Media Relations Tips For Pitching to Broadcast Talent Bookers: A Meet the Media Event Recap
Monday, October 30, 2017
By David Graubard and Marissa Horowitz
PRSA-NY’s Meet the Media event at Anchin Block & Anchin in New York City served up detailed tips from a panel of national broadcast talent bookers, representing PeopleNow, Talk Stoop, SiriusXM and more. Topics ranged from tailoring a pitch to the challenges of celebrity spokespersons as guests.
The talent bookers were unanimous in stating that the best pitches are complete packages and have video content via email. The panel's energy peaked on the topic of paid advertising/spokespeople pushing a product on their shows. “It has to be organic,” was a unified message to the audience.
Summary of advice to PR pros from PRSA-NY’s expert broadcast panel:
On using a spokesperson
Make sure the spokespeople are ready to talk about other things than the product they represent. And to bring good ideas to make the conversation about the paid product as natural and personal as possible!
“Know my show. We know you’re pitching everyone else and that’s ok. But, when you pitch, show you know us, even a little bit. A little bit goes a long way.” Sanford Marcus, Senior Celebrity Producer, Harry.
“Send complete pitches with everything needed to execute. Also, the video is extremely important for pitches to succeed. Last, if it’s a lesser-known celebrity—give us a couple of reasons we should book the person. Additionally, I know the importance of placing experts on shows. I read everyone's pitches, and I try to find a home for the guest." Marigo Mihalos, Director, Talent Relations, SiriusXM.
"I rely on pitches." Suzanne Semiloff, Talent Booker PeopleNow, People.com
"We are growing by the day, and I am looking to book guests including cooking experts, lifestyle personalities, and mom entrepreneurs." Emily Scharnhorst, Head of Booking, Little Things
On use of phone vs. email,
"Email, please don't call. I prefer to have all the fact in front of me." Sanford Marcus, Senior Celebrity Producer, Harry.
"I'm a phone person. There's no need for 40 emails when we can cover everything in one phone call." Marigo Mihalos, Director, Talent Relations, SiriusXM.
"I don't mind the phone, but email is quickest." Karina Mancebo, Senior Director of Talent Relations, Talk Stoop
Thanks again to the fabulous panel listed below and our host Anchin Block & Anchin who made the event possible. Last, special thanks to our moderator: Suzanne Lyons, Senior Vice President, Media Relations, MSLGROUP for sharing her relationships and knowledge with the PR community.
· Karina Mancebo, Senior Director of Talent Relations, Talk Stoop
· Sanford Marcus, Senior Celebrity Producer, Harry
· Marigo Mihalos, Director, Talent Relations, SiriusXM
· Emily Scharnhorst, Head of Booking, Little Things
· Suzanne Semilof, Talent Booker PeopleNow, People.com