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How Nonprofits Can Meet the Communications Challenges of a Pandemic-Altered World
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8/26/2020
When: August 26, 2020
5:00 PM - 6:00 PM
Where: New York, New York 
United States


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As the consequences of the coronavirus pandemic ramp up without any clear picture of what the near future holds, nonprofits are facing existential challenges. With fundraising events canceled, income streams terminated or deferred, volunteers unable to serve in person, and the world’s needs greater than ever, it’s natural for nonprofits to feel anxious about their organizations and uncertain about how to communicate with stakeholders. The pandemic has also served as a reminder that constraints can breed innovation. For nonprofits, this is the ultimate test of creativity and adaptability.

We will explore how several nonprofits are taking care of communities, evolving their mission to align with the realities and constraints of COVD-19, protecting employees, and generating support in new, innovative ways. We will discuss the landscape of nonprofit communications messaging both during and after the global pandemic and other challenges facing the industry today.


 

Date & Time
Wednesday, August 26th
5:00 - 6:00 p.m.

Tickets
Members: $45
Non-members: $55
New Professional/Students: $25.00
The connection information is included in your registration confirmation email

Moderator
Melanie Klausner, Senior Vice President at Red Havas

 

Panelists
Anne Marie Dougherty, Chief Executive Officer at The Bob Woodruff Foundation
Penny Mitchell, Senior Director, Marketing & Communications at Lupus Research Alliance
Cherry Dumaual, PR & Partnerships Director at The Monday Campaigns
Mayola Charles,
Strategic Partner Management Entertainment & Social Impact at Facebook
Tiffany Cadogan,
Marketing & Resource Development Coordinaotr at Southern Crescent Habitat for Humanity (SCHFH)

 

Meet the Moderator

Melanie Klausner, Senior Vice President 

Melanie joined Red Havas in November 2017 as Senior Vice President of corporate, cause and consumer, providing counsel to corporate and consumer clients. She has more than 20 years’ experience in in non-profit, sustainability, lifestyle, education and travel, as well as expertise  with corporate reputation and issues management, she specializes in results-oriented strategies and creative tactics that bring fresh perspectives to client messaging. Before joining Red Havas, Melanie was at Finn Partners and managed New York State’s I LOVE NY Tourism campaign; Kimpton Hotels, Rioja Wines from Spain and Hotels.com. Melanie formerly lead and managed numerous large events, including  New York State’s Tourism Summits, a think tank and leadership forum of New York State’s top government officials, tourism industry leaders and corporate executives to propel the state’s tourism industry; HELP USA’s Thanksgiving meal service, PSA  campaign and Macy’s Thanksgiving Day Parade with the Oneida Indian Nation; Scottsdale Culinary Festival, and Renewed World Energies’ launch and press conference. She has secured client coverage in national outlets including The New York Times, Bloomberg TV, Reuters, Forbes, The Wall Street Journal, the Associated Press, Design Hospitality News, Wine Spectator, Beverage Media, Lodging, BuzzFeed, InStyle and Vogue.com.

 

Meet the Panelists

 

Penny Mitchell is Senior Director, Marketing/Communications for the Lupus Research Alliance, the world's largest lupus research non-profit. Previously, she held practice leadership positions at Makovsky, Hill & Knowlton, Fleishman-Hillard and dna/Weber Shandwick. She began her agency career at Porter/Novelli and overall career at The Will Rogers Institute, a pulmonary research non-profit. Penny is the recipient of the Best Campaign of the Year for childhood asthma from PRSA and PR Week. Currently Membership VP for PRSA-NY, Penny received her MS in education from Fordham University.

 

 

 

         

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, and an award-winning marketer, industry thought leader, and passionate champion for our nation's veterans and their families. Under her dynamic approach to leadership and management, the Foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the Foundation's $70 million investment impact. She utilizes an entrepreneurial approach in moving the Foundation forward and establishing a standard of excellence that permeates the entire organization. Dougherty was named the Nonprofit Times and American Marketing Association "Nonprofit Marketer of the Year" in 2012, and received multiple awards on behalf of the Foundation's industry leading impact.

 

 

 

Cherry Dumaual is the PR & Partnerships director for the Monday Campaigns (TMC), a nonprofit public health initiative associated with leading health institutions that promotes sustainable behavior change by dedicating every Monday to health. Cherry develops partnerships with organizations to use the Monday concept in their programming.

In 2018, Cherry and her team won the PRSA-NY Big Apple in Public Service: for their entry: Getting Meatless Monday on More Foodservice Menus by Addressing Challenges.

Prior to joining The Monday Campaigns, Cherry developed new business opportunities and launched award-winning campaigns for PR agencies.

 

 

 

 

Mayola Charles is the lead on entertainment-driven social impact campaigns for Media Partnerships at Facebook, Mayola identifies change objectives to facilitate on and off-platform activations aimed at bringing awareness and social change through issue-based digital campaigns.  Additionally, Mayola assists with diverse community partnerships projects to help ensure that Facebook is optimizing its impact on key events/partnerships to drive diversity, promote inclusion, and support the development of partners who are underrepresented minorities.

Before joining Facebook, Mayola assisted in the strategic development and execution of influencer-led campaigns including John Legend’s #FREEAMERICA and Common’s Hope and Redemption Tour. Prior to that, Mayola developed social impact campaign concepts for film and television at Participant Media where her campaign portfolio included Academy Award-winning films GREEN BOOK and A FANTASTIC WOMAN.

Mayola earned a Master’s Degree in International Relations from The New School and a Bachelor’s degree from The City College of New York. 


Tiffany Cadogan is the Marketing and Resource Development Coordinator for Southern Crescent Habitat for Humanity (SCHFH). She currently oversees the public relations, community engagement, social media, and fundraising efforts for the Habitat affiliate based in the southern Atlanta area.

Since joining Habitat in 2018, Tiffany has garnered major press and partnerships resulting in increased brand awareness for SCHFH. Most recently, she launched the “Our families are essential” campaign which landed a segment on ABC affiliate, WSB-TV.

Prior to joining SCHFH, she ran a boutique public relations agency for 10 years. During this time, she orchestrated several successful events and campaigns around the world.

 

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About PRSA-NY

The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.

About Red Havas
As a global micro-network specializing in earned, social and experiential storytelling with content and data at the heart, Red Havas leans on actionable insights to inform our communications every day. Red Havas is part of the Global Havas PR Global Collective and has offices across the globe in North America, the U.K. and Asia-Pacific.

Cancellation Policy
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to 
info@prsany.org.  If you do not cancel by the deadline you remain responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00.

         

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Tickets:
Members: $45.00
Non-members: $55.00
New Professional/Students (with valid ID): $25.00
A link will be sent one day prior to the webinar

 

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