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Success on Instagram & Snapchat
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Want to take your content and management of the two fastest-growing influential social media platforms to the next level?

When: Tuesday, July 19, 2016
6:00-8:00 PM
Where: Makovsky
16 East 34th Street
15th Floor
New York, New York  10016
United States

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 Success on Instagram & Snapchat                                                                REGISTER NOW

Learn the core strategies to make the most of Instagram and Snapchat in business areas, such as media relations and content development from industry expert Matt Peters. Peters is the co-founder and creative director of Pandemic Labs, which was the nation's first dedicated social media marketing agency and the co-founder of the first artificial intelligence for social media technology.

“Be prepared to explore the science of attention and usage habits in order to maximize brand engagement,” says Peters.

During this session he will discuss:

  • Key differences marketers must know about Instagram and Snapchat
  • How to always think effectively about the mobile user
  • High-engagement content, high emotional value, and minimal attention
  • Best practices for better decision making, including:
    • Key metrics
    • Campaign scaling
    • Budgeting
    • Maximizing reach

“Let the data guide you to where you want to go; numbers do speak,” he says. “We haven't known much about the science of successful creative until now.” Peters will also provide expert insights into the challenges for brands to get their message across--creating opportunities for communication and marketing professionals. “When navigating the choppy waters of platform algorithms you have to be BETTER & SMARTER than everyone else,” says Peters.

How does one achieve marketing success on Instagram and Snapchat? Come LEARN in person by registering today!

PRSA-NY gratefully acknowledges Makovsky for hosting this program

About our speaker:

Matt Peters 
Co-founder and CEO

Pandemic Labs

Matt Peters has been working in social media and content marketing for nearly a decade. In 2007, Matt co-founded Pandemic Labs, which was the nation's first dedicated social media marketing agency. Under Matt's leadership as CEO and Creative Director, Pandemic Labs grew to an international, award-winning agency serving clients such as Puma, Canon, The Ritz-Carlton, DirecTV, Au Bon Pain, and The Utah Office of Tourism.

In early 2014, Matt co-founded Cortex, an artificial intelligence platform for content marketing. Cortex is fundamentally changing the way brands approach creativity in marketing, and it is their mission to augment human creativity for more efficient and effective work. As Chief Revenue Officer at Cortex, Matt focuses on product development, business development, and establishing thought-leadership in the new age of marketing automation.

Matt speaks frequently at marketing conferences around the world, and is often brought in by companies, think tanks, and traditional ad agencies to provide education and consulting on social media marketing. You can follow Matt on Twitter @Fracked. 

Photograph and Video Policy:
PRSA-NY often photographs or records footage of its events and by attending the event you may be photographed or filmed. PRSA-NY may use any such footage to promote PRSA-NY in any manner and in any media for any purpose whatsoever throughout the world.

Cancellation Policy:
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to If you do not cancel by the deadline you remain responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00.

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