Print Page | Contact Us | Sign In | Register
Meeting Business Objectives Through Social Purpose
Tell a Friend About This EventTell a Friend

 Export to Your Calendar 3/22/2018
When: Thursday, March 8, 2018
6:30–7:30 p.m. EST
Where: APCO Worldwide
360 Park Ave South, 11th Floor
New York, New York 
United States

« Go to Upcoming Event List  


Businesses today must navigate an unprecedented new social ecosystem with a  24/7 web-enabled public monitoring their behavior. Successfully navigating this new landscape and attracting next generation talent demands C-suite strategies that align with rising public expectations for business. Transparency is the new currency that builds trust with stakeholders,  enhances brand value and meets business objectives. Brands have a role to play in solving problems, addressing issues and taking positions that reflect the mission and values of its organizations. Join Barie Carmichael and Angela Chitkara for this evening session to discuss the imperatives of how to meet business objectives through social purpose.

By the end of this session, participants will be able to:

  • Understand the data supporting rising public expectations for business.
  • Anticipate the new social ecosystem's impact on business reputation and strategies.
  • Anticipate the social footprint of business strategies to mitigate a new category of business risk: Inherent Negatives.
  • Stakeholder strategies to successfully navigate brands and reputation in this new landscape.

In partnership with:
APCO Worldwide
PRSA NY Chapter
PRSA Educators Academy
Branding + Integrated Communications ( BIC) at The City College of New York ( CCNY)

Light snacks to be served.  Registration is limited to 30 participants.

Follow Us


PRSA-New York
555 8th Avenue, Suite 1902
New York, NY 10018

 © 2016 PRSA-New York All rights reserved