Date & Time
Thursday, August 13th
5:00 - 6:00 p.m.
New Professional/Students: $25.00
A link will be sent one day prior to the webinar
Jackie Cardozo, Account Executive at Business Wire
Angela Virviescas, PR Director at Telemundo
Lina Sands, Director of Marketing for the Hispanic Information Telecommunications Network (HITN)
, Colombian Director and Host, Canal Nuestra Tele Internacional; entertainment correspondent for
Meet the Moderator
Jackie Cardozo is currently the Account Executive at Business
Wire focusing on multicultural communications projects for their client base in New York. Her clients include Fortune 500 companies, emerging start-ups, and non-profits. In addition to helping clients determine their most effective
PR distribution needs, Jackie supports her clients by keeping them abreast of the latest industry trends and practices.
Jackie recently transferred from the South Florida office, where she managed Agency partnerships in Florida and Latin America. She is involved in different PR local organizations. She is currently the VP of Programming at PRSA-NY
and the Scholarship Director for HPRA-NY and is a past-president of HPRA- Miami. Jackie received her undergraduate degree in Journalism and MassCommunication and holds a Master's Degrees in Economics
and Marketing Management.
Meet the Panelists
Lina Sands is the Director of Marketing for HITN (Hispanic Information Telecommunications Network).
HITN’s is the first non-commercial Spanish language network in the United States available across 44 Million US Household’s. Lina is responsible for leading marketing
strategy and building innovative solutions that drive awareness, expansion, and revenue opportunities for the continued growth and development of HITN TV, Digital and
HITN Learning Business divisions. With over 16+Years of Marketing & Sales strategy experience in new business development, cross platform brand executions, and content partnerships, Lina has successfully navigated
major transformations across companies such as The New York Times, NBC, WNYC Public Radio and CNN.
Lina’s cross cultural understanding of marketing, media and public relations help strengthen HITNs mission in advancing the educational, socio-economic and cultural aspirations of the US Latino Community. A
native New Yorker, Lina holds a B.A. in Communications Arts and Journalism from CW Post/Long Island University.
LinkedIn https://www.linkedin.com/in/lina-sands-45abb26/ Twitter:
Angela Virviescas is a PR Director for NBCUniversal Telemundo Enterprises. In this role, she oversees the publicity strategy and efforts for the network's primetime programming. With 10+ years of agency and in-house PR experience, Angela is passionate about driving meaningful conversations with cross-cultural audiences and digital storytelling. As a result, she has successfully led and executed 360 multicultural communication campaigns for some of today's top Fortune 500 companies.
Prior to joining NBCUniversal, Angela worked at Boden Agency in Miami and at Edelman's multicultural practice in New York City, where she led the U.S. Hispanic PR strategy for brands such as McDonald's USA, Heineken USA, Unilever and Johnson & Johnson. Under these brands, Angela also worked on award-winning multicultural PR campaigns for top entertainment events like FIFA World Cup, Latin GRAMMY Awards, Tribeca Film Festival and EUFA Champion League.
Born in Colombia, raised in New York, and currently residing in Miami, Virviescas holds a BS in Public Relations with a minor in Journalism from St. John's University in Queens, NY.
Alfonso Diaz is an International Entertainment Journalist and the Director and Host of Tenemos Que Hablar (Nuestra Tele), the award-winning live television show broadcasting in all Spanish-speaking countries. Tenemos Que Hablar
features studio interviews and red-carpet coverage of the hottest news stories in film, television, music, theater, and fashion in the United States and the Americas. He is also an on-air correspondence for NTN24 (RCN Networks, Colombia).
Alfonso has over 10 years of production experience including script supervision and writing, editing, and research. Alfonso creates exclusive new content through in-studio interviews (Jason Statham, Vanessa Hudgens, Joey King), media
junkets, red-carpet coverage (Tribeca Film Festival, NYFF, Film Premieres, Award Ceremonies, Charity Galas, and cultural events. His years of work have helped him develop the ability to manage and supervise bi-national teams.
Based in New York City, Alfonso brings with him an extensive network of PR firms and management companies. Alfonso is dedicated to promoting smart dialogue with artists, legends and trendsetters in the entertainment world.
The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in news release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire for secure and accurate distribution of market-moving
news and multimedia. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals, and regulatory authorities, delivering news directly into editorial systems and leading online news sources
via its multi-patented NX Network. Business Wire has 18 newsrooms worldwide to meet the needs of communications professionals and news media.
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to
If you do not cancel by the deadline you remain responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00.
New Professional/Students (with valid ID): $25.00
A link will be sent one day prior to the webinar