Social networking sites like Facebook, Twitter and Instagram have disrupted the media industry, challenging traditional news-gathering techniques and creating new opportunities for reaching audiences.
This power shift creates an opportunity for public relations professionals — but only if they know how to leverage social platforms when connecting with and pitching journalists. Register today and find out the best tips and tricks, as well as insider secrets, for successfully engaging on social media.
Expected areas of exploration include:
- In a world where each week seems to bring a hot new social media platform, which platforms are journalists actually using for their stories and why?
- With so much content cluttering streams and feeds, what are surefire ways to get you to stop and click; (i.e., how can PR pros break through the clutter to reach you)?
- Just like content lives differently depending on the social platform — for example, a 30-video on Facebook versus a 6-second one on Snapchat — should publicists take different approaches depending on the platform they’re using to connect with you?
- Beyond pitching your story ideas, publicists are often pitching potential sources. When someone reaches out on social with a potential source, what do you want to see?
- What should a PR person never do when engaging you on social? Can you give share a particular horror story?
- If you wanted to leave the audience with just one best practice for social media engagement, what would it be?
Moderator: Galina Espinoza, senior director, strategic content at NBC News
- Michael Roston, senior staff editor, science at The New York Times
- Paula Rizzo, senior health producer, Fox News
- Ivette Davila Richards, affiliate coordinator producer at CBS News
- Kaitlin Ahern, editor at Parents.com
- Lindsay Goldwert, freelance writer for Fast Company, The Daily News, Marketwatch, Redbook, Glamour, ABCNews.com, Slate and others
We graciously thank our sponsor SWNS Media Group for helping to make this event happen!
Student/New Professionals: $25
Ruder Finn, Inc.
425 East 53rd. Street (bet. 1st Ave and Sutton Pl.)
New York, NY 10022
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PRSA-NY often photographs or records footage of its events and by attending the event you may be photographed or filmed. PRSA-NY may use any such footage to promote PRSA-NY in any manner and in any media for any purpose whatsoever throughout the world.
Reservations and cancellations will be accepted until 12 noon the business day prior to the event and must be submitted in writing to email@example.com. If you do not cancel by the deadline you remain responsible for the registration fee. On-site registration will be available (space permitting) for an additional fee of $5.00