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[TICKETS TO THE BIG APPLE AWARDS]

NEED TO KNOW FOR 2020
(Rules and Guidance)

LOOKING BACK
2019 Awards Archive
2018 Awards Archive
2017 Awards Archive
2016 Awards Archive
2015 Awards Archive
2014 Awards Archive
2013 Awards Archive

SPONSORSHIP OPPORTUNITIES


PRSA-NY ANNOUNCES 15 UNDER 35 AWARD HONOREES
RECIPIENTS WILL BE HONORED ON SEPTEMBER 26, 2020
AS PART OF THE BIG APPLE AWARDS VIRTUAL EXPERIENCE


15 Under 35 Award Winners

·       Prin Bacalan – Associate Vice President, Finn Partners

·       Jarryd Boyd – Public Relations Manager, Hinge

·       Jackie Cardozo – Account Executive, Business Wire

·       J.J. Colao – Founder, Haymaker Group

·       Loren Antonio Durán – Account Supervisor, Finn Partners

·       Denvol Haye Jr. – Account Supervisor, Prosek Partners

·       Chelsey Lutz Kirby – Vice President, J Public Relations

·       Brenden Lee – Senior Manager, Corporate Communications, Twitter

·       Matthew Levison – Vice President, KWT/HL Group

·       Jaylan Ochoa – Senior Account Supervisor, HUNTER

·       Nicole Pfeifer – Vice President, Consumer, SourceCode Communications

·       Christine Reilly – Communications Consultant

·       Yesenia Reinoso – Digital Marketing & Media Relations, Y Communicate

·       Mia K. Scott-Aime – Vice President of Corporate Communications, BET, a ViacomCBS Company

·       Nina Shi – Client Partner, IW Group

 

15 Under 35 Award Honorable Mentions

·       Troy Blackwell Jr. – Director of Trips / Surrogates PA, Biden for President

·       Cathryn Castaldo – Account Supervisor, Y&R PR

·       Alyssa Carfi – Account Supervisor, Red Havas

·       Rich Ferraro – Chief Communications Officer, GLAAD

·       Nihara Gonsalves – Senior Associate/Account Manager, freuds

·       Michael Kaye – Global Communications & PR Manager, OkCupid

·       Alex Sacripante – Account Supervisor, BCW Global

·       Megan Souza – Manager, Corporate Communications, Macy’s

·       Martin O. Tettey – Assistant Account Executive, McCann Worldgroup

·       Laura Vinci – Associate Vice President, Finn Partners

 
 
PRSA-NY ANNOUNCES SHORTLIST
FOR 2020 BIG APPLE AWARDS VIRTUAL EXPERIENCE

For the first time in history, the Big Apple Awards will be a Virtual Experience occurring from Saturday, September 26 – Thursday, October 1, 2020. The four-day virtual summit will recognize various PR awards including the “15 Under 35” and “Leadership in Diversity & Inclusion”, and culminate in an evening focused on the PR industry’s resilience in “Crisis Communications: Responding to the Pandemic”.

Tickets are available in three options including $45 for one day’s experience; $75 for the Big Apple Campaign Awards; and a $99 Full-Access Package that includes all four days. Early bird pricing is in effect now through midnight on Friday, September 11, 2020.

[REGISTER FOR THE BIG APPLE AWARDS VIRTUAL EXPERIENCE]
                  


MORE THAN 100 AWARD CATEGORIES

The scopes of our 100+ award categories were all carefully reviewed, defined, and expanded to better represent the work of communications professionals across the Tri-State region. 

[VIEW AWARD CATEGORIES AND DESCRIPTIONS]


IMPROVED ONLINE ENTRY PROCESS

Our 100% online entry portal is aligned with the PRSA Silver Anvil Awards, so it's easy to submit your entries in both programs!

IMPORTANT UPDATE REGARDING BUDGET INFO

  • Budget information is no longer required in the two-page summary reports that are submitted during the entry process. Confidential information should be excluded from those two-page reports. 
  • Though budget information IS required in the online form, it will automatically be considered “CONFIDENTIAL” for review only by the Big Apple judges.

Entrants may also provide supplemental information – text, charts, graphics, presentations, research, or other assets – that may give your entry a competitive edge.

 

TIPS ON HOW TO "WIN A BIG APPLE AWARD "

Industry experts, former judges, and recent award winners have shared their favorite tips for writing an award-winning entry (and mistakes to avoid along the way).

Emmanuel Tchividjian, PRSA-NY’s chief ethics officer, compiled their guidance into a great “How To” presentation that will help entrants communicate program goals, describe tactics, highlight measureable results and maximize your chances of winning one of the most prestigious awards in the communications industry. 

[VIEW THE 2020 'HOW TO WIN' PRESENTATION]


LEARN FROM THOSE WHO HAVE ALREADY WON 

Review the top award-winning entries from 2019 … you may be able to pick up a few insights from their presentations:


SPONSORSHIP OPPORTUNITIES

The PRSA-NY Big Apple Awards are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the tremendous work of PR agencies, companies, governmental bodies, and not-for-profit organizations implemented during the prior year. Multiple exclusive and non-exclusive sponsorship packages are available to position your company or brand in front of the nation’s largest and most influential workforce of professional communicators.

[VIEW 2020 SPONSORSHIP OPPORTUNITIES]



KEY DATES
  • 2020 Big Apple Awards Virtual Experience 
    Saturday, September 26 - Thursday, October 1, 2020

       


QUESTIONS

  • For questions about the Big Apple Awards

e: BigAppleAwards@prsany.org


ABOUT THE BIG APPLE AWARDS

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.  

For the first time in history, the Big Apple Awards will be a virtual experience occurring from Saturday, September 26 – Thursday, October 1, 2020. The four-day virtual summit will recognize various PR awards including the “15 Under 35” Awards, “Leadership in Diversity & Inclusion” Awards, and a new award focused on the PR industry’s resilience in “Crisis Communications: Responding to the Pandemic”.

 

2020 Shortlist of Nominees for The Big Apple Awards Virtual Experience

REPUTATION & BRAND MANAGEMENT GROUP

Reputation & Brand Management, Brand Engagement, Integrated Communications, and Spotlight: Brand Engagement

 

3M Champions Science

Ketchum & 3M

 

America's Court Reporters Shortage

Butler Associates & Plaza College

 

Going #Below44 Degrees with Pirelli – Consumer Winter Tire Education Campaign

Peppercomm & Pirelli Tires

 

Heluva Good! S.S. Snacker

M Booth & Heluva Good!

 

JBL Turns It Up

JBL

 

Project Management Capitalized: PMI and the World’s 50 Most Influential Projects

Ketchum & Project Management Institute

 

A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives

Padilla | FoodMinds & Produce For Better Health Foundation

 

Repairing a Reputation in the National Spotlight…

The TASC Group

 

A Touch of Sugar

GCI Health & Merck

 

We Believe

Ketchum & Gillette

 

Weill Cornell Medicine Student Debt-relief Initiative: Transforming the Future of Medical Education

Hill+Knowlton Strategies & Weill Cornell Medicine


EVENTS & OBSERVANCES GROUP

Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)

 

#AcceptanceMatters

Ketchum & Mastercard

 

Cleansing America’s Top Skin Sins During Cleanse Your Skin Week

Coyne Public Relations & CeraVe

 

Coast 2 Coast 4 Cancer/Country 2 Country 4 Cancer 2019 Rides

GCI Health & Bristol Myers Squibb

 

Dialing Up the Hampton by Hilton Real Travel Road Trip Hotline

Coyne Public Relations & Hampton by Hilton

 

Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole

Gillian Small PR & Green Giant

 

Jabra Makes Noise at CES 2019...Without Product

LEWIS Global Communications & Jabra

 

Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience

Golin & Nutella

 

 

PUBLIC SERVICE / PUBLIC AFFAIRS GROUP

Public Service, Public Affairs

 

GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Coyne Public Relations & Pacira & BioSciences, Inc.

 

Getting Kids, Families, Communities in the Kitchen to Foster Culinary Literacy through Healthy Monday

The Monday Campaigns

 

The NYC Curb-to-Market Challenge: Promoting the Circular Economy in New York City

The TASC Group & Chris Graff

 

NY's Small Retailers Take on Mega Retailer

Butler Associates, LLC, Public Relations & Metropolitan Package Store Association

 

The Pledge for Paternity Leave

Edelman & Dove Men+Care

 

Safer Together: Keeping families and pets together in times of trouble

Coyne Public Relations & Banfield Foundation

 

A Touch of Sugar

GCI Health & Merck

 

 

CONSUMER MARKETING GROUP

Marketing Consumer Products, Marketing Consumer Services, Best use of Influencers

 

#AcceptanceMatters

Ketchum & Mastercard

 

Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse

Diffusion PR & Ghostery

 

Beech-Nut Channels Parent-to-Parent Advocacy to Educate New Moms and Dads

broadhead. & Beech-Nut Nutrition

 

Beech-Nut Moms: Nano Influencers Drive Mega Results

broadhead. & Beech-Nut Nutrition

 

Burrow: From Modular Sofa Brand to Home Solutions Powerhouse

Diffusion PR & Burrow

 

Cleansing America’s Top Skin Sins During Cleanse Your Skin Week

Coyne Public Relations & CeraVe

 

Catapulting New Hydrating Sunscreen to Launch Success

Coyne Public Relations & CeraVe

 

Garden of Life Capitalizes on Collagen Craze to Capture a New Category

Carmichael Lynch Relate & Garden of Life

 

Happy Egg x @World_Record_Egg: #HappyLikeAnEgg

HUNTER & Happy Egg Co.

 

Launching Rob Gronkowski (“Mr. Recovery”) for CBDMEDIC

Sharp Think & Abacus Health Products

 

L is for LACTAID®, R is for Real Milk

HUNTER & LACTAID

 

Lane Bryant x Beauticurve Collab: How Strategic Collaborations are Plus-ing Up this Retailers Game

Coyne Public Relations & Lane Bryant

 

Launch of Coche Comedor

WordHampton Public Relations Inc & Coche Comedor

 

Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how influencer marketing is done

Citizen Relations & Zevo | P&G

 

Moneymates

M Booth & Northwestern Mutual

 

Moon Cheese Marketing Campaign

Pollock Communications & Moon Cheese

 

Scotch™ Brand Powers Getting Ship Done

HUNTER & Scotch Brand

 

Trek Introduces WaveCel, a New Standard in Helmet Safety

360PR+ & Trek Bicycle

 

TWA Hotel Opening

BerlinRosen & MCR and MORSE Development

 

Wyndham Destinations Flips the Script on Timeshare

M Booth & Wyndham Destinations


BUSINESS-TO-BUSINESS GROUP

Marketing Business-to-business, Global Communications, Crisis Communications, Issues Management, Internal Communications, Investor Relations, Annual Reports, Legal Marketing & Communications

 

3M Champions Science      

Ketchum & 3M

 

Buy and Hedge!       

LoBello Communications & ZEGA Financial

 

Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors     

Butler Associates & Barasch McGarry

 

Chatmeter Rises Above the Chatter to Drive 1000% Revenue Growth

Hotwire & Chatmeter

 

Coast 2 Coast 4 Cancer/Country 2 Country 4 Cancer 2019 Rides        

GCI Health & Bristol Myers Squibb

 

EMPOWERing Gender Diversity in Events           

Crenshaw Communications & Bizzabo

 

Pompeian, Inc. Fights the Proposed Tariffs on Bulk-Imported EU-Origin Olive Oil   

HUNTER & Pompeian, Inc.

 

Project Management Capitalized: PMI and the World’s 50 Most Influential Projects 

Ketchum & Project Management Institute

 

Repairing a Reputation in the National Spotlight

The TASC Group



TARGETED MARKETING GROUP

Targeted Marketing to Women, Targeted Marketing to Men, Targeted Marketing to Millennials, Targeted Marketing to Baby Boomers, Marketing Targeted Specifically to Animal Care, Multicultural Public Relations

 

Ask About the Curve           

Ogilvy & Endo Pharmaceuticals

 

Beech-Nut Moms: Turning Everyday Moments into Extraordinary Connections       

broadhead. & Beech-Nut Nutrition

 

Combating America’s Racial Wealth Gap Through Currency Conversations 

JPMorgan Chase & Co.

 

First Shave   

MMK+ (Ketchum, Porter Novelli) & Gillette

 

Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how Influencer Marketing is done    

Citizen Relations & Zevo | P&G

 

The Pledge for Paternity Leave      

Edelman & Dove Men+Care

 

Safer Together: Keeping families and pets together in times of trouble         

Coyne Public Relations & Banfield Foundation

 

A Touch of Sugar    

GCI Health & Merck

 

We Believe    

Ketchum & Gillette

 

 

DIVERSITY & INCLUSION GROUP

Spotlight: Diversity & Inclusion, Diversity & Inclusion in the Workplace

 

#AcceptanceMatters

Ketchum & Mastercard

 

First Shave   

MMK+ (Ketchum, Porter Novelli) & Gillette

 

 

CORPORATE SOCIAL RESPONSIBILITY GROUP

Corporate Social Responsibility, Community Relations

 

#NatureNurtures      

BCW Global & Tom's of Maine

 

Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors     

Butler Associates & Barasch McGarry

 

Hate Has No Place In Our Transit System

Metropolitan Transportation Authority

 

A Touch of Sugar    

GCI Health & Merck

 

We Believe    

Ketchum & Gillette

 

 

MEDIA RELATIONS & CONTENT MARKETING GROUP

Spotlight Categories: Content Marketing, Digital Media, Video, Blogs or Microsite, Podcasts, Experiential Marketing, Media Relations, Infographics, Websites, Analytics, The Next Big Tech Thing: Innovative Technological Approaches to Execution

 

Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors     

Butler Associates & Barasch McGarry

 

GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families

Coyne Public Relations & Pacira & BioSciences, Inc.

 

Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry      

360PR+ & Drizly

 

Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole  

Gillian Small PR & Green Giant

 

JBL LIVE at Miami Music Week     

JBL

 

MyGlaucoma

Y&R PR & Allergan

 

Marketing Moneyball: How a challenger brand used sabermetric learning from Major League Baseball to reshape how Influencer Marketing is done    

Citizen Relations & Zevo | P&G

 

Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience        

Golin & Nutella

 

SunnyD Gets Sweet on Digital and Makes Its Year         

360PR+ & SunnyD

 

A Touch of Sugar    

GCI Health & Merck



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