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Women at the Top: A Conversation with New York's Female PR Leaders March 8, 2010 (5:30 PM - 8:00 PM)
Public relations is a profession currently dominated by women, yet there are few women in top positions, even on the agency side. PRSA-NY has assembled a panel of powerful female leaders across the industry to discuss current issues facing women as well as the industry as a whole, including: how women are viewed, rewarded, and respected in PR; what the gender mix of PR looks like in the future; shared secrets of their successes; work/life balance; and the role of entrepreneurship. Panelists include: Judith Czelusniak Judith Czelusniak is chief communications officer of Bloomberg L.P., the global financial information and news company. Prior to joining Bloomberg, Judith was Senior Vice President-Corporate Relations at Tyco International where she managed Corporate Marketing and Corporate Communications. There she was responsible for branding, corporate identity, public relations and corporate advertising. Judith was previously Vice President-Corporate Relations at AGCO Corporation, managing Corporate Marketing and Corporate Communications and internal communications. Judith has consulted to corporations, boards, business leaders and industry organizations as a senior manager at the public relations agency Hill and Knowlton, the investor relations firm Morgen-Walke Associates and The Dilenschneider Group consulting firm. Judith received a Bachelor of Arts degree from Atlanta's Oglethorpe University. Stephanie Marchesi Stephanie Marchesi leads Cohn & Wolfe’s headquarters office. She has more than 23 years experience in public relations, marketing communications, issues and crisis management, and corporate image. Stephanie has oversight of the office’s corporate, consumer, technology, digital and healthcare practices. Previously, Stephanie was the president of GCI New York and helped lead the firm through the 2008 merger of GCI and Cohn & Wolfe. Prior to joining GCI, she spent nine years at Manning, Selvage and Lee, serving as the Director of Business and Strategy Development for North America, as well as the Executive Director of the North East Region. In this role Stephanie provided high-level strategic counsel and integrated resources for healthcare and consumer clients in the Boston, Montreal, New York, Toronto and Washington, D.C. offices. In addition, Stephanie also was Co-director of the U.S. Healthcare Practice, where she had oversight of healthcare teams in eight U.S. offices, as well as responsibility for the practice’s strategic services including ally development, medical affairs, health policy and media relations. Stephanie has worked closely with some of the leading companies including Darden Restaurants, Playtex, Pfizer, P&G, Roche and Sanofi Aventis. Stephanie received her B.S. in journalism from the University of Colorado and has two children. Eileen McComb Eileen McComb is the Vice President of Corporate Communications for Benjamin Moore & Co., the country’s leading manufacturer of premium paints and stains. In this position, she oversees all external communications for the company (excluding advertising) including public, government and media relations, issue and crisis management, as well as Web site content oversight. She has served in this position for almost two decades. Prior to joining Benjamin Moore & Co. Eileen was senior vice president and partner at Freeman Public Relations, a mid-size independent agency. The early years of her career were spent at a then-Fortune 500 company, M. Lowenstein, the fourth largest textile company in the world. With a B.A., summa cum laude, Phi Beta Kappa, from Hunter College, City University of New York, Eileen stayed with big city education and attended the Stern School of Business at NYU for an MBA. Eileen’s organizational activities include serving on many boards of directors, including: ClearCorps/USA; Alpha Workshops; Design Industry Foundation Fighting AIDS; Publicolor; Humane Society for the City of New York; Audubon at Constitution Marsh Sanctuary; and the Color Marketing Group. Barri Rafferty Barri Rafferty is a member of Ketchum's Executive Committee, Senior Partner and the Director of Ketchum New York. Barri oversees Ketchum Digital and is responsible for the global digital transformation of the agency. As a seasoned brand counselor, Barri develops strategy and works closely with many clients on corporate and brand reputation. During her tenure, Barri has counseled, worked with and led award-winning programs for industry-leading companies, including Kodak, Monster, Home Depot, Dr Pepper Snapple, Cadbury North America, Carnival, DuPont, Cingular Wireless, Levi Strauss & Co., Johnson & Johnson, Newport News, Bayer and Frito-Lay. Prior to joining Ketchum, Barri was a Vice President at Lippe Taylor working with clients including Maybelline, Swarovski and Matrix. Barri earned a Master's degree in corporate communications from Boston University and an undergraduate degree in communications from Sophie Newcomb College of Tulane University. She is a member of New York Women in Communications, 2008 President of the PRSA-NY chapter and an NYU Capstone Advisor. Patrice A. Tanaka Patrice Tanaka is the Co-Chair, Chief Creative Officer and whatcanbe Ambassador for CRT/tanaka, a new entity created in September 2005 bringing together the talent and expertise of two of the PR industry’s most well-respected, independent mid-sized agencies – New York City-based Patrice Tanaka & Company, Inc. (PT&Co.) and Richmond, Va.-based, Carter Ryley Thomas (CRT). Prior to leading the acquisition of her former agency by Carter Ryley Thomas, Patrice led PT&Co. to become one of the nation's most highly regarded, independent PR firms. She co-founded PT&Co. in 1990 after leading a group of colleagues in a management buyback of their PR agency from Chiat/Day Advertising. Patrice currently serves on the boards of Asian Women in Business, the Family Violence Prevention Fund, the Girl Scout Council of Greater New York and Phelophepa (South African health care train). She is a recent past president of New York Women in Communications; a former board member of Women’s Forum New York; and a founding board member of the PR agency trade association, the Council of PR Firms, and the Asian Pacific American Women’s Leadership Institute. Patrice took up ballroom dancing seven years ago and is currently writing a book, Ballroom Dancing Through the Boardroom, about the lessons she has learned that have application on- and off the ballroom floor. The book is being published by BenBella Publishing in 2011. Melinda Wolfe, Global Head of Professional Development, Bloomberg, will moderate the panel. |
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