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POSTPONED Workshop: Developing Compelling Video for Social Media
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Award winning director, cinematographer and author, Barry Andersson, and Founder of Walk the Moon Media, Sara Leeper, share best practice advice for helping clients develop effective video content.

When: Wednesday, March 15, 2017
6:00 PM - 8:00 PM
Where: Finn Partners
301 East 57th Street
New York, New York  10022
United States

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Video, video, video. As communications experts, we've become accustomed to frequently hearing this client request. And the truth is that the need for compelling video content is only going to grow with time. When your client wants your help developing video for social media, these are some of the considerations that you should keep in mind.

In this workshop, award winning director, cinematographer and author, Barry Andersson, and Founder of Walk the Moon Media, Sara Leeper, will discuss:

  • What's your format and how does that dictate the video length and tone? (YouTube, Vimeo, Facebook, Instagram, Snapchat are the largest platforms)
  • What is the key message? Less is more when it comes to social video, so how do you narrow down what you want to focus on?
  • Understanding this is disposable content, how do you maximize your budget and maintain high quality?
  • When creating a work-back schedule, how much time should you plan for video development, shooting, edits, etc?
  • How can you find great production or freelance videographers who will work with you instead of against you to create (and edit) videos? 

The workshop will provide attendees with insights for successful social media videos, including planning, shooting and editing (either with a hired crew or as a one-man-band PR rep). In addition, we intend to present a case study of the social media video we shot for Lakes & Legends Craft brewery (currently in the final editing stage).


6:00 – 6:30 PM        Registration/Networking
6:30 – 6:40 PM        Welcome 
6:40 – 7:30 PM        Workshop 
7:30 – 7:50 PM        Q&A
7:50 – 8:00 PM        Closing 


Member: $25
Non-Member: $40
Student/New Professionals: $15



Finn Partners

301 East 57th Street 

New York, NY

About the Speakers
Barry Andersson is an award-winning director, cinematographer and author. His career started with live television video production and now includes a pair of feature films, several acclaimed short films, television pilots and numerous commercials. Mr Andersson uses his real-world experiences working for clients such as Disney, Samsung, Skype and ESPN.  Additionally, he was worked with countless in house agencies, some of the worlds largest ad agencies and fortune 100 companies.  His list of speaking appearances include NAB, the Idea Conference, and Creative Suite Conference, among others, and he's consulted groups such as the U.S. Marine Corp, NFL, NBA, MLB and prestigious U.S. universities.
As the founder and president of Walk the Moon Media, Sara Leeper is a storytelling consultant serving as writer, producer and video strategist. She works with companies large and small to produce compelling marketing and digital media videos. Sara counsels clients starting with the initial brainstorm to idea conception to final production and distribution. Previously, Sara managed grassroots communications for General Motors’ western region and oversaw event planning, media relations and social media strategy for Chevy, Buick, GMC and Cadillac. She also worked on the PR agency side where she consulted clients such as Red Bull, Nestle Crunch, Clarisonic, Sunkist Citrus Growers, IHOP, Bandai and Disney Store, among others. She graduated from the University of Southern California with a B.A. in public relations and a minor in communication design.


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PRSA-NY often photographs or records footage of its events and by attending the event you may be photographed or filmed. PRSA-NY may use any such footage to promote PRSA-NY in any manner and in any media for any purpose whatsoever throughout the world.

Cancellation Policy
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to  If you do not cancel by the deadline you remain responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00

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