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PRSA Evening Series: How to Manage an Online Brand & Reputation
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In this eye-opening panel discussion and interactive workshop, we’ll take a closer look at what it takes to connect with and engage tomorrow’s audiences — and how you can position your brand and message for success.

9/14/2017
When: Thursday, September 14, 2017
5:30 PM - 7:30 PM
Where: Burson-Marsteller
230 Park Avenue South
2nd Floor
New York, New York  10003
United States

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Get $10 off your ticket by using the promo code NYCEVE17.

 

The role of marketing and public relations within professional organizations has shifted drastically with the advent of social media, and has moved to greater emphasis on storytelling. Today, corporate communications and brand management aren’t simply about beaming out messages, they’re about building trust with end users, telling a compelling story and creating social streams of dialogue that work two ways – not to mention doing so with multiple audiences of influencers, often in real time.  In this eye-opening panel discussion and interactive workshop, we’ll take a closer look at what it takes to connect with and engage tomorrow’s audiences — and how you can position your brand and message for success. While media consumption patterns and consumer behaviors have irrevocably shifted, the value of powerful communication strategies has only become more vital.

By the end of this session, participants will be able to:

  • Discover how to build and manage a positive brand reputation online.
  • Learn to more effectively communicate with and engage influencers of every kind.
  • Delineate successful strategies for content-based and communications program
  • Explore best practices for working with nontraditional thought leaders outside of accredited press and media.

As a special limited-time offer, each participant will receive a free digital copy of Scott Steinberg’s book; Netiquette Essentials which defines the new rules of engagement in the age of apps and mobile devices and shows everyday individuals, families and businesspeople alike how to more capably and confidently communicate.

CLICK HERE TO SEE A FULL LIST OF THE PARTICIPATING PANELISTS

WHAT IS INCLUDED:

  • Light hors d’oeuvres, refreshments, beer and wine
  • Workshop materials
  • A story told in an interactive setting on branding that incorporates theory
  • Networking with industry professionals

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