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PRSA-NY Celebrates 26th Annual Big Apple Awards Gala

Kowa Pharmaceuticals America & Eli Lilly with Makovsky Win “The Best of the Best”;
NBC 4 New York’s David Ushery receives first Big Apple Award for Excellence in Journalism

Click Here to Download pdf version of this Press Release

NEW YORK, May 24, 2013—Public relations and communications professionals gathered at the Mandarin Oriental Hotel last night for the 26th Annual Big Apple Awards Gala. David Ushery attended the event as the first ever award recipient of the Big Apple Award for Excellence in Journalism for his work in the industry including his current role as anchor/reporter, NBC 4 New York and host of The Debrief with David Ushery. Held annually, the awards gala presented by the New York Chapter of the Public Relations Society of America (PRSA-NY,www.prsany.org) recognizes excellence in public relations.

The event brought together more than 200 professionals to highlight outstanding strategies, tactics, results and individuals in the public relations and communications field. Attendees gathered to educate, celebrate and reward practitioners with some of the industry’s highest honors.

“This was a fabulous night,” said Lea-Ann Germinder, APR, president of Germinder and Associates and this year’s president of PRSA-NY. “We had a wonderful program, in a wonderful location, to honor the best and brightest practices and professionals in the New York public relations community.”

Kowa Pharmaceuticals America and Eli Lilly and Company with Makovsky accepted the Best of the Best Big Apple Award for its “USAGE Survey: Taking on America’s Number One Killer” program. The award for Best Use of Research, Measurement and Evaluation, sponsored by the Institute for Public Relations, was presented to TogoRun with Bristol-Myers Squibb for the “SHE: The Untold Story of HIV” campaign.

Three individuals were honored with special awards for their contributions, leadership and accomplishments:

  • Paul J. Gennaro, senior vice president-- corporate communications and chief communications officer of AECOM, was awarded the most prestigious individual award, The John W. Hill Award. He earned it for his demonstration of the “trilogy” of leadership skills -- integrity and truth, soundness of policies and decisions viewed in the public interest and honest facts. This award was sponsored by Hill + Knowlton Strategies.
  • The Philip Dorf Award for PRSA-NY members who have an outstanding record of mentorship was presented to David M. Grant, founder and president of the LVM Group. This award was sponsored by the Dorf Family.
  • Emmanuel Tchividjian, senior vice president, executive director & chief ethics officer at Ruder Finn, was awarded The President’s Award, honoring him for his commitment and contributions to the PRSA-NY Chapter.

The 2013 Big Apple Awards competition was open to all public relations professionals in New York, New Jersey and Connecticut for programs created in 2012 and implemented throughout the United States. For a campaign or program element to be eligible, most of the actual work had to be done by professionals in the tri-state area. All of the campaigns and program elements were judged by a panel of 55 judges comprised of experienced, senior level public relations practitioners, representing a broad range of disciplines.  Click here for the complete list of 42 winners (40 plus the Best of the Best and Best Use of Research) or scroll below.

Press coverage:

Bloomberg.com; Commpro.biz; istockanalyst.com; NBCnews.com; NBC4 NewYork News - Video Clip; U.S. Politics Today; Wall Street Journal

Click here to view an interview with David Ushery at the Big Apple Awards

 

David Ushery, NBC 4 New York, Honored with Big Apple Award for Excellence in Journalism

 

Presenter & Recipient Big Apple Award for Dedication & Service to the NY Chapter of PRSA, Michelle Charlesworth, WABC-TV Channel 7

Presenter & Recipient Big Apple Award for Dedication & Service to the NY Chapter of PRSA, Phil Lipof, WABC-TV Channel 7
Paul J. Genarro, AECOM, accepts John W. Hill Award
David M. Grant, LVM Group, accepts Philip Dorf Award
Emmanuel Tchividijian, Ruder Finn, accepts The President's Award

Representatives from Makovsky accept the Best of the Best Big Apple Award, presented by Lea-Ann Germinder, APR, PRSA-NY President

 


Representative from TogoRun accepts the Best Use of Research, Measurement & Evaluation Award, presented by Frank Oviatt, Institute for Public Relations
 



















Lynn Appelbaum -
PRSA-NY/PRSSA Liaison & Board Member, Ken Scudder - Big Apple Co-Chair, David Ushery, Lea-Ann Germinder, APR - PRSA-NY President, Henry Feintuch - Big Apple Co-Chair & PRSA-NY President-Elect
 

 

 

 

 

 

 

PRSSA Students with Ken Scudder, David Ushery, Lea-Ann Germinder & Henry Feintuch

 

 

The complete list of 41 winners (39 plus the Best of the Best and Best Use of Research), follows:

2013 Big Apple Award Winners

Community Relations: Business Products & Services
Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Reputation & Brand Management: Business
Save-A-Lot Shows Families How To Fuel Up For Less, Save-A-Lot with Carmichael Lynch Spong

Reputation & Brand Management: Government, Associations & Non-Profit Organizations
Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America

Reputation & Brand Management: Campaigns with Budgets of $100,000 or Less
Banfield Pet Hospital State of Pet Health/Name Trends, Banfield Pet Hospital with Coyne Public Relations

Events & Observances (One to Seven Days): Business
Entenmann's Celebrates the 75th National Donut Day, Entenmann's with Freeman Public Relations

Events & Observances (One to Seven Days): Government, Associations & Non-Profit Organizations
Fifth International Scientific Symposium on Tea & Human Health, Tea Council of the USA with Pollock Communications, Inc

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less
Arby's Introduces New Turkey Roasters, Arby's Restaurant Group, Inc. with Hunter Public Relations

Events & Observances (More Than Seven Days): Business
Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic National Conventions, Humana, Inc. with Coyne Public Relations

Events & Observances (More Than Seven Days): Government, Associations & Non-Profit Organizations
The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag', United States Olympic Committee with Cohn & Wolfe

Public Service: Business
Small Business Saturday, American Express OPEN with M Booth

Public Service: Government, Associations & Non-Profit Organizations
The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine, Partnership at Drugfree.org with CRT/tanaka

Public Service: Campaigns with Budgets of $100,000 or Less
Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company with Ruder Finn

*Public Affairs: Business Products & Services
SHE: The Untold Story of HIV, Bristol-Myers Squibb with TogoRun (+ Best Use of Research)

Marketing Consumer Products: Healthcare
*USAGE Survey: Taking on America's Number One Killer, Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company with Makovsky (+ Best of the Best)

Marketing Consumer Products: Food, Beverage & Hospitality
Merrick Throws Dogs More Than A Bone With Real Food Revolution, Merrick Pet Care with Carmichael Lynch Spong

Marketing Consumer Products: Packaged Goods
Take A Load Off, Procter & Gamble with Citizen Paine

Marketing Consumer Products: Non-Packaged Goods
Philips Norelco Beard Wars, Philips Norelco with OneVoice

Marketing Consumer Products: Other
Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop", Lands' End with M Booth

Marketing Consumer Products: Campaigns with Budgets of $100,000 or Less
Glidden and Emanate Encourage Bloggers to Test, Learn & Purchase Glidden Brilliance Collection Paint Testers Available at Walmart, Glidden with Emanate

Marketing Consumer Services: Travel, Tourism & Hospitality
Emanate and Celebrity Cruises Present 'A Taste of Modern Luxury', Celebrity Cruises with Emanate

Marketing Consumer Services: Other
Getting Savored on Consumers,' Restaurants' and Acquirers' Menus, Savored with 360 Public Relations

Marketing Consumer Services: Campaigns with Budgets of $100,000 or Less
Getting Savored on Consumers', Restaurants' and Acquirers' Menus, Savored with 360 Public Relations

Marketing Business-to-Business: Professional & Financial Services
Citi Builds Upon Its 200-Year Commitment to Enabling Urban Progress, Citi with Edelman

Marketing Business: Business-to-Business, Other
Shining the Spotlight on a World-Class Institution, Simon Graduate School of Business at the University of Rochester with Coyne Public Relations

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less
Healthcare Real Estate Advisors: Competing with Giants for Obama-Care "Opportunities," Healthcare Real Estate Advisors with Zlokower Company Public Relations

Global Communications: Campaigns with Budgets over $100,000
P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world, Procter & Gamble (P&G) with Marina Maher Communications

Issues Management: Government, Associations & Non-Profit Organizations
The American Urological Association Protests Controversial Government Task Force Recommendation, The American Urological Association with Ruder Finn

Multicultural Public Relations: Business
Avocados: Authentic, Healthy, and Distinctly Mexican, Avocados from Mexico with CRT/tanaka

Integrated Communications: Consumer Products & Services
Save-A-Lot Shows Families How To Fuel Up for Less, Save-A-Lot with Carmichael Lynch Spong

Integrated Communications: Government, Associations & Non-Profit Organizations
Love to the Rescue at Shriners Hospitals for Children, Shriners Hospitals for Children with MSLGROUP North America & Leo Burnett Business

Integrated Communications: Campaigns with Budgets of $100,000 or Less
Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

New Media/Social Media Campaign: Consumer Products & Services
National Painting Week Inspires Consumers with Color, Sherwin-Williams with Carmichael Lynch Spong

New Media/Social Media Campaign: Government, Associations & Non-Profit Organizations
Putting Connecticut Back on the Map: Launching a New Brand for CT, Connecticut Dept. of Economic and Community Development and its Office of Tourism with Fleishman-Hillard

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less
Creating New Social Media Lather for Alberto VO5, High Ridge Brands with 360 Public Relations

Corporate Social Responsibility: Business
Brewing the American Dream, The Boston Beer Company with Stanton Public Relations & Marketing

Corporate Social Responsibility: Campaigns with Budgets of $100,000 or Less
Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company, Inc. with Ruder Finn

Annual Reports
Preserving Dignity: 2011 Annual Report, Catholic Charities Brooklyn and Queens

Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution):
Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Calphalon with Carmichael Lynch Spong

Website (New or Newly Designed):
Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower, with Carmichael Lynch Spong

Innovation & Technology: 
Accenture Outlook iPad App, Accenture with Iridium Group/Omobono

 

2013 Big Apple Award Honorable Mentions

Reputation & Brand Management: Government, Associations & Non-Profit Organizations

Putting Connecticut Back on the Map:  Launching a New Brand for CT, Connecticut Dept. of Economic and Community Development and its Office of Tourism with Fleishman-Hillard

 

Events & Observances (One to Seven Days): Business

Trident's See What Unfolds Campaign, Trident with Citizen Paine

 

Events & Observances (One to Seven Days): Campaigns with Budgets of $100,000 or Less

The Scharffen Berger Valentine's Day Chocolate Bar, Scharffen Berger Chocolate Maker with RF|Binder Partners

 

Events & Observances (More Than Seven Days): Business

Save-A-Lot Shows Families How To Fuel Up For Less, Save-A-Lot with Carmichael Lynch Spong

 

Public Service (formerly Cause: Related Marketing)-Business

Magnolia Meals at Home, The Eisai Women's Oncology Program-Magnolia with SharedVoice Public Relations

 

Public Service (formerly Cause-Related Marketing): Government, Associations & Non-Profit Organizations

Engaging the Media to Enhance the Safety of Domestic Violence Victims, Connecticut Coalition Against Domestic Violence with Global Strategy Group

 

Marketing Consumer Products: Healthcare

A Case of ALLERGY FACE: ZYRTEC® Helps Bring Beauty Solutions to Allergy Sufferers, ZYRTEC®/McNeil with Hunter Public Relations

 

Marketing Consumer Products: Healthcare

Depend and The Great American Try On: repositioning incontinence from the bathroom to the forefront of pop culture, Depend, from Kimberly-Clark Corporation with Marina Maher Communications

 

Marketing Consumer Products: Food, Beverage & Hospitality

Entenmann's Celebrates the 75th National Donut Day, Entenmann's with Freeman Public Relations

 

Marketing Consumer Products: Packaged Goods

Depend and The Great American Try On: repositioning incontinence from the bathroom to the forefront of pop culture, Depend, from Kimberly-Clark Corporation with Marina Maher Communications

 

Marketing Consumer Products: Other

National Painting Week Inspires Consumers with Color, Sherwin-Williams with Carmichael Lynch Spong

 

Marketing Consumer Services: Travel, Tourism & Hospitality

Defrost Your Swimsuit, Greater Fort Lauderdale Convention & Visitors Bureau with M. Silver Associates

 

Marketing Business-to-Business: Campaigns with Budgets of $100,000 or Less

Story Hijacking & Trend Intervention: Driving Thought Leadership & Results in the Security Space, Radware with Affect

 

Integrated Communications: Consumer Products & Services

Philips Norelco Beard Wars, Philips Norelco with OneVoice

 

New Media/Social Media Campaign: Consumer Products & Services

A Pinteresting Product Launch for Fiber One Chewy, Fiber One Chewy (General Mills) with Coyne Public Relations

 

New Media/Social Media Campaign: Campaigns with Budgets of $100,000 or Less

Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Caribou Coffee Company, Inc. with Ruder Finn

 

Corporate Social Responsibility: Business

P&G's GIVE Hope and The National Breast Cancer Foundation "Do It For the Girls!", Procter & Gamble with Citizen Paine

 

Innovation & Technology

Jennie-O Embraces Technology with iGrill Safe Handling Partnership, Jennie-O Turkey Store with Carmichael Lynch Spong, BBDO/PhD/Proximity

 

Additional Big Apple Winner Awards and Honorable Mention Mounted Certificates are available for purchase. Click Here for More Information.

TO ORDER PHOTOS FROM THE BIG APPLE AWARDS:
Visit www.conorharrigan.com and click on Big Apple ‘13 tab for proofs and downloads.

PREVIOUS CHAPTER AWARD RECIPIENTS

Hill Award                                         

1977    George Hammond
1978    Elaine Pitts
1979    Lee Bieringer  
1980    Chester Burger
1981    Sondra K. Gorney
1982    John H. Paluszek
1983    Lloyd N. Newman
1984    Richard Weiner
1985    Sid Gross
1986    Barbara W. Hunter
1987    Bert Hochman
1988    Charlotte Klein
1989    Joel Strasser  
1990    Phyllis H. Berlowe
1991    John Sattler
1992    Jerry Danzig
1993    Harold Burson
1994    Denny Griswold
1995    David M. Bicofsky
1996    P. Michael McDermott
1997    David Drobis
1998    Jeannette Paladino
1999    Helen I. Ostrowski
2000    Philip G. Ryan
2001    Joan Capelin
2002    Art Stevens
2003    Thomas Hoog
2004    Richard Edelman
2005    Howard J. Rubenstein
2006    David Finn
2007    Kenneth D. Makovsky
2008    James E. Murphy
2009    Valerie Di Maria
2010    James E. Lukaszewski
2011    E. Ronald Culp
2012    Margi Booth
2013    Paul J. Gennaro 

Dorf Award

1995    Terrie Williams
1996    Anthony J. Russo
1997    Art Stevens
1998    Robert M. Weintraub
1999    Lynn Appelbaum
2000    Edward J. Menninger
2001    Michael Greece
2002    Don Bates
2003    Helio Fred Garcia
2004    Alex Stanton
2005    Bob Stone
2006    John L. Paluszek
2007    Emmanuel Tchividjian
2008    Roberta Elins
2009    William F. Doescher
2010    Deborah Radman
2011    Leslie E. Gottlieb
2012    Maria P. Russell  
2013    David M. Grant                               

President’s Award

2003    Don Bates
2004    Christopher Guidette
2005    Liz Beck
2006    Linda Krebs
2007    Jeanne M. Salvatore
2008    Michael P. Rinaldo
2009    Sandra Fathi
2010    Grace T. Leong
2011    Karen J. Arthur
2012    Barri Rafferty
2013    Emmanuel Tchividjian 


 

 

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