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The New Public Relations: Digital Strategy and Your Place in It
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Join us on November 17 to discuss the future of public relations.

When: Thursday, November 17, 2016
Where: APCO Worldwide
360 Park Avenue South
11th Floor
New York, New York  10010
United States

Online registration is closed.
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Public relations is always evolving; understanding its key areas of growth, such as digital, is essential to starting a successful career after graduation. This panel will examine the increasing importance of digital strategy in the industry, as well as offer advice on key skills necessary for entry-level public relations and public affairs pros. Whether your dream job involves a digital media component or not, the skills discussed will benefit all students and new pros looking to find their place in the industry. There will be an opportunity to network with the panelists following the event.

Come to this event if you’re interested in learning:

  • how to network and find a job in public relations;
  • how to identify and acquire the key skills necessary to succeed in the industry;
  • how to integrate digital best practices into traditional public relations campaigns


  • Gary Bridgens, APCO Worldwide
  • Veronica Mingrone, Canvas Blue


  • Annelise Campbell, Digital Associate, Golin
  • Sarah Dubow, Senior Digital Strategist, Marina Maher Communications
  • Sarah Jackson, Communications Manager, Institute for Public Relations
  • Rachael Siefert, Director, APCO Worldwide 
  • James Walker, Group Vice President, Corporate Communications, Ruder Finn

Member: $10
Non-member: $20
Students: FREE

Registrations will be accepted online through November 16. Space permitting, day-of registrations will be accepted until 3 p.m. by sending an email to Gary Bridgens at

APCO Worldwide
360 Park Avenue South (between 25th and 26th Sts), 11th Floor
New York, NY 10011

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PRSA-NY often photographs or records footage of its events and by attending the event you may be photographed or filmed. PRSA-NY may use any such footage to promote PRSA-NY in any manner and in any media for any purpose whatsoever throughout the world.

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