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2016 Big Apple Award Winners & Honorable Mentions
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2016 CHAPTER INDIVIDUAL AWARDS

Philip Dorf Award

Joe Cohen, APR, Senior Vice President of Communications for KIND Healthy Snacks

John W. Hill Award

Grace Leong, APR, CEO + Partner, Hunter Public Relations

President’s Award

Art Stevens, APR, Fellow PRSA, Managing Partner of The Stevens Group



2016 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS

Best Use or Research, Evaluation and Metrics

Just Born Quality Confections/PEEPS® and Coyne PR for How PEEPS® Hopped Beyond Easter and into Other Holiday Celebrations

Best Business/Campaign Outcomes

Uniformed Firefighters Association of Greater NY and Butler Associates LLC. Public Relations for A Win for New York’s Bravest: Disability Protections Restored for NY City Firefighters

Best of the Best

Michelin and Ketchum for Beyond the Driving Test



Community Relations: Business Products & Services

Winner: Frontier Communications and Frontier Communications for America's Best Communities: Inspiring Revitalization in Rural America

Honorable Mention: Tom's of Maine and Cohn & Wolfe for 50 States for Good: Reimagining Community Giving

Reputation & Brand Management: Business

Winner: Humana and Coyne PR for Who are you calling a mall walker? These seniors are up for a challenge.

Reputation & Brand Management: Government, Associations & Non-Profit Organizations

Winner: International Literacy Association and Global Gateway Advisors for Transforming Lives Through Literacy: Activating a Global Conversation

Events & Observances (One to Seven Days): Business

Winner: MasterCard and Ketchum for MasterCard “Wears” the Future of Connected Commerce on its Sleeve

Honorable Mention: Novartis and Ruder Finn for Novartis walks the talk of patient-centricity and corporate transparency by opening its doors to media

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations

Winner: FealGood Foundation and Global Strategy Group for The Campaign to Renew the 9/11 Health Bill

Events & Observances (One to Seven Days): Campaigns with Budgets of $150,000 or Less

Winner: We-Vibe and M Booth for Let's Laugh About Sex

Events & Observances (More Than Seven Days): Business

Winner: SCA and Weber Shandwick for Setting a Course for Corporate Brand Engagement: SCA Makes Waves in the Volvo Ocean Race

Honorable Mention: Castello Cheese and Spong for Tuesday Becomes “Bluesday” to Ignite Summertime Blue Cheese Sales

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations

Winner: The Michael J. Fox Foundation and Ruder Finn for Tour de Fox: Extreme Athletic Challenge for a Parkinson’s Cure

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Public Service (formerly Cause-Related Marketing): Business

Winner: Michelin and Ketchum for Beyond the Driving Test

Honorable Mention: Subaru of America and MWWPR for Subaru Drives Home the Shocking Need for Pet Safety

Public Service (formerly Cause-Related Marketing): Government, Associations & Non-Profit Organizations

Co-winner: The New York Life Foundation and Tiller LLC for Addressing Grief in the Classroom

Co-winner: Stella Adler Studio of Acting and The TASC Group for Breaking the 4th Wall: Stella Adler Studio Brings Actor Training to Rikers Island

Honorable Mention: FealGood Foundation and Global Strategy Group for The Campaign to Renew the 9/11 Health Bill

Public Service (formerly Cause-Related Marketing): Campaigns with Budgets of $150,000 or Less

Winner: Stella Adler Studio of Acting and The TASC Group for Breaking the 4th Wall: Stella Adler Studio Brings Actor Training to Rikers Island

Public Affairs: Business

Winner: Michelin and Ketchum for Beyond the Driving Test

Public Affairs: Government, Associations & Non-Profit Organizations

Winner: States United To Prevent Gun Violence and GREY New York for The Gun Shop

Honorable Mention: Rockefeller Foundation and Global Strategy Group for Bringing Bus Rapid Transit to Cities Across the U.S.

Honorable Mention: FealGood Foundation and Global Strategy Group for The Campaign to Renew the 9/11 Health Bill

Public Affairs: Campaigns with Budgets of $150,000 or Less

Winner: Uniformed Firefighters Association of Greater NY and Butler Associates LLC. Public Relations for A Win for New York’s Bravest: Disability Protections Restored for NY City Firefighters

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Marketing Consumer Products: Healthcare

Winner: Johnson & Johnson Consumer Inc, McNeil Consumer Healthcre Division the makers of MOTRIN® and Hunter Public Relations for MOTRIN® Make It Happen Weekends

Honorable Mention: We-Vibe and M Booth for Let's Laugh About Sex

Honorable Mention: Cynosure and Lippe Taylor for MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life

Marketing Consumer Products: Food, Beverage & Hospitality

Winner: GODIVA Chocolatier and M Booth for Game Over, Game On

Honorable Mention: Solazyme and RF Binder for Changing Public Perception of Algae: A Groundswell Marketing Campaign from the ThriveTM Brand

Marketing Consumer Products: Packaged Goods

Winner: Church & Dwight, the makers of Batiste™ and Hunter Public Relations for Batiste Dry Shampoo: Launching a UK Favorite in the US

Honorable Mention: Colgate-Palmolive and Cohn & Wolfe for Colgate Total's 30 Days of Laughter

Marketing Consumer Products: Non-Packaged Goods

Winner: Quinny & Maxi-Cosi and 360PR for Bringing Star Power to Strollers & Car Seats

Honorable Mention: SOLS and SHIFT Communications for Find Your SOLS

Marketing Consumer Products: Other

Winner: Pantone and Kwittken for Pantone Color of the Year 2016: From Pop Culture Movement to Pop Culture Movement

Marketing Consumer Products: Campaigns with Budgets of $150,000 or Less

Winner: Just Born Quality Confections/PEEPS® and Coyne PR for How PEEPS® Hopped Beyond Easter and into Other Holiday Celebrations

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Targeted Marketing to Women: Business

Winner: Johnson & Johnson Consumer Inc, McNeil Consumer Healthcre Division the makers of MOTRIN® and Hunter Public Relations for MOTRIN® Make It Happen Weekends

Honorable Mention: Sanofi Pasteur and Biosector 2 for Voices of Meningitis

Targeted Marketing to Women: Companies with budgets of $150,000 or less

Winner: Cynosure and Lippe Taylor for MonaLisa Touch: Improving a Woman’s Gynecologic Health and Quality Of Life

Targeted Marketing to Men: Business

Winner: GODIVA Chocolatier and M Booth for Game Over, Game On

Targeted Marketing to Youth: Business

Winner: H & R Block and Spong for H&R Block Budget Challenge Earns Major Dividends

Targeted Marketing to Youth: Government Associations and Non-Profit Organizations

Winner: Truth Initiative and Ketchum for truth Left Swipes smoking

Marketing Consumer Services: Travel, Tourism & Hospitality

Winner: The Happiest Hour and Hanna Lee Communications for The Happiest Hour Bar Campaign Generates 828 Million Impressions and Helps Redefine Bar Hospitality

Honorable Mention: American Express Global Business Travel and Kwittken for 100 Years of Business Travel

Honorable Mention: Porchlight and Hanna Lee Communications for Porchlight Bar's Launch PR Campaign Generates 1.5 Billion Impressions

Marketing Consumer Services: Technology

Winner: MasterCard and Ketchum for A Selfie A Day Keeps the Fraudsters at Bay

Marketing Targeted Specifically to Animal Care: Campaigns with Budgets of $150,000 or Less

Winner: Coldwell Banker Real Estate, LLC. and CooperKatz and Company, Inc. for The Homes for Dogs Project: Finding Homes for Home's Best Friend

Marketing Business-to-Business: Professional & Financial Services

Winner: Bank of America and Burson-Marsteller for Bank of America: Shifting Perceptions and Fostering Conversation with Small Businesses

Marketing Business-to-Business: Products

Winner: Wilsonart and PadillaCRT for Engaging Generations of Designers through Chairs

Honorable Mention: Jopwell and Crenshaw Communications for Jopwell: Making The Workplace More Colorful

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Issues Management (All information kept confidential and only reviewed by judges): Campaigns with Budgets of $150,000 or Less

Winner: Creditcall and Hotwire PR for The ABCs of EMV (Europay, MasterCard and Visa: an industry standard with chip card technology)

Multicultural Public Relations: Campaigns with Budgets of $150,000 or Less

Winner: USA Swimming Foundation and Coyne PR for USA Swimming Foundation Brings Swim Lessons to the Multicultural Community

Integrated Communications: Consumer Products

Co-winner: Campari America and M Booth for Putting Spirited Creativity on Tap for Sales and Charity with Negroni Week

Co-winner: Premier Protein and Hunter Public Relations for Share Good Energy – Premier Protein Influences the Active Individual

Honorable Mention: Brooks Running and M Booth for Brooks #thankyourunning ignites a global gratitude movement

Integrated Communications: Consumer Services

Winner: MasterCard and Ketchum for MasterCard “Wears” the Future of Connected Commerce on its Sleeve

Integrated Communications: Government, Associations & Non-Profit Organizations

Winner: Truth Initiative and Ketchum for truth Left Swipes smoking

New Media/Social Media Campaign: Consumer Products & Services

Winner: GODIVA Chocolatier and M Booth for Game Over, Game On

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations

Winner: Cranberry Marketing Committee USA and Pollock Communications for Cranberry Friendsgiving Photo Contest Social Media Campaign

Corporate Social Responsibility: Campaigns with Budgets over $150,000

Winner: Michelin and Ketchum for Beyond the Driving Test

Corporate Social Responsibility: Campaigns with Budgets of $150,000 or Less

Winner: H & R Block and Spong for H&R Block Budget Challenge Earns Major Dividends

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Infographics (NEW CATEGORY)

Winner: Cynosure and Lippe Taylor for Biggest Skin Concerns by the Numbers

Use of Internal Video

Winner: Affect and Affect for Affect’s 90 Seconds to PR Success Video Series

Honorable Mention: GCI Health and GCI Health for The Five Healthy Truths of Healthcare Public Relations

Honorable Mention: ArchCare and Reputation Architects Inc. for Together, We Can: ArchCare's 2015 Fundraising Video

Public Service Announcement (Print & Broadcast)

Winner: Merck and GCI Health for America's Diabetes Challenge

Website (New or Newly Designed)

Winner: Accenture and Accenture for Accenture Digital and Accenture Strategy online launch

Honorable Mention: Stern Strategy Group and Stern Strategy Group for Stern Strategy Group Website

The Next Big Thing (NEW CATEGORY)(Innovative approaches to execution)

Winner: GSK Global Vaccines U.S. RD Centre and Ruder Finn for GSK Vaccines US R&D Centre: Leveraging Novel Tech to Drive Employee Awareness, Excitement, Recruitme

Honorable Mention: Christopher & Dana Reeve Foundation and Coyne PR for Eric LeGrand Uses Reddit to Raise Awareness about Paralysis Resources

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