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PRSA Evening Series: Embracing Disruption: How to Remodel a Legacy Brand
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You’ll learn how GUINNESS WORLD RECORDS™ embraced celebrities around the power of record breaking, what drives their PR strategy in the digital age. Participants will be delighted by a special guest — an official GUINNESS WORLD RECORDS™ adjudicator or title holder.

11/9/2017
When: Thursday, November 9, 2017
5:30 PM - 7:30 PM
Where: TBD
New York, New York 
United States

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Get $10 off your ticket by using the promo code NYCEVE17.

 

Learn the story of GUINNESS WORLD RECORDS™ and how it has transformed from — but still includes — a best-selling book to a global IP brand. You’ll hear how they’ve expanded their audiences by creating a multi-channel strategy including digital, TV and experiential marketing. You’ll learn how GUINNESS WORLD RECORDS™ embraced celebrities around the power of record breaking, what drives their PR strategy in the digital age, who and where their audiences are and what is on the horizon for the brand that is more than six decades old. Participants will be delighted by a special guest — an official GUINNESS WORLD RECORDS™ adjudicator or title holder.

By the end of this session, participants will be able to:

  • Understand how the iconic book you loved as a kid transformed into a global IP brand.
  • Understand the drivers of the company’s current PR and communications strategy.
  • Identify how the power of storytelling fuels interest and helps drives the company’s content strategy.

CLICK HERE FOR A FULL LIST OF PRESENTERS

WHAT IS INCLUDED:

  • Light hors d’oeuvres, refreshments, beer and wine
  • Workshop materials
  • A story told in an interactive setting on branding that incorporates theory
  • Networking with industry professionals

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