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PRSA Evening Series: The Crisis Courtroom: A Brand on Trial
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In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response.

10/30/2017
When: Monday, October 30, 2017
5:30p.m. - 7:30p.m.
Where: The New York City Bar Association
42 West 44th Street
New York, New York  10036
United States

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This branding story will be hosted in a mock trial room as we will be putting a national brand on trial in the middle of crisis. In this exciting workshop focused on crisis management, attendees will have the chance to play judge and jury for a fictional brand crisis and decide whether the brand successfully mastered its disaster or ultimately failed at crisis response. Digital reputation and crisis expert Darius Fisher, of Status Labs, moderates this mock trial workshop designed to share best practices with public relations and communications practitioners on the do’s and don’ts of crisis management.

By the end of this session, participants will be able to:

  • Understand when and how to announce and respond to a crisis.
  • Explain the essential elements to include in a statement or apology.
  • Demonstrate how to communicate to your core audience.

 

CLICK HERE TO SEE A FULL LIST OF THE PRESENTERS

WHAT IS INCLUDED:

  • Light hors d’oeuvres, refreshments, beer and wine
  • Workshop materials
  • A story told in an interactive setting on branding that incorporates theory
  • Networking with industry professionals

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