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Call for 2017 Nominations
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PRSA-NY needs leaders who believe in the value of knowledge and networking. If you’re someone who believes in our industry, has ideas to offer and wants to strengthen your connections with the community, you might be a great candidate for a leadership role in PRSA-NY.

Our mission is to advance the art + science of the PR profession in accord with the public's interest. If you share in that mission, then the time to join is now. Elections for the 2017 board of directors are on October 19 and the board has issued an open call for nominees. 

Open positions are listed below, including links to review the full descriptions, key goals and objectives for each position.  Please review this information carefully, along with the roles and responsibilities for all PRSA-NY board members, before applying for any board position.

The call for nominations is currently closed.  Thank you for your submissions.  

For questions about the nomination process or the election of officers and directors,
email info@prsany.org or call 212-228-7228.


Open 2017 PRSA-NY Board Positions

Executive Committee
President-elect* (1-year term, exp. 12/31/17)
  * 3-year commitment assumes succession to president, then immediate past president
Vice President, Membership (1-year term, exp. 12/31/17)
Vice President, Marketing (1-year term, exp. 12/31/17)
Vice President, Programming (1-year term, exp. 12/31/17)
Secretary (1-year term, exp. 12/31/17)
Treasurer (1-year term, exp. 12/31/17)   

Directors-at-Large/Delegates
Marketing, Senior Director (1-year term, exp. 12/31/17)
Membership, Senior Director (1-year term, exp. 12/31/17)
Big Apple Awards, Associate Director (2-year term, exp. 12/31/18)
Marketing, Associate Director (2-year term, exp. 12/31/18)
Membership, Associate Director (2-year term, exp. 12/31/18)
Programming, Associate Director (2-year term, exp. 12/31/18)
Finance, Director, (2-year term, exp. 12/31/18)



PRSA-NY Board of Directors
Roles & Responsibilities

General board responsibilities: All executive committee members and director/delegates are members of the PRSA-NY board of directors. Members of the board are expected to prepare for and participate in monthly board meetings and submit monthly reports as appropriate. Executive committee (EC) members are expected to do the same for monthly executive committee meetings. Unexcused absences for three consecutive meetings may lead to removal by the board.

Board members are expected to:

  • Be familiar with the mission, purposes, goals, policies, services, strengths and needs of the chapter
  • Demonstrate high standards of professional and personal conduct
  • Maintain confidentiality of board / executive committee business
  • Work collaboratively with each other and staff
  • Serve as chapter ambassadors to members and prospects
  • Understand, follow and sign the chapter’s conflict of interest policy and avoid the appearance of conflicts of interest
  • Read and understand chapter financial statements and help the board to fulfill its fiduciary responsibilities
  • Sign the board member responsibilities document

Director/delegates serve two-year terms. Executive committee members serve one-year terms except for the treasurer who serves a two-year term.

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Executive Committee

President
President serves as chief executive officer of the chapter and presides over all meetings of the chapter, the board of directors and the chapter executive committee and has primary responsibility for the general welfare of the chapter. The president sees that all orders and resolutions of the chapter board of directors and members are carried out and is responsible for developing the chapter’s key value proposition and the strategic direction of the chapter and as such, is responsible for ensuring that the entire board of directors is in alignment with PRSA and PRSA-NY strategic imperatives, is actively developing/ implementing an ongoing strategic plan for the chapter and that all functional areas are regularly and effectively communicating with each other to foster a well-oiled team.

Key goals and objectives

  • Support the vision and key strategic initiatives for the chapter in collaboration with the chapter board and in alignment with the overall PRSA national and PRSA-NY missions, visions and strategic plans
  •  Motivate, engage and empower board members and committee chairs
  • Collaborate with the chapter’s Executive Director to maximize measurable benefits to members and monitor and minimize costs
  • Work with the secretary to ensure the chapter is in compliance with PRSA-NY’s bylaws and policies
  • Work with the treasurer to ensure the chapter is in compliance with PRSA national financial guidelines/policies and in general compliance with best practices utilized by other non-profit associations
  • Track and monitor key chapter deliverables and progress toward goals
  • Serve as a spokesperson for the organization
  • Mentor president-elect and transfer knowledge to prepare that individual for their term of office

President-elect
The president-elect serves as an officer of the chapter executive committee and reports to the president. He/she is vested with all responsibilities of the president and shall generally assist the president as part of his/her preparation to succeed to the presidency. In the absence of the president, the president-elect shall preside over all meetings and assume the responsibilities of the president. In concert with the president and other chapter executive officers, the president-elect is ultimately responsible for the strategic direction of the chapter and as such, is responsible for ensuring that the entire board of directors is in alignment with PRSA and PRSA-NY strategic imperatives, is actively developing/implementing an ongoing strategic plan for the chapter and that all functional areas are regularly and effectively communicating with each other to foster a well-oiled team.

The president-elect is also responsible for the management and oversight of specific chapter committees, as well as other activities as requested by the president.

 Key goals and objectives

  • Conduct all chapter activities in the absence of the chapter president as necessary
  • Responsible for the chapter’s strategic planning committee review process (appointed every five years)
  • Management and oversight of ethics, accreditation, diversity, strategic planning, and community outreach, as well as the Big Apple and 15 Under 35 award programs. The award shows are critical, and it is the responsibility of the president-elect to stay in constant communication with the specific director/delegates on the chapter board running these events to ensure all are tracking toward program goals

Vice President, Membership

The vice president of membership serves as an officer on the EC and reports to the president. The vice president of membership is responsible for maintaining and growing membership by ensuring the effectiveness of the chapter’s prospecting, recruiting, onboarding and retention efforts.

The vice president of membership will develop and execute a strategic and tactical membership plan which outlines goals and tactics for the year including new member, diversity, retention and member satisfaction targets.

In addition to his/her responsibilities for member retention and recruitment, the vice president of membership oversees the chapter’s mentoring, volunteer and PRSSA/student-related activities.  The chapter’s director and associate director of membership (board positions), mentoring committee chair, volunteer committee chair and PRSSA liaison report to the vice president of membership.

Key goals and objectives

  • Measurably enhance the overall member experience across all chapter programs
  • Collaborate with the president and VP, marketing, to develop, enhance and/or reassess the chapter’s core value proposition and to then ensure that this brand essence is included in all communications
  • Direct the development and implementation of the annual strategic and tactical membership plan, which includes new member, diversity, retention and member satisfaction goals
  • Work collaboratively with VP, programming, to maximize new member acquisition opportunities
  • Oversight and support of two membership director/delegates on the board with membership responsibilities to ensure they are tracking toward goals, including:
    • Member recruitment and retention
    •  Ensuring that all new chapter members are properly welcomed to the chapter
    • Transferring knowledge to the director and associate director of membership
    • Oversight and support of the volunteer committee chair to ensure ongoing volunteer recruitment and management to meet the chapter’s volunteer staffing needs
    • Oversight and support of the mentoring committee chair to ensure the growth and perpetuation of the mentoring program
    • Oversight and support of the chapter’s PRSSA-liaison to foster engagement with future members from local PRSSA chapters

Vice President, Marketing
The vice president of marketing serves as an officer on the EC and reports to the president. He/she is responsible for measurably connecting with audiences, raising awareness of chapter services and activities, communicating the core values of the organization and supporting all director/delegates, officers and volunteers in their communications with members, prospects and other publics.

This position directs the development and execution of all marketing and related communications tasks for the chapter, including branding, value positioning and message consistency.

Key goals and objectives

  • Collaborate with the president and VP, membership, to develop, enhance and/or reassess  the chapter’s core value proposition and to then ensure that this brand essence is included in all communications
  • Oversight of all marketing activities to include branding, public relations, e-marketing, social media and more
  • Provide input and advice with regard to the chapter’s technology tools, including its platform, database and website
  • Oversight of all branding and graphic design to ensure consistency
  • Oversight of the development and execution of digital and social strategy content and engagement, managing advertising spend and tracking metrics
  • Oversight of the e-marketing/direct marketing content calendar, frequency and metrics
  • Oversight of thought leadership activities and external communications to include community outreach
  • Collaborate with VPs of membership and programming to ensure consistent branding across digital and event marketing
  • Oversight and support for the two director/delegates on the chapter board with marketing responsibilities to ensure they are tracking toward their goals
  • In collaboration with VP, programming, secure sponsors for chapter programs
  • Mentor senior director of marketing and transfer knowledge 

Vice President, Programming
The vice president of programming serves as an officer on the EC and reports to the president.This officer directs the development, execution and measurement of programs that achieve financial, professional development, networking, social and attendance/engagement objectives by delivering valuable content and experiences to members and the broader PR community. In addition, the vice president of programming oversees all events/programs hosted or sponsored by the chapter with the exception of the Big Apple and 15 Under 35 award programs.

Key goals and objectives

  • Develop a strategy for programs to occur over a 12-month calendar covering his/her own term  in office and a few months beyond in order to support programming continuity
  • Direct the development, execution and measurement of programs that achieve financial, professional development, networking, social and attendance/engagement goals
  • Event/program management for the chapter, including, but not limited to: content development (with a partial focus on developing ethnic/diverse audiences), logistics and overall event management including liaison with the chapter’s Executive Director and event support staff
  • Coordinate with VP, marketing and treasurer/finance director to identify and secure sponsors around program content
  • Oversight and support for the two director/delegates with program responsibilities to ensure they are tracking toward their goals as follows:
    •  Prepare, recommend and execute a calendar of event/program topics and potential host sites
    • Participate in chapter events
    • Develop a committee of diverse volunteers and assist in succession planning
    • Coordinate with marketing committee/promotions subcommittee to ensure promotional content is accurately communicated to those responsible for promotions/invitations well in advance of each event
    • Ensure collaboration with the chapter’s Executive Director and event management team
    • Mentor senior director of programs and transfer knowledge

Secretary
The secretary serves as an officer on the EC and reports to the president. The primary role of the chapter secretary is to ensure that the governance of the chapter is in compliance with the PRSA-NY bylaws, chapter operating policy and all other national organization and chapter policies. The secretary ensures that board and general membership meeting notifications are disseminated and that meetings are held and run in accordance with chapter policies and procedures and documents the discussions, decisions and actions through recorded minutes.

The Secretary is expected to attend all board and EC meetings and is responsible for taking notes and drafting the minutes of each meeting according to accepted professional standards. He/she disseminates the minutes to the chapter board. The secretary also ensures that board minutes and all relevant documents are uploaded to the PRSA-NY online resource center.

Key goals and objectives

  • Ensure chapter leadership understands and complies with the PRSA-NY chapter bylaws, chapter operating policy and all other policies of PRSA-NY, especially with regard to their functional roles
  • Work with president to set board and EC agendas
  • Distribute monthly board report template and send reminders, as needed
  • Attend and document chapter executive committee and board meetings via minutes, which record key discussions, decisions and actions, and distribute and post the minutes in accordance with the position overview
  • Oversight of association management firm in conjunction with the president and the treasurer
  • Oversight of the chapter voting process for new board members, including notification to members of the annual meeting date, time and location

Treasurer
The treasurer serves as an officer on the EC and reports to the president. The treasurer shall keep, or cause to be kept, accurate accounts of funds of the chapter in a manner as provided by resolution of the board. The treasurer shall oversee receipts and deposits of all chapter funds in the name of the chapter, in a bank or trust company selected and approved by the board of directors, issue receipts, make authorized disbursements by check countersigned by either president or any other person designated, in writing, by the president. At meetings of the board of directors, the treasurer shall render an itemized statement of the financial condition and the receipts and disbursements of the chapter for the current fiscal year.  Prior budget planning/management experience is highly recommended.

Key goals and objectives

  • Development and management of the chapter’s annual budget
  • Oversight and management of the chapter’s sponsorship and fundraising activities
  • Oversight and management of the chapter’s professional partner program
  • Oversight of chapter banking relationship and any investments
  • Oversight of the annual audit of the chapter’s books and filing of annual tax returns by certified public accountants to be engaged by the board of directors
  • Oversight of the chapter’s association management firm, in conjunction with the president and secretary
  • Oversight of the finance director on the chapter board with financial responsibilities to ensure he/she is tracking toward their goals
  • Mentor finance director and transfer knowledge

Immediate Past President
The immediate past president serves as an officer on the EC and reports to the president of the chapter board. The immediate past president shall generally assist the president and chair the nominating committee. The immediate past president will also oversee the chapter advisory board and the past presidents’ ambassador program that will be created in 2017.

Key goals and objectives

  • Select and recruit nominating committee members to reflect the diverse New York City marketplace
  • Revise job descriptions, as needed
  • Oversee a public and transparent call for talent for open board positions
  • Review the board’s operating structure and offer recommendations for change to ensure the board serves the needs of the chapter and broader PR community
  • Present a slate of nominees for open board positions for board approval, in accordance with the chapter bylaws

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Directors/Delegates

Directors/delegates serve for a two-year term. All elected director/delegates shall serve as the chapter delegates/representatives to the PRSA Leadership Assembly, which takes place immediately prior to the Annual PRSA International Conference. The chapter board appoints each director to a functional area after each is voted in as a director/delegate. Prior to the formal vote, nominees will be interviewed for their interests and skill sets. The Nominating Committee will make its recommendations based on these insights. Following are the functional descriptions:

Big Apple Awards, Senior Director
The senior director of the Big Apple awards reports to the president-elect and is responsible for oversight, management and creative direction for all aspects of the annual awards program, the chapter’s signature event and largest fundraiser. The Big Apple senior and associate directors shall work closely with the chapter’s president-elect to assure alignment with budget, timelines, and the chapter’s strategic priorities. Prior event planning experience is essential. 

Key goals and objectives

  • Develop proposed theme, program enhancements and budget for approval by chapter board
  • Develop a list of committee assignments and recruit volunteers to support activities; chair  regular meetings of the group to keep all informed of progress
  • Develop and manage detailed event timeline
  • In conjunction with the marketing committee, design and implement a strategic marketing     program to promote entries, gala, winners and sponsors
  • Appoint a three-person committee to manage the awards process for campaigns and single-item entries:
    • Review all rules and award categories with a goal of enhancing participation
    • Implement and oversee online judging portal
    • Respond to inquiries from entrants
    • Recruit, select and assign judges to review teams
    •  Manage the online and in-person judging for the selection of finalists and “Best of” winners
    •  Appoint a chair and committee to manage the awards process for the chapter’s individual awards
    • Review all rules and award definitions;Manage the online and in-person judging for the selection of winners
    • Select venue and work with staff to finalize all logistics, including menu, seating and show production
    • Oversee the development of script and event collateral, including program, signage, on-screen presentations, videos, etc.
    •  Manage the event budget, working closely with the president-elect, treasurer and sponsorship chair to manage expenses and drive revenue growth
    • Mentor associate director of Big Apple and transfer knowledge to prepare that individual for his/her year as senior director of Big Apple

Big Apple Awards, Associate Director
The associate director of the Big Apple awards works in partnership with the senior director of Big Apple, both of whom report to the president-elect, to plan and assure the successful implementation of all components of the annual awards program. Prior event planning experience is highly recommended.

Key goals and objectives

  • Assist in the development of theme, program enhancements and budget for board review/approval
  •  Assist in the recruitment of volunteers and allocation of committee assignments, development of event timeline, and design of strategic marketing program
  • Participate in meetings of the judging committees and judging teams (first round through “Best of” selection)
  •  Assist in the selection of venue – as appropriate, oversee certain logistics and/or show production details, possibly including script and/or event collateral development
  • Participate in meetings regarding the event budget to assist in managing expenses and driving revenue growth;Mentor committee chairs and transfer knowledge to prepare individuals for a potential role as associate director of Big Apple and other potential board positions 

Marketing, Senior Director
The senior director of marketing reports to the vice president of marketing and is responsible for all marketing and communications activities of the chapter, including branding, value positioning, and message consistency, diversity and inclusion.

Key goals and objectives

  • Management of all marketing activities including promotion of all programs, Big Apple awards and other initiatives
  • Management and execution of all public relations activities
  • Utilization of all technology relevant to chapter activities, including its platform, database and website
  •  Management of branding and graphic design to ensure consistency in marketing and promotion efforts
  •  Development and execution of social strategy content and engagement
  • Management of e-marketing/direct marketing activities
  • Management of thought leadership activities
  •  Identification and assignment of committee chairs to oversee the various marketing activities
  •  Mentor associate director of marketing and transfer knowledge to prepare that individual for their year as senior director of marketing

Marketing, Associate Director
The associate director of marketing works in partnership with the senior director of marketing, both of whom report to the vice president of marketing, and is responsible for supporting marketing and communications activities of the chapter including branding, value positioning, and message consistency, diversity and inclusion.

Key goals and objectives

  •  Direct support for all marketing activities including promotion of all programs, Big Apple awards and other initiatives
  •  Direct support and involvement in key marketing initiatives, including promotional efforts, website, social strategy content and engagement, e-marketing/direct marketing activities and thought leadership activities
  • Oversight as directed of committee chairs overseeing various marketing activities
  • Mentor committee chairs and transfer knowledge to prepare individuals for a potential role as associate director of marketing and other potential board positions

Membership, Senior Director
The senior director of membership reports to the vice president of membership and is responsible for maintaining and growing membership by ensuring the effectiveness of the chapter’s prospecting, recruiting, onboarding and retention efforts. This role is also responsible for the overall member “experience” and should partner with board members to ensure an enriching and valuable experience for all members. The senior director of membership works with the vice president of membership to develop and execute a strategic and tactical plan outlining membership goals and tactics for the year to achieve new member, diversity, retention and member satisfaction goals.

Key goals and objectives

  •  Recruitment and retention of chapter members
  •  Management of chapter volunteers
  • Welcoming all new chapter members to the chapter
  • Execution and management of the chapter mentoring program
  • Ensure the value proposition of PRSA-NY is included in all membership-recruitment related communications
  •  Mentor associate director of membership and transfer knowledge to prepare that individual for their year as senior director of membership

Membership, Associate Director
The associate director of membership works in partnership with the senior director of membership, both of whom report to the vice president of membership. The associate director is responsible for supporting member communications, recruitment and retention activities of the chapter. 

Key goals and objectives

  • Track membership promotions offered at the national level and working with the senior director to develop and execute recruitment campaigns in collaboration with the marketing committee  
  • Monitor membership metrics
  • Help to plan and organize recruitment and members-only events
  • Ensure that the member value proposition is consistently communicated to members and prospects
  • Mentor committee chairs and transfer knowledge to prepare individuals for a potential role as associate director of membership and other potential board positions

Programming, Senior Director
The senior director of programming reports to the vice president of programming and manages all events/programs hosted by the chapter. He/she is also responsible for developing diverse volunteer leaders who make up the program committee and who plan and execute events that consider diversity and inclusion. The senior director of programming manages all aspects of event/program management for the chapter, including, but not limited to: content development, logistics and the overall event management system.

Key goals and objectives

  • Preparation, recommendation and execution of a calendar of event/program topics and potential host sites
  • Ensure program budgets align with overall chapter budget expectations
  • Participation in chapter events and coordinate with membership to ensure appropriate welcome and membership value proposition is conveyed at all chapter programs
  • Recruitment and development of volunteers to manage individual events
  • Coordination with marketing to ensure promotional content is accurately communicated to those responsible for promotions/invitations approximately eight weeks prior to event
  •  Mentor associate director of programming and transfer knowledge to prepare that individual for their year as senior director of programming

Programming, Associate Director
The associate director of programming works in partnership with the senior director of programming, both of whom report to the vice president of programming, and supports the management of all chapter events. He/she is responsible for helping to plan programs that benefit the chapter and demonstrate membership value. He/she is also responsible for managing venue relations and logistics for the events.

Key Goals and Objectives

  • Work closely with the senior director and vice president to plan meaningful chapter events
  • Recruit and manage a committee of volunteers to help carry out event logistics
  •  Coordinate with the marketing team to promote the event on PRSA-NY’s various channels (social media, e-blasts, etc.)
  • Help draft and edit event descriptions for the website and promotional copy
  • Mentor committee chairs and transfer knowledge to prepare individuals for a potential role as associate director of programming and other potential board positions

Finance, Director
The director of finance reports to the treasurer and is responsible for leading the professional partner program and for developing and monitoring budgets for chapter events and programs.  Prior budget planning/management experience is highly recommended.

Key goals and objectives

  • Work with board and committee members to identify professional partner prospects among firms serving the communications industry
  • Recruit new professional partners
  • Creatively assist professional partners in achieving their marketing goals through member discounts and promotions as approved by the board
  • Work with programming committee to create and track program and event budgets
  • Assist the treasurer in reviewing the chapter's monthly financial results and developing EC and board reports

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