates Controversy at West Point
U.S. Military Academy Public Affairs Office for U.S. Military Academy at West Point
Crisis Communications: Government, Associations and Non-Profit Organizations

Russell Simmons' RushCard Overcomes Technology Failure and Bank Run
The TASC Group for RushCard and Russell Simmons
Crisis Communications: Campaigns with Budgets of $150,000 or Less

Pfizer Uses “Individual Voices” to Bring CSR Programs to Life
GCI Health for Pfizer Inc.
Corporate Social Responsibility: Campaigns with Budgets Over $150,000

U by Kotex Brings Women’s Ideas to Life via The Period Projects,
Opens World’s First and Only Period Shop.

Marina Maher Communications for U by Kotex, Kimberly-Clark
Integrated Communications: Consumer Products

CMA "You've Got to Earn It" campaign

Stern Strategy Group, The Gate New York, and IMA for IMA
Integrated Communications: Government, Associations and Non-Profit Organizations

Yurt Alert at W New York’s Outdoor Glamping Suite

Lion & Lamb Communications for U by W New York
Integrated Communications: Campaigns with Budgets of $150,000 or Less

Goodness Frozen: Warming Consumer Appetites to Frozen Blueberries
Padilla for U.S. Highbush Blueberry Council
Content Marketing: Government, Associations and Non-Profit Organizations

Wearable Wellness Tommie Copper
Eff Creative Group, LLC for Tommie Copper Inc.
Content Marketing: Campaigns with Budgets of $150,000 or Less

Insight Dialogues presented by The Rockefeller Foundation
RF|Binder for The Rockefeller Foundation
Digital Media: Government, Associations and Non-Profit Organizations

#SweetPotatoToast: Disrupting 2016 Food Trends
Padilla for North Carolina Sweet Potato Commission
Digital Media: Campaigns with Budgets of $150,000 or Less

The 4A’s: An Industry Under Fire Comes Out Swinging
Havas PR for The American Association of Advertising Agencies (the 4A’s)
Diversity and Inclusion in the Workplace: Government, Associations and Non-Profit Organizations

President's Report
Hebrew Public
Spotlight: Annual Reports

Xavier is a Part of You: Xavier High School's 2016 Admissions Video
Xavier High School
Spotlight: Video

U.S. Bank Inspires Communities to Achieve Possible
Carmichael Lynch Relate for U.S. Bank
Spotlight: Experiential Marketing

Together Being More
Spotlight: Diversity and Inclusion

Bringing ReAl Talk to the RA Community
GCI Health for Pfizer
Spotlight: Influencers

From Obsolete to Cutting Edge: Reinvigorating Prosciutto di Parma’s Web Presence

Padilla for Consorzio del Prosciutto di Parma
Spotlight: Website

Defining Cognitive Creativity with IBM Watson
Text 100 for IBM
Spotlight: Media Relations

Conversation 2 Commerce

Spotlight: The Next Big Tech Thing: Innovative Technological Approaches to Execution

Appreciation to Sponsors
PRSA-NY expresses its deepest appreciation to the 2016 Big Apple sponsors: Diamond: Germinder & Associates and Good News for Pets; Platinum: D S Simon Media and Critical Mention; Gold: Eff Creative and Meltwater; Silver: GCI Health, Hunter Public Relations, MSGROUP, Padilla, and The TAGS Group; Bronze: WE Worldwide; Benefactor: Allison + Partners and AXIS Capital; PRSA-NY Ambassadors: PRSA-NY Board Members Dorothy Crenshaw, William Doescher, Natan Edelsburg, Henry Feintuch, Sharon Fenster, Lea-Ann Germinder, APR, Fellow PRSA, Stacy Leistner,  and Art Stevens, APR, Fellow PRSA; John W. Hill Award: Hill+Knowlton Strategies; Philip Dorf Award: The Dorf Family; In-kind: The City College of New York, Ketchum, Xavier High School, Feintuch Communications, Wines from Spain, and Oak Leaf Media.

About the Big Apple Awards
PRSA-NY established the Big Apple Awards in 1987 to celebrate excellence in public relations. Widely regarded as one of the industry’s most prestigious accolades, the Big Apple Awards honor innovative and strategic PR campaigns and projects.

The Public Relations Society of America, New York City chapter is the industry go-to organization for knowledge and networking for communications professionals in the New York metro area. Established in 1947, PRSA-NY is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners, and the third largest PRSA local chapter in the U.S. It serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit our website and follow us on Facebook, Twitter and LinkedIn.


Follow Us


PRSA-New York
555 8th Avenue, Suite 1902
New York, NY 10018

 © 2016 PRSA-New York All rights reserved