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Dear Folks: The Future of PR
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Featuring Author Bill Doescher, past president & John W. Hill Award Winner, PRSA-NY and a panel of PR legends –Barri Rafferty, Jon Iwata and Grace Leong…plus a book signing & champagne toast!

 Export to Your Calendar 4/17/2019
When: 04/17/2019
6:00 PM
Where: Makovsky & Company
228 E. 45th St.
New York, New York  10017
United States


Online registration is available until: 4/14/2019
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Join PRSA-NY for a special evening event celebrating the publication of Bill Doescher’s new book, “Dear Folks: Essays and Insights from a Public Relations Leader.” The book is a rich memoir reflecting Doescher’s formative childhood experiences growing up in Utica, New York right through his experiences and life lessons as a long-term PR practitioner and leader.

Hear Bill bring many of his PR lessons to life and then prepare to be inspired by industry leaders as they discuss their own vision of The Future of PR. There will be an open mic for attendees to ask questions and share their own life lessons.

Doescher will recap some of the captivating anecdotes of what he learned in his long career, including:

  • The time, working for Chase Manhattan Bank, when he invited prominent journalists to “rob the bank” as a promotion for the bank’s new security cameras. And then the police arrived…
  • His torn deliberation about uprooting his family and moving from New York to Drexel, North Carolina for an amazing PR job opportunity, and what that taught him.
  • How networking and speaking with friends created repeat PR career opportunities he could never have imagined.
  • The importance of having multiple mentors and being a mentor.

The book takes on a number of critical PR industry issues including diversity and inclusion, the evolution of PR, and where the industry is likely headed.

Our panel of featured PR practitioners will each weigh in with their own view of “Where is PR Headed?” (chapter 25 in the book).

  • Barri Rafferty, Partner, CEO and President, Ketchum (past PRSA-NY president); 
  • Jon Iwata, Executive Fellow, Yale School of Management and IBM senior advisor (following a 35-year career at IBM); and
  • Grace Leong, CEO and Partner, Hunter: (past PRSA-NY president)
  • Moderator: Henry Feintuch, President, Feintuch Communications (past PRSA-NY president)

Attendees will participate in a champagne toast celebrating the book’s publication and will receive an autographed copy (published by PR Museum Press).

Our thanks to Makovsky & Company for their event sponsorship. Additional sponsors are welcome.

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