ADVERTISE ON GREATER NEW YORK'S
PREMIER PR WEB SITE - www.prsany.org

Get heard. Get seen.
Get noticed.
   • Great exposure.
   • Great placements.
   • Great rates.

Over 1,000 Unique Visitors Weekly and Growing 

PRSA-NY provides exceptional Web site advertising opportunities for individuals and organizations that want to reach the thousands of public relations and communications professionals in the New York City metropolitan region. Our Web site is an ideal venue for agencies, service companies, consultants, publications, membership associations, educational institutions and others. You do not have to be a member to advertise.

Click here for our Advertising Insertion Order. See below for information on ad locations, sizes, rates and policies.

For further information on Web site advertising , please contact:

PRSA-NY
41 Madison Avenue , 5th Floor
New York , NY 10010
212-228-7228, Fax 973-575-1445
E-mail: info@prsany.org
Website: www.prsany.org

Ad Rates

PRSA-NY rates are predicated on and discounted for six-month to 12-month contracts although placements for less than 6 months are available at significantly higher rates. All contracts must be paid in full before ads run. There is a limit of five ads in rotation for each ad location.

See rate charts below for per month, 6-month and 12-month examples. Standard rates (Std.) apply to all advertisers. PP rates apply only to PRSA-NY Professional Partners.

• *For 1 to 5 months, DOUBLE the standard per-month rate (Std.) for the number of months you require (e.g., Home Page banner for three months would cost $300 per month instead of $150 per month for six months or more).

• **For 6 to 11 months , use the standard per-month rate (but no doubling) and take 5% off the total for the months required (e.g., nine months would cost $1350 less 5% for a total of $1282.50).

• ***For 12 months , take 10% off the posted total (e.g., $1800 less 10% for a total of $1620).

• If you or your company is a PRSA-NY Professional Partner (PP), take 10% off the total for one to 5 months (doubling the standard rates for 1 to 5 months as noted above), 15% off the total for 6-11 months and 20% off the total for 12 months. Professional Partners pay $800 yearly for an array of PR and marketing benefits, including a linked listing in our Web site service directory and participation in chapter committees. See our Web site for details on benefits and how to apply.  

Ad Sizes & Rates

As a PRSA-NY advertiser, you may choose one of two ad categories:

• Top of Page Horizontal Banner.
• Right Side of Page Vertical Display (3 different sizes).

And you may choose one or more of three site locations for your ads:

• Home Page Only.
• All inside Domain Pages Only (your ad appears everywhere but on Home Page).
• Both the Home Page and all inside Domain Pages.

1. Top-of-Page Horizontal Banner (468 x 60)

For placements of one to five months, double the monthly rate shown. Pro-rate accordingly for 6-11 months.

2. Right Sidebar Vertical (160 x 300)

For placements of one to five months, double the monthly rate shown. Pro-rate accordingly for 6-11 months.

3. Right Sidebar Vertical (160 x 200)

For placements of one to five months, double the monthly rate shown. Pro-rate accordingly for 6-11 months. 

4. Right Sidebar Horizontal (160 x 100)

For placements of one to five months, double the monthly rate shown. Pro-rate accordingly for 6-11 months.

Ad Specifications

• Banner ads must have resolution of 72 dpi (dots per inch).
• All ads must be GIF or JPEG formatted file, optimized for Web.
• All ads must contain no more than 8 seconds of animation.
• All ads must be under 10KB in file size (10240 bytes).
• Please specify your desired ALT TEXT (text to be displayed in browsers which cannot render images) and provide URL for hyperlink.
• Banners can be sent as attachments or on disk or CD-ROM to:

PRSA-NY
41 Madison Avenue, 5 th Floor
New York, NY 10010
212-228-7228
Fax 973-575-1445
E-mail: info@prsany.org
Website: prsany.org

Ad Pages Available

1. Home Page Only

2. All Inside Pages Only (3 different sizes)

• Awards
• Professional Partners
• New Professionals
• Public Relations Students
• Programs & Events
• Accreditation
• Board & Committees
• PR Resources
• PR News & Views
• Membership
• Membership Directory
• Advertising on Site
• Diversity Central

3. Both Home Page and All Inside Pages

Rate & Payment Policies

• Ad rates are based on a six-month to 12-month minimum contract.
• For placements of less than six months, the cost is double the monthly rate for minimum contracts (e.g., one Home Page banner would cost $300 per month for three months instead of $150 per month for six months).
• All contracts must be paid in full before ads run.

Ad Policies

• PRSA-NY has the right to reject any and all advertising for its website and publications.
• PRSA-NY has the right to request changes to ads before they run if it deems that some or all of the content is inappropriate for its members and/or the general public.
• Any advertisement simulation of our website’s editorial matter in appearance or style, which is not immediately identifiable as advertising, is not acceptable. Publisher reserves the right to insert the word "advertisement" above or below any copy.
• The Publisher shall not be liable for any errors in the ads provided by the advertiser. The Publisher’s liability for any other error will not exceed a credit for the cost of the space occupied by the error.
• The Publisher shall not be liable for damages if, for any reason, it fails to publish an advertisement, or for any error in the advertisement not caused by the Publisher.
• When acceptable copy has not been furnished when due, Publisher maintains the right to repeat the most recent advertisement or to charge for the space reserved.
• In the event of non-payment, Publisher reserves the right to hold the advertiser and/or its ad agency liable for payment.
• In no event will refunds, adjustments or make-goods be made because of position.
• The Publisher reserves the right to charge advertisers for what it considers excessive production requirements.
• Agency Commission : A 15% commission is earned on the space rate to recognized advertising agencies only. Agencies earn this commission by electronically submitting completed website ads. Publisher-set ads and production charges are non-commissionable.
• Terms : All advertising must be paid at least 5 business days before placement unless other terms have been agreed to by the chapter. If payment is not received as required, the advertising will not run. If ads are canceled, the pro-rated cost of the outstanding ads will be credited toward a future placement. No refunds will be made to the advertiser.
• Rate Changes : Notification of changes in rates will be made at least 30 days prior to the date on which change takes effect. All advertiser contracts will then be adjusted to the new contract rate.
• Special Positions : When available, special positions will incur a 20% premium charge. If the special position cannot be accommodated, the charge will not be assessed, but the cost for the ad space will still be the financial responsibility of the advertiser.