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Building Brand Value Through Socially Active Executives
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When: September 16, 2020
5:00 PM - 6:00 PM
Where: New York, New York 
United States

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Building Brand Value Through Socially Active Executives

In today's world, consumers have choices — and access to information. The digital age has empowered consumers by giving them access to an infinite amount of information about you and your competitors. And what they find will influence where they spend their money.

So businesses have taken to social media to try and share their brand message directly with consumers. However, it may not be enough for just the brand to be active on social media platforms.

Three out of four consumers say they trust a brand more if their executives are on social media, and trust means everything when it comes to where consumers put their cash.

To help you inspire your company's executives to be more active on social media, Meltwater is hosting a webinar on September 16 in partnership with PRSA-NY. Join us to learn how you can use storytelling to develop emotional connections, showcase thought leadership, and sell the brand without selling the product.

This event is brought to you by PRSA-NY and Meltwater Americas

Date & Time

Wednesday, September 16
5:00 - 6:00 p.m. ET

Members: $45.00
Non-members: $55.00
New Professional/Students: $25.00
A link will be sent one day prior to the webinar

Natalia Lopez, Vice President at FINN Partners

Ambera Cruz, Marketing Director at Meltwater Americas
Justin Buchbinder, Social Media Director at FINN Partners
Tom Garruto, Director of Operations at The Social Edge
Evelyn Mackie, Director, Digital Marketing at REEF


Meet the Panelists

Ambera Cruz
, Marketing Director at Meltwater Americas
As the head of Marketing for Meltwater Americas, Ambera Cruz is responsible for applying an integrated marketing approach to drive customer loyalty, industry leadership, and organizational growth. Passionate about all things that fall into that sweet spot which intersects compelling content, digital strategy and customer experience. Ambera has built her career in both North America and in Asia-Pacific, which has strengthened her ability to understand various markets.

Justin Buchbinder
, Social Media Director at FINN Partners
Justin R. Buchbinder is a creative and strategic social media professional with over 15 years of experience working both agency- and client-side on all existing (and many decommissioned) social media networks. He has spearheaded social media and digital strategy across a wide variety of verticals including travel and tourism, consumer, B2B, hospitality, pharmaceutical, non-profit, arts and institutions, architecture and design, entertainment, and tech. Over his career, Justin has also run and directed large-scale social media accounts with millions of followers and led the editorial direction and management of numerous digital publications with hundreds of thousands of monthly visitors.

Tom Garruto
, Director of Operations at The Social Edge
Tom Garruto is Director of Operations for The Social Edge, an NYC-based digital publishing and social media marketing firm. He has managed its suite of digital publications for the last six years in addition to serving as account lead for most of the company’s social media campaigns. Tom helped build George Takei's 24M+ following across Facebook, Twitter, and Instagram, informing content strategy and audience monetization. His work with the annual LGBTQ+ event Stonewall Day has had him working alongside the social media teams for Madonna, Lady Gaga, Donatella Versace, Alicia Keys, Kesha, and Demi Lovato. He is an MBA candidate at the NYU Stern School of Business, studying Leadership, Change Management, and Marketing.

Evelyn Macki
, Director - Digial Marketing at REEF
A marketing & advertising professional with 15 years of experience, Evelyn Macki is the Director of Digital Marketing at REEF. She was previously director of social media and content marketing for Norwegian Cruise Line.  She began her career at award-winning advertising agencies and then evolved to managing in-house marketing teams within large companies.  Evelyn creates content campaigns that are memorable and creative but also consistently deliver on business objectives. She is an expert in brand advertising, digital marketing, social media strategy, and crisis management. Macki is currently pursuing her MBA at the University of Florida Warrington College of Business.


Meet the Moderator


Natalia Lopez, Vice President at FINN Partners
Natalia Lopez is a vice president in the Finn Partners Travel & Lifestyle practice. She spearheads integrated communication initiatives for international clients comprising of special events, media and social relations, influencer marketing, promotions, etc.  Natalia’s recent experience with notable brands include Jamaica Tourist Board, South African Tourism, Bluegreen Vacations, Visit Argentina, Travel Ecuador, Hotelbeds Group, She currently serves on the Board of Directors of the PRSA-NY as well as the PR Council for the Caribbean Tourism Organization. She has been a judge for the PRSA-NY Big Apple Awards and the U.S. Travel Association ESTO Awards.

The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.

Cancellation Policy 
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to  If you do not cancel by the deadline you remain
responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00.



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