Public Relations Society of America, New York Chapter

Leveraging Experiential Marketing to Drive PR: Planning and Executing Buzz-Worthy Events in New York City

March 4, 2010

(6:00 PM - 7:30 PM)

Location:
The Museum of Modern Art
The Lewis B. and Dorothy Cullman Education and Research Building
4 West 54th Street
New York, NY 10019
(The Celeste Bartos Theater)

Pre-registration is now closed. On-site registration is available at the event for an additional cost of $5. Please call PRSA-NY at 212-228-7228 if you have any questions.

Companies spend billions of dollars each year to find creative ways to directly connect their products and services to consumers. One of the most effective methods of forming an emotional bond with a brand’s target audience is through experiential marketing.

This workshop will offer a guide to planning and executing experiential events in New York City and beyond, whether it’s a spectacular product launch at the Museum of Modern Art, a PR stunt in Times Square, a guerrilla marketing event on the streets, or a mobile tour with stops throughout the city.

You’ll hear from seasoned communications executives who have brought to life a broad array of participatory brand experiences and events. They will discuss event strategy development, media relations planning, and tips on staffing, site selection, logistics, budgets and a top 10 list of successful event tactics.

Panelists:

Kim Mitchell, Chief Communications Officer, Museum of Modern Art, leads a staff of 18 to formulate communications strategy, institutional branding and graphic identity in print, broadcast, digital marketing and social media. She also spearheads media relations, reputation and issues management, and market research.

Nicholas Apps, Director of Special Programming and Events, Museum of Modern Art, oversees over eight million dollars of revenue collected from fundraising and renting out the Museum as an entertaining venue to corporate and non-profit clients.

Keith Green, Vice President of Marketing and Communications at Synergy Events, directs the company’s overall marketing and communications strategy. His experience includes nearly nine years as the PR Director at two NASCAR and IndyCar race tracks, including the 112,000-seat Richmond International Raceway, as well as five years in the NBA.

Moderator:

Mary Buhay, Senior Director of Marketing for Gibbs & Soell Public Relations and Vice-President of Programming for PRSA-NY.