Learn the core strategies to make the most of Instagram and Snapchat in business areas, such as media relations and content development from industry expert Matt Peters. Peters is the co-founder and creative director of Pandemic Labs, which was the nation's first dedicated social media marketing agency and the co-founder of the first artificial intelligence for social media technology.
“Be prepared to explore the science of attention and usage habits in order to maximize brand engagement,” says Peters.
During this session he will discuss:
- Key differences marketers must know about Instagram and Snapchat
- How to always think effectively about the mobile user
- High-engagement content, high emotional value, and minimal attention
- Best practices for better decision making, including:
- Key metrics
- Campaign scaling
- Maximizing reach
“Let the data guide you to where you want to go; numbers do speak,” he says. “We haven't known much about the science of successful creative until now.” Peters will also provide expert insights into the challenges for brands to get their message across--creating opportunities for communication and marketing professionals. “When navigating the choppy waters of platform algorithms you have to be BETTER & SMARTER than everyone else,” says Peters.
How does one achieve marketing success on Instagram and Snapchat? Come LEARN in person by registering today!
PRSA-NY gratefully acknowledges Makovsky for hosting this program
About our speaker:
Co-founder and CEO
Matt Peters has been working in social media and content marketing for nearly a decade. In 2007, Matt co-founded Pandemic Labs, which was the nation's first dedicated social media marketing agency. Under Matt's leadership as CEO and Creative Director, Pandemic Labs grew to an international, award-winning agency serving clients such as Puma, Canon, The Ritz-Carlton, DirecTV, Au Bon Pain, and The Utah Office of Tourism.
In early 2014, Matt co-founded Cortex, an artificial intelligence platform for content marketing. Cortex is fundamentally changing the way brands approach creativity in marketing, and it is their mission to augment human creativity for more efficient and effective work. As Chief Revenue Officer at Cortex, Matt focuses on product development, business development, and establishing thought-leadership in the new age of marketing automation.
Matt speaks frequently at marketing conferences around the world, and is often brought in by companies, think tanks, and traditional ad agencies to provide education and consulting on social media marketing. You can follow Matt on Twitter @Fracked.
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