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2016 Big Apple Profiles TASC
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BIG APPLE PROFILES
Getting to know past Big Apple Award winners

AGENCY
The TASC Group

CLIENT
Stella Adler Studio of Acting

CAMPAIGN
Breaking the Fourth Wall: Stella Adler Studio Brings Actor Training to Rikers Island
Read the two-page summary

2016 BIG APPLE AWARDS

  • Public Service: Government, Associations & Non-Profit Organizations (co-winner)
  • Public Service: Campaigns with Budgets of $150,000 or Less

Tell us about The TASC Group and the type of work you do.
The TASC Group is an award-winning, full-service boutique public relations and communications firm based in New York City. TASC was built on a foundation of progressive values and a passion for public service, which is reflected in the work that we do for our client partners every single day. We work to make a meaningful, demonstrable difference for advocacy organizations, nonprofits and socially driven businesses that are committed to building stronger communities and making the world a better place. In addition, TASC represents public agencies, private sector companies, community organizations and celebrities and specializes in crisis communications.

Why was it important to enter the 2016 Big Apple awards program?
TASC has entered the PRSA-NY Big Apple awards for several years, and every year we enter to share our clients’ work and best practices with our peers, reaffirm the strategies and tactics we’ve successfully used for our clients over the years and learn more about how to better serve our clients. The PRSA-NY Big Apple awards help us feel like part of a larger community and allow us to appreciate and be inspired by the great work of other agencies. It’s also a huge honor to be recognized by the industry and our peers.

What has winning an award meant to your team?
We actually have our Big Apple Awards displayed around our office – it’s a huge morale boost and feels great to see them every time we walk in the door! We’ve also referenced the awards in promoting our agency to potential new clients, current clients and supporters and to recruiters and prospective employees. The awards really fit into our company culture – we quite literally cheer for our team members’ individual accomplishments on a daily basis – and they remind us how great it feels to do important work and be recognized for it.

In your view, how does the Big Apple differs from other industry award programs?
All of the industry awards programs are incredibly prestigious, but there are a few things that stand out to us about the Big Apple: the incredibly rigorous and detailed application process, the scope and depth of categories covered in the awards and the fact that the Big Apple are inclusive and supportive of agencies of all shapes and sizes. We’re also partial to the Big Apple because they’re located in our hometown! 

To learn more about The TASC Group, visit their website:  www.thetascgroup.com


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