2017 PRSA-NY BIG APPLE AWARDS
CALL FOR ENTRIES NOW OPEN!
PRSA-NY is now accepting entries for the 29th Annual Big Apple Awards, a prestigious annual program honoring outstanding communications campaigns and projects developed or implemented in and around New York City.
Our 2017 program recognizes the best work of 2016 submitted by in-house (association, corporate and government) communications teams, agencies of all sizes, and independent practitioners across the New York metro area.
MORE THAN 100 AWARD CATEGORIES
20 ARE BRAND NEW IN 2017
Brand Engagement…Content Marketing…Diversity and Inclusion (in both the campaign and spotlight awards divisions)…and Marketing for Arts, Culture and Media…Beauty…Fashion…Real Estate…Restaurants and Bars…Retail…and Sports are on the list of new award categories for 2017!
The scopes of our 100+ award categories were all carefully reviewed, more carefully defined, and in many cases expanded to better represent the work of communications professionals across the Tri-State region.
[VIEW AWARD CATEGORIES AND DESCRIPTIONS]
IMPROVED ONLINE ENTRY PROCESS
Our 100% online entry portal is aligned with the PRSA Silver Anvil Awards, so it's easy to submit your entries in both programs! We introduced a few upgrades to make the submission process even easier in 2017.
IMPORTANT UPDATE REGARDING BUDGET INFO
- Budget information is no longer required in the two-page summary reports that are submitted during the entry process. Confidential information should be excluded from those two-page reports.
- Though budget information IS required in the online form, it will automatically be considered “CONFIDENTIAL” for review only by the Big Apple judges.
Entrants may also provide supplemental information – text, charts, graphics, presentations, research, or other assets – that may give your entry a competitive edge.
[GO TO THE AWARDS ENTRY PORTAL]
TIPS ON "HOW TO WIN A BIG APPLE AWARD"
Industry experts, former judges, and recent award winners have shared their favorite tips for writing an award-winning entry (and mistakes to avoid along the way).
Emmanuel Tchividjian, PRSA-NY’s chief ethics officer and a SVP at Ruder Finn compiled their guidance into a great “How To” presentation that will help entrants communicate program goals, describe tactics, highlight measureable results and maximize your chances of winning one of the most prestigious awards in the communications industry.
[VIEW THE 2017 'HOW TO WIN' PRESENTATION]
LEARN FROM THOSE WHO HAVE ALREADY WON
Review the top award-winning entries from 2016 … you may be able to pick up a few insights from their presentations:
The PRSA-NY Big Apple Awards are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the tremendous work of PR agencies, companies, governmental bodies, and not-for-profit organizations implemented during the prior year. Multiple exclusive and non-exclusive sponsorship packages are available to position your company or brand in front of the nation’s largest and most influential workforce of professional communicators.
[VIEW 2017 SPONSORSHIP OPPORTUNITIES]
- Early Bird Deadline Friday, February 17th at 11:59 pm (Eastern)*
- Regular Deadline Monday, March 13th at 11:59 pm (Eastern)*
- Finalist Notification Week of April 10th
- 2017 Big Apple Gala Monday, June 12th at the Grand Hyatt New York
* No extensions beyond these deadlines will be granted.
Discounts are available for current PRSA-NY Chapter members and for both members and non-members who are entering the same campaign in multiple categories.
[VIEW 2017 CALENDAR AND ENTRY PRICING]
- For technical assistance regarding the online entry process
- For assistance selecting the appropriate award categories and background on the judging process, contact a member of the 2017 Big Apple Awards team.
ABOUT THE BIG APPLE AWARDS
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.