Print Page | Contact Us | Sign In | Register
News & Press: General Announcements

PRSA-NY Holds A Crisis Communications Themed European P.R. Panel At NYIT

Thursday, November 2, 2017  
Share |

PRSA-NY Holds A Crisis Communications Themed European P.R. Panel At NYIT
By David Graubard

PRSA-NY and the New York Institute of Technology celebrated Communications Week on October 18th with a European P.R. panel. A crisis communications theme organically grew during the discussion that was like a boomerang. The panel and the audience kept returning to the timely topic during this period of political change. Over 30 PR pros, professors, and students attended the event organized by PRSA-NY board member Henry Feintuch.

Among Mr. Feintuch’s many leadership roles in the P.R. community, one is CFO and board member of P.R. World Alliance, which coincidentally gathered in New York City during Communications Week. Feintuch plucked several P.R. agency owners and practitioners from a variety of European nations, as well as the U.S., for the panel. Participating countries included Italy, Croatia, France, Sweden, Germany and the U.S. The audience members benefited from the diversity of ideas and geography as the business leaders spoke about their successes, challenges, and observations.

The title of the panel, “New World Disorder: European P.R. in an Age of Political & Economic Change” piqued the interest of the president of NYIT, Hank Foley, who opened the event. Mr. Foley set the tone with comments about the need for excellence in crisis communication planning that he has observed in academia, a field not immune to scandals covered in the media.

“Attendees learned how interconnected our world has become with events in Washington, D.C.; Catalonia; and Germany affecting everyone," said co-moderator Henry Feintuch, past president, PRSA-NY and President, Feintuch Communications. “They learned how social media has become a powerful tool in the hands of taxpayers/consumers in Europe; how crises create opportunities for P.R. professionals; and what the job market is like in Europe for global P.R. pros considering relocating to the continent.”

Here are some of the highpoints audience members shared afterward.

“I asked the speakers how they would prepare their clients for these feasible crises. Alexander Schaper had the most interesting approach with a strategy to continue building strong brand trust and reinforce it in a crisis by amplifying the content that's already out there. Companies are under intense scrutiny more than ever so their focus should be on creating an unwavering identity and strengthening their brand image.” Galina Fendikevich, Researcher at Temin and Company.

"I enjoyed the panel's insight into the way the PR industry is structured in Europe, especially with regard to crisis communications, and the way law firms muscle into that market" Stephanie Velarde, Social Media Strategist at Metropolis Magazine.

"I enjoyed the panel's insight into the way the PR industry is structured in Europe, especially with regard to crisis communications, and the way law firms muscle into that market" Quentin Langley, Adjunct Faculty at New Jersey City University.

 A big thanks to the NYIT staff for their hospitality, catering, and the myriad of volunteers that organized and executed the event flawlessly.

Panelists:

  • Co-moderator: Henry Feintuch, president, Feintuch Communications, NYC (past president, PRSA-NY)
  • Co-moderator: John Hanc, Associate Professor of Communication Arts, New York Institute of Technology
  • Alberto Franchella, Managing Director, SECI, Milan, Italy
  • Davor Huic, Direktor, Briefing Communications, Zagreb, Croatia
  • Catherine Kable, Managing Partner, Kable Communication, Paris, France
  • Alexander Schaper, Managing Consultant, fischerAppelt, Germany

Follow Us

   

PRSA-New York
555 8th Avenue, Suite 1902
New York, NY 10018
212-228-7228
info@prsany.org

 © 2016 PRSA-New York All rights reserved