Print Page | Contact Us | Sign In | Register
2014 Big Apple Awards Winners
Share |

 

PRSA-NY 2014 Big Apple Award Winners 

Best of the Best
Winner: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers 

Best Business/Campaign Outcomes
Winner: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Best Use of Research, Measurement and Evaluation
Sponsored by the Institute for Public Relations 
Winner: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

John W. Hill Award
Winner: Bill Doescher, president & CEO, Doescher Group

Philip Dorf Award
Winner: Harry Zlokower, founder, Zlokower Company

PRSA-NY President’s Award
Winner: Deborah Radman, APR, Fellow PRSA, principal, Radman Communications

Community Relations: Business Products & Services
Winner: Procter & Gamble and Citizen Relations for NYAD Swim for Relief

Community Relations: Government, Associations & Non-Profit Organizations
Winner: Children's Hospital of Richmond at VCU and PadillaCRT for 12 Days of Cheer for Children Sparks Locally, Spreads Nationally

Community Relations: Campaigns with Budgets of $100,000 or Less
Winner: Sherwin-Williams and Spong for Refreshing Communities with Paint

Reputation & Brand Management: Business
Winner: Novartis AG and Ruder Finn, Inc. for Novartis Takes Charge of its Global Image, Reinforcing Reputation with Strategic Storytelling

Honorable Mention: Frito-Lay North America and Ketchum with Zocalo Group for Game On! Shifting Perceptions of Frito-Lay Snacks

Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Winner: Connecticut Department of Economic and Community Development and its Office of Tourism and FleishmanHillard for Connecticut's Fan-Favorite Town

Winner: PROEXPORT Colombia and Ogilvy Public Relations for Transforming Colombia Into a Top Business and Tourism Destination in Latin America

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less
Winner: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Events & Observances (One to Seven Days): Business
Winner: IKEA U.S. and Ketchum for BYOF (Bring Your Own Friend) Day

Honorable Mention: Jack Link's Jerky and Spong for Jack Link's Jerky: National Jerky Day Rains On

Honorable Mention: Procter & Gamble and Citizen Relations for The #EverydayEffect - Live from New York

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations
Winner: United Nations Foundation & 92nd St Y and Havas PR North America for Galvanizing for Giving

Honorable Mention: New York State Society of CPAs for Return to Wall Street

Honorable Mention: The Armory Foundation and Nicholas & Lence Communications for 107th NYRR Millrose Games

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less
Winner: The Climate Group and Weber Shandwick for Climate-proofing: Climate Week NYC Communicates a Way Toward a Low-Carbon Economy

Honorable Mention: OraSure Technologies, Inc. and Zer0 to 5ive for National "OraQuick®" HIV Testing Day 2013: Generating Awareness for a New OTC HIV Test

Events & Observances (More Than Seven Days): Business
Winner: Solar Impulse and Weber Shandwick for The Spirit of Possibility: Voyaging into the next era of aviation history with solar energy

Honorable Mention: Gillette and Ketchum for Gillette Saves the KISS

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
Winner: M Booth for Staying Top of Mind at the Bottom of the Earth: WWTW 2013 South Pole Challenge

Honorable Mention: Be The Match® and PadillaCRT for It's On You: Inspiring the African American Community to Step Up and Save Lives

Events & Observances (More Than Seven Days): Campaigns with Budgets of $100,000 or Less
Winner: Bounty/Procter & Gamble and MSLGroup for Ken Delmar - Paper Towel Picasso

Public Service: Business
Winner: Bristol-Myers Squibb and TogoRun for PATH B: Patients and Professionals Acting Together on Hepatitis B

Honorable Mention: Duracell and Citizen Relations for Power a Smile

Honorable Mention: Procter & Gamble and Citizen Relations for NYAD Swim for Relief

Public Service: Government, Associations & Non-Profit Organizations
Winner: Scouts for Equality and Global Strategy Group for The Campaign to End Discrimination Against Gay Scouts

Honorable Mention: edX and RF|Binder for EdX Seeks to Educate the World (for Free)

Public Service: Campaigns with Budgets of $100,000 or Less
Winner: The Michael J. Fox Foundation and Ruder Finn, Inc. for Parkinson's in Prime Time

Honorable Mention: Makovsky for JedCampus: Encouraging Safer Campuses and Creating a National Authority

Public Affairs: Government, Associations & Non-Profit Organizations
Winner: United Nations Foundation and Havas PR North America for Creating a Global Media Team to Move Action on Climate to the Forefront

Honorable Mention: Be The Match® and PadillaCRT for Securing Congressional Support to Help Save Lives

Public Affairs: Campaigns with Budgets of $100,000 or Less
Winner: Cranberry Marketing Committee USA and Pollock Communications, Inc. for CMC National School Lunch Program

Marketing Consumer Products: Healthcare
Winner: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Beauty Bloom for Allergy Sufferers

Honorable Mention: Duchesnay USA and Makovsky for Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness

Marketing Consumer Products: Technology
Winner: Canary and EVC Group for Canary Takes Flight

Honorable Mention: Philips Lighting North America and OneVoiceConnect for Philips Hue: personal, wireless LED lighting

Honorable Mention: Nikon, Inc. and MWW for The Warner Sound Captured by Nikon

Marketing Consumer Products: Food, Beverage & Hospitality
Winner: Sir Kensington's and 360PR for Slathering On Coverage & Awareness for Sir Kensington's Condiments

Honorable Mention: Jack Link's Jerky and Spong for Jack Link's Jerky: National Jerky Day Rains On

Honorable Mention: D.O.Ca. Rioja Regulatory Board and PadillaCRT for Vibrant Rioja

Marketing Consumer Products: Packaged Goods
Winner: Procter & Gamble and Citizen Relations for Old Spice Cleans up with Manly Scented Bar Soap Product Launch

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro

Honorable Mention: U by Kotex, from Kimberly-Clark Corporation and Marina Maher Communications for U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health

Marketing Consumer Products: Non-Packaged Goods
Winner: Indian Motorcycle® and Skyya Communications for Rebirth of an Iconic 112-year old American Brand: Indian Motorcycle 

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less
Winner: 3M and Cohn & Wolfe for Unmasking the Ultimate Defender: Launching 3M's Paint Defender System

Honorable Mention: KFC and Emanate PR for How PR Made the Go Cup Go

Honorable Mention: Canary and EVC Group for Canary Takes Flight

Marketing Consumer Products: Other
Winner: 3M and Cohn & Wolfe for Unmasking the Ultimate Defender: Launching 3M's Paint Defender System

Marketing Consumer Services: Travel, Tourism & Hospitality
Winner: PROEXPORT Colombia and Ogilvy Public Relations for Transforming Colombia Into a Top Business and Tourism Destination in Latin America

Honorable Mention: Waldorf Astoria New York Hotel and Quinn for 3.5 Billion Buzz Globally About Waldorf Astoria's Sustainable Efforts

Marketing Consumer Services: Healthcare
Winner: American Physical Therapy Association and PadillaCRT for Top 10 Fittest Baby Boomer Cities

Marketing Consumer Services: Technology
Winner: edX and RF|Binder for "How Technology Powers Social Change"

Marketing Consumer Services: Financial Services
Winner: McGraw-Hill Federal Credit Union and Crenshaw Communications for McGraw-Hill Federal Credit Union Smart Money

Marketing Consumer Services: Campaigns with Budgets of $100,000 or Less
Winner: Calvary Hospital for End-of-Life Care in the Orthodox Jewish Community

Marketing Consumer Services: Other
Winner: IDentity Theft 911 and Affect for IDentity Theft 911: Raising the Profile of the Authority on Security Breaches

Marketing Business-to-Business: Professional & Financial Services
Winner: Crystal & Company and Makovsky for Makovsky and Crystal & Company: Reintroducing the World to an 80-Year-Old Brand

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less
Winner: The Farmer School of Business at Miami University (Ohio) and Stanton Public Relations & Marketing for Planting the Visibility Seed to Grow a Reputation

Honorable Mention: Convene and Feintuch Communications for Reinventing the Off-Site Meetings Industry through the Use of Human-Centered Design

Marketing Business-to-Business: Other
Winner: IDA Ireland and PadillaCRT for How a National Media Campaign Changed the Fortunes for a Bailed-Out Country

Honorable Mention: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

Global Communications: Campaigns with Budgets over $100,000
Winner: Zoetis and Ketchum for Zoetis Achieves Global Company Debut in Eight Months

Crisis Communications: Government, Associations & Non-Profit Organizations
Winner: Trayvon Martin Foundation and The TASC Group for The Trayvon Martin Family and Foundation Campaign

Issues Management: Business
Winner: FTI Consulting - Strategic Communications for ASMC - Protecting a Brand through Bankruptcy and Market Exit

Internal Communications: Business
Winner: Novartis and Ruder Finn, Inc. for Long Live Life

Investor Relations: Campaigns with Budgets over $100,000
Winner: Zoetis and Ketchum for Zoetis Rings the Bell for Animal Health

Honorable Mention: Renewable Energy Group and ICR for Raising the Visibility of Biodiesel's Leading Player: Turning Waste into Shareholder Value

Multicultural Public Relations: Business
Winner: Merck and GCI Health for Cuida Tu Diabetes, Cuida Tu Corazón

Honorable Mention: McNeil Consumer Healthcare, the makers of ZYRTEC® and Hunter Public Relations for A Case of ALLERGY FACE™: ZYRTEC® Helps Bring Beauty Solutions to Latinas

Multicultural Public Relations: Government, Associations & Non-Profit Organizations
Winner: Out on the Street and FTI Consulting - Strategic Communications for The Power of Out: Harnessing the World's Leading Banks to Create a More Inclusive Wall Street

Honorable Mention: Be The Match® and PadillaCRT for It's On You: Inspiring the African American Community to Step Up and Save Lives

Integrated Communications: Consumer Products & Services
Winner: Can Manufacturers Institute and Hunter Public Relations for Cans Get You Cooking

Honorable Mention: Sherwin-Williams and Spong for Inspiring Consumers with Color

Honorable Mention: Procter & Gamble and Citizen Relations for The #EverydayEffect - Live from New York 

Integrated Communications: Government, Associations & Non-Profit Organizations
Winner: Shinnyo-en and Finn Partners for Shinnyo Lantern Floating for Peace

Honorable Mention: American Physical Therapy Association and PadillaCRT for Top 10 Fittest Baby Boomer Cities

New Media/Social Media Campaign: Business-to-Business
Winner: Accenture for Accenture Outlook Expansion

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations
Winner: Connecticut Department of Economic and Community Development and its Office of Tourism and FleishmanHillard for Connecticut's Fan-Favorite Town

Honorable Mention: National Meningitis Association and Alembic Health Communications for Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention 

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less
Winner: Secret Deodorant and Marina Maher Communications for #FearlessNyad: Secret Deodorant & Diana Nyad Blow Social Engagement Out Of The Water!

Honorable Mention: Sherwin-Williams and Spong for Online Inspiration Motivates DIYers

New Media/Social Media Campaign: Consumer Products & Services
Winner: Head & Shoulders, a Procter & Gamble Brand and Marina Maher Communications for Head & Shoulders "Season of the #Whiff"

Honorable Mention: GODIVA and Havas PR North America for Activating Foodies to Savor GODIVA's New Truffle Flights

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro

Corporate Social Responsibility: Business
Winner: Ford Motor Co Warriors in Pink and Havas PR North America for Chronicling the Road Ahead for Breast Cancer Warriors

Corporate Social Responsibility: Campaigns with Budgets of $100,000 or Less
Winner: Truvia® Brand and RF|Binder for Truvia® Brand Encourages U.S. Consumers to Share a Sweet Future 

Use of Broadcast:
Winner: Bounty/Procter & Gamble and MSLGroup for Ken Delmar - Paper Towel Picasso

Use of Internal Video:
Winner: Children's Hospital of Richmond at VCU and PadillaCRT for 12 Days of Cheer for Children Sparks Locally, Spreads Nationally 

Website (New or Newly Designed):
Winner: AbbVie and FleishmanHillard for Follow the Script Campaign

Honorable Mention: Merrick Pet Care and Spong for Cat Critic Delivers A Perfect Punch For Purrfect Bistro


 

Follow Us

   

PRSA-New York
41 Madison Avenue, 5th Floor
New York, NY 10010
212-228-7228
info@prsany.org

  © 2016 PRSA-New York All rights reserved